NEW YORK, Nov. 24, 2015 — Weber Shandwick, one of the world’s leading global communications and engagement firms, announced the opening of its office in Brasilia today, extending its public affairs expertise to the Brazilian capital and offering strategic counsel in policy and government relations to clients across the firm’s growing network in the country and Latin America. Weber Shandwick’s Brasilia office in the country’s political epicenter will help companies engage with key decision makers and government and regulatory bodies on important issues.
Andreia Salles has been appointed managing director, Weber Shandwick Brasilia, to lead the new office. Salles has more than 15 years of experience developing customized public relations and content creation strategies for brands across a wide range of industries including retail, food, technology, education fashion and finance. In 1999, Salles founded Emporio Communication in Brasilia. Before her career in public relations, Salles worked as a newspaper reporter. She earned a degree in journalism from Pontifical Catholic University of Rio de Janeiro and a graduate degree in digital journalism from the International Institute of Social Sciences (IICS) of the University of Navarra.
Expanding our network to Brasilia is a natural next step for Weber Shandwick as clients increasingly are asking for counsel on how to navigate a very complex public policy landscape in Brazil and understand how changes in regulations will impact their organizations. With Andreia leading the charge, our team of experts in Brasilia will serve as strategic counsel for clients as they maneuver a new and complicated regulatory environment.
CEO, S2 Publicom Weber Shandwick
Operations in Brasilia are already underway with key clients, including strategic communications counsel for telecommunications company TIM Brasil and EAD, a consortium founded to advocate for the shift from analog to digital TV across Brazil. Weber Shandwick’s expanding network in Brazil includes offices in Rio de Janeiro, Sao Paulo and Alphaville, in addition to a quickly growing presence across Latin America that includes an office in Mexico City and affiliate partners in Argentina, Chile, Colombia and Peru. In 2015, Weber Shandwick Brazil was named Communications Agency of the Year in Brazil by the Comunique-se Awards and a Mega TOP 10 Brazil Communications Agency.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 76 cities across 34 countries and operations extending to 124 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as an Ad Age A-List Agency in 2014 and 2015, The Holmes Report’s Global Agency of the Year in 2014 and 2015 and PRWeek’s 2015 Global Agency of the Year. Weber Shandwick and its Prime unit have won a combined 25 Cannes Lions since 2009. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit https://www.webershandwick.com/.