Weber Shandwick received three honors at the PR Council/PRWeek annual Diversity Distinction in PR Awards. The program recognizes individuals and organizations that play a key role in facilitating the recruitment, retention and promotion of diverse PR practitioners.
Weber Shandwick was recognized for its impactful client work in the “Best Campaign By a Diverse and Inclusive Team” category for the agency’s “F*ck w/out Fear” campaign created for the Los Angeles LGBT Center. The campaign aimed to raise awareness of PrEP (pre-exposure prophylaxis), particularly among gay and bisexual men of color and transgender women, and exceeded its goal of generating 500 new prescriptions within three months of launch. Executive Creative Director Peter Gay accepted the award for Weber Shandwick.
Senior Vice President of Diversity & Inclusion Judith Harrison was honored in the Diversity Champion category, which honors exceptional individuals who are role models and champions of diversity and inclusion through current action, as well as throughout their career.
Judges commended Judith for her incredible legacy driving diversity in the industry and her sphere of influence as well as her impact on young public relations professionals.
Digital Associate Rodney Pruitt was recognized in the Outstanding Young Professional category, which honors a young individual who serves as a remarkable example of diversity and inclusion through action. Rodney was not only celebrated for his client counsel and his roles on various committees, but was also recognized for his commitment to advancing diversity in PR, as evidenced in a piece he shared on Medium titled: “On diversity in PR…. I Want to See More People Who Look Like Me.”