The Weber Shandwick Collective roars at 2025 Cannes Lions International Festival of Creativity
The Weber Shandwick Collective (TWSC) was awarded 36 Lions at the 2025 Cannes Lions International Festival of Creativity. In combination with our Lions and our place on 111 shortlists, TWSC holds the distinction of being the most recognized PR agency for the third year running. We were proud to earn a spot on 111 shortlists, including 14 as idea agency and 97 as PR agency. Our 36 Lions included 5 as Idea Agency and 31 as PR agency, spanning across a range of categories – PR, Media, Social & Creator, Creative Data, Creative B2B, Direct, Brand Experience & Activation, Sustainable Development, Creative Effectiveness and Film – as our work continues to transcend the industry. We sent three Young Lions teams this year to compete, with our team from Weber Shandwick Paris taking home Silver in PR. In partnership with our clients and agency collaborators, this year’s wins reflect a body of work that shaped culture, sparked global conversations and delivered real-world results.
Bold work that influenced, innovated and inspired:
One of this year’s top-honored campaigns, “Corona Sun Reserve”, earned a Gold PR Lion for its innovative use of events and stunts. Developed by Grey São Paulo with 3PM/Weber Shandwick New York, the campaign launched a limited-edition beer brewed using sunlight, aligning with Corona’s long-standing connection to the sun and sustainability—and turning heads across Latin America.
Another standout, Kimberly-Clark “Drops of Hope”, earned two Gold Brand Experience & Activation Lions for Consumer Goods and Corporate Purpose & Social Responsibility; a Silver Brand Experience & Activation Lion for Customer Acquisition & Retention; two Silver Lions in PR and Creative Data; and a Bronze Innovation Lion for Early-Stage Technology for its moving integration of corporate purpose and data-driven impact. Created by FCB New York with Weber Shandwick Chicago, the work tackled period poverty through real-time water scarcity data, connecting access to clean water with access to menstrual care.
Additional wins included:
MSI Reproductive Choices Vagina Privacy Network with Weber Shandwick San Francisco earned a Silver PR (Idea) Lion for Cultural Engagement. The campaign also took home a Silver Award at the 3rd Annual Cannes Can:Diversity Collective’s AYA Inclusion Awards, showcasing how inclusion drives positive change.
Zip Code Exam Inequality Billboards with AREA 23 and Weber Shandwick New York earned a Bronze PR Lion for Research, Data & Analytics.
Sandy Hook Promise Just Joking with PHD New York and Weber Shandwick Washington earned a Bronze Media Lion for Innovative Use of Influencers/Creators.
Oreo Empire with Dentsu Creative Chicago and Weber Shandwick New York earned a Bronze Social & Creator Lion for Brand Storytelling.
Silk Feelin Planty Good with Havas New York and Weber Shandwick New York earned a Bronze Social & Creator Lion for Excellence in Craft.
Mastercard Life Donor Card with McCann New York and Weber Shandwick New York earned a Silver Brand Experience & Activation Lion for Corporate Purpose & Social Responsibility and two Bronze Lions in Creative Data and Direct.
adam&eve Temptations Cats Lose Their Cool with DDB London and Weber Shandwick Toronto earned a Bronze Film Lion for Consumer Goods.
Last Prisoner Project The Pen To Right History with McCann New York and Weber Shandwick New York earned a Silver Glass Lion for Change Initiatives.
Arla Puck Recipe For Change with FP7 McCann Dubai and Current Global Dubai earned a Gold Sustainable Development Goals Lion for Poverty; a Silver Brand Experience & Activation Lion for Market Disruption; and a Bronze Creative B2B Lion.
Michelob Ultra Lap of Legends for with FCB New York and Weber Shandwick New York earned a Bronze Brand Experience & Activation Lion for Tech-Led Brand Experience.
Sheba Gravy Race with AMVBBDO London and Weber Shandwick New York earned a Bronze Creative Effectiveness Lion for Launch.
Mães da Sé: T-SEARCH was recognized as one of the three most voted by the public in the Solidarity category of the ACT Responsible 2025 Exhibition, attributed to those who make a social and environmental impact.
This year’s accolades bring TWSC’s cumulative historic total to over 250 Cannes Lions, but the recognition is more than an award count: it’s a testament to the power of collaboration, bold thinking and purpose-driven creativity. Congratulations to our teams, clients and partners across the globe who continue to push boundaries and make work that matters!