Weber Shandwick Chairman Jack Leslie participated in a panel session, “Volatility, Populism and Fake News: Managing Reputation in a Fractured World,” at the 2018 World Economic Forum in Davos.
Hosted by Dow Jones and The Holmes Report, the session included panelists Kathy Calvin, president & chief executive officer, UN Foundation, Abhinav Kumar, head of marketing & communications, global markets, Tata Consultancy Services, Thea Rogers, vice president of global communications and policy, Deliveroo, Sharb Farjami, chief executive officer, Storyful and Edward Roussel, chief innovation officer, Dow Jones. Click here to watch a recording of the session.
The conversation centered on the convergence of economics, politics, media and business, and analyzed how leaders can navigate today’s dynamic landscape in the face of uncertainty. Leslie noted, “In some ways we’re looking at the decline of brands and the rise of companies. Having values isn’t new, but what is new is that there is a real uptick in consumer desire for products and services that are purpose-driven, and those brands are showing higher growth.”
Leslie also spoke with The Holmes Report on the importance of value-based brands in today’s marketplace.
Click here to read more about the conversation at Davos, or watch the interview below.