LONDON, Monday 21st July 2014 – Weber Shandwick, one of the world’s leading global public relations firms, announced today the appointment of Murray Cox as head of Mediaco, UK & EMEA, as the firm continues to grow the ranks of its industry-leading senior digital talent across the globe. Mediaco is the firm’s award-winning content creative, production and distribution offering that delivers a comprehensive and consultative approach to brands as media.
Based in London with an EMEA-wide remit, Cox will be responsible for driving business development, strategy and client innovation through the integration of digital and content publishing. Cox will report to Jason Wellcome, global head of Mediaco, and will partner with Weber Shandwick’s fast-growing group of production studios, digital and content strategists, and client and practice leaders across EMEA.
The way we communicate continues to change at a rapid pace, and the importance of content has never been greater for brands seeking to tell their story in today’s digital-first world. Murray brings deep experience in both digital strategy and content creation, and we look forward to the leadership he’ll bring to both our team and clients in the UK and EMEA.
Global head of Mediaco at Weber Shandwick
Cox joins Weber Shandwick from DigitasLBi where he served as Digital Strategy Partner and Strategic Guild Leader. He brings with him considerable experience within social media, marketing, digital journalism and content creation. Based out of Australia and the UK, Cox worked for 10 years within digital journalism at BBC News and the Australian Associated Press, amongst others. He left the Australian Associated Press as Head of Digital before taking up an agency role at NixonMcInnes and co-founding his own consultancy that provided support for the World Wildlife Fund as well as marketing, hotel and leisure companies. As a social media and marketing consultant, Cox has worked across content and creative strategy (planning) disciplines, as well as business consultancy to a variety of blue chip brands, including Coca-Cola, Channel 4, HSBC and Barclaycard.
Launched in 2013 in North America, Mediaco has rapidly grown into a global offering across the firm’s worldwide network. Through Mediaco, clients are able to leverage the unique mix of specialised resources at Weber Shandwick – from brand planners, editors and user experience designers to SEO experts and media planners – to create a sustained and scalable approach to content that drives business results. Mediaco has won several industry awards, including earning Weber Shandwick The Holmes Report In2 SABRE Award for “Most Innovative Agency – Digital/Integrated” for Mediaco.
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm’s diverse team of thinkers, strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honoured as a 2014 Ad Age A-List Agency and winning 23 Cannes Lions together with its Prime unit since 2009. Weber Shandwick was also named PRWeek’s International Consultancy of the Year and The Holmes Report’s Best Healthcare Consultancy in the World in 2013, in addition to earning numerous best place to work accolades. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit https://www.webershandwick.com/.