Weber Shandwick Appointed By Munich 2018 to Support International Public Relations 

LONDON, March 28, 2011 – Munich 2018, a Bid Committee for Olympic and Paralympic Winter Games, has appointed Weber Shandwick to support its international communications campaign.

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The Munich 2018 international communications campaign fully adheres to and respects the International Olympic Committee (IOC) rules and processes on the use of international communications for the Bid Committees.


Weber Shandwick was a driving communications force in Sochi’s successful bid when the International Olympic Committee chose the city of Sochi, Russia, as the host city for the 2014 Olympic and Paralympic Winter Games in a close race against South Korea’s PyeongChang and Austria’s Salzburg. Weber Shandwick was responsible in leading the 16-month global public relations campaign for Sochi’s Bid to demonstrate the city’s and country’s ability to stage great Games.


Weber Shandwick has significant experience managing global integrated communications campaigns for winning Olympic and event bid efforts and Olympic Organising Committees in the past 20 years, including most recently Sochi 2014 Bid and Sochi 2014 Organising Committee, Beijing 2008 and Turin 2006, among others. “We are extremely happy to be able to work with Weber Shandwick. The agency’s ability to develop impactful international campaigns, expertise and experience in Olympic and sport bidding, geographical spread we need and strong presence in Munich have been the decisive factors to select it as our international public relations partner and we have been happy with its support around major Olympic events to date,” said Bernhard Schwank, Managing Director of the Munich 2018 Bid.


Colin Byrne, CEO UK and EMEA said: “We are honoured to be engaged to support Munich 2018. Our goal is to provide a winning global communications programme for Munich 2018 and support them throughout their journey across the world. Our Global Olympics practice, which helped lead the past three Weber Shandwick bidding campaigns including Sochi 2014, will bring to bear the best bidding and campaigning experts we have in our roster to support this effort.”