The Weber Shandwick Collective Celebrates More Than 40 Wins from The Clios, Effie Awards and Other Creative Shows 

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This spring, at six of the many prestigious industry award shows, The Weber Shandwick Collective (TWSC) had an extraordinary showing, resulting in more than 40 wins and four additional shortlists. These shows recognize talent in creativity, advertising, design and digital, some of which spotlight specific sectors like excellence in healthcare marketing and brand entertainment.

In partnership with our clients, we celebrated wins for a range of campaigns demonstrating the robust capabilities of TWSC.

 

The Art Director’s Club Annual Awards celebrates design and craft, honoring distinctive work across many different creative disciplines including advertising, digital media, graphic and publication design, packaging and product design, motion, gaming, experiential and architecture, photography, illustration, fashion design and all points in between. TWSC came away with 4 medals and 2 shortlists including:

 

Husqvarna “Happy Birthday from Earth” – Prime Weber Shandwick

  • Interactive: Social Media Campaign – Merit
  • Interactive: Innovation – Bronze

 

Absolut “Out & Open” – Weber Shandwick New York

  • Design for Good Photography – Merit

 

The Clio Awards honor excellence in advertising, celebrating bold work that propels the advertising industry forward, inspires a competitive marketplace of ideas and fosters meaningful connections within the creative community. We’re thrilled to be recognized with 10 medals this year:

 

Civil Rights Defenders “Oppression Offset” – Prime Weber Shandwick

  • Creative Use of Data – Silver

 

Husqvarna “Happy Birthday from Earth” – Prime Weber Shandwick

  • Digital Mobile Storytelling – Bronze

 

Visit Sweden “Spellbound by Sweden” – Prime Weber Shandwick

  • Branded Entertainment, Audio – Bronze
  • Public Relations Special Event/Activation – Bronze
  • Public Relations Brand Development – Bronze
  • Public Relations Multi-market – Bronze

 

eBay UK “Pre-Loved Island” – McCann London with credit to Weber Shandwick

  • Media Partnerships & Collaborations – Silver 

 

Ronald McDonald House Charities Sweden – Nord DDB Stockholm with credit to Weber Shandwick

  • Partnerships & Collaborations Public Service – Silver 

 

OREO (Mondelez International, Inc. East Hanover) “OREO x Pokémon” – Dentsu Creative with credit to Weber Shandwick

  • Creative Effectiveness (National) – Bronze 

 

Show Racism The Red Card “Fabric of England” – McCann London with credit to Weber Shandwick

  • Creative Use of Data (Creativity/Storytelling) – Bronze

 

 

The Effie Awards recognize the most effective advertising efforts and all forms of marketing that contribute to a brand’s success. This year, TWSC was the most awarded PR agency! We also celebrated being the most awarded overall agency in Food & Beverage. Our 10+ wins include:

 

TherapeuticsMD (Annovera) “I Un-Apologize” – McCann New York, Weber Shandwick iProspect, Gravy Films

  • Healthcare (Rx – Consumer/DTC) – Bronze

 

Uncle Ben’s “Ben’s Original rebrand” – Weber Shandwick and The&Partnership, with Mediacom, JKR, Energy BBDO and The Mars Agency

  • Crisis Response/Critical Pivot (Commerce & Shopper) – Gold

 

Cheez-It “Aged by Audio” – Weber Shandwick, Leo Burnett Chicago, Starcom USA, Pandora, Pilot44

  • Digital Direct to Consumer – Gold
  • Media Content Partnerships – Bronze
  • Snacks & Desserts – Bronze

 

Mars Chocolate North America “A New Day for the M&M’s Characters” – Weber Shandwick, BBDO NY, HouseSpecial

  • Snacks & Desserts – Bronze
  • Youth Marketing (Products) – Bronze

 

 

The One Show Awards have a 50-year legacy of honoring some of the most groundbreaking ideas in advertising, design and digital marketing. The Weber Shandwick Collective celebrated more than 10 wins this year including:

 

Frida “The Uncover” – Weber Shandwick Paris

  • Design (Promotional: Physical Items) – Bronze 

 

Ibedrola “Turnstile Turbines” – Weber Shandwick Paris

  • IP & Product Design (Innovation in IP & Product Design) – Gold and Best of Discipline

 

Joshua Ribera Foundation “Depzman – Life Cut Short” – McCann London

  • Interactive & Mobile Craft (Writing) – Silver
  • Radio & Audio (Craft, Use of Music) – Silver

 

The Swedish Food Federation “Eat a Swede” – McCann London, with additional credit to Weber Shandwick

  • Health & Wellness (Branded Content) – Gold
  • Health & Wellness (Film) – Gold

 

Visit Sweden “Spellbound” – Prime Weber Shandwick Stockholm

  • Radio & Audio (Experiential Radio & Audio) – Gold

 

The Haymarket Brand Entertainment Awards encompass and celebrate the full gamut of branded content integrations in modern marketing, including – but not limited to – brand films. This year, TWSC celebrated three wins and one honorable mention:

 

Annovera “Un-apologize: A Whitney Cummings Comedy Special” – Resolute Digital, Weber Shandwick, McCann and The Skimm

  • Best Brand Film on a Budget – Win
  • Best celebrity/athlete/influencer partnership/Best NIL deal – Honorable Mention

 

TRESemmé (Unilever): “Fluid” – Weber Shandwick, Radical Media, UEG, Mindshare, The Salon

  • Best celebrity/athlete/influencer partnership/Best NIL deal – Win

 

Ancestry “A Dream Delivered: The Lost Letters of Hawkins Wilson” – Weber Shandwick, The Content Collective, OMD and Paramount Brand Studio

  • Best purpose-related brand content activation – Win

 

The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS) honoring excellence on the Internet, inclusive of Websites and Mobile Sites, Video, Advertising, Media & PR, Social, Apps, Apps & Software, Games, Podcasts and Metaverse, Immersive & Virtual. This year, Prime Weber Shandwick was the winner of the Advertising, Media & PR, Tourism & Leisure category for its “Spellbound by Sweden” campaign for Visit Sweden.

 

The DShow Awards recognize the amazing breadth and depth of the creative talent in Detroit. Advertising, design, production, post-production, digital and all forms of emerging media are represented and honored. This year, Weber Shandwick celebrated 5 wins and 2 shortlists, including:

 

Chevrolet “Chevy Electric Garage” – Weber Shandwick

  • Experiential (Events/Activations) – Shortlist

 

GMC, Hummer EV “Go Big Go Bold” – Weber Shandwick

  • Integrated Campaign – Silver

 

GMC, Hummer EV “Revolution” – Weber Shandwick

  • TV/Video/Motion Picture (TV/Cinema Campaign) – Silver

 

Chevrolet “Chevy x Sopranos” – Commonwealth and Weber Shandwick

  • Public Relations – Best of Category and Black D winner