NEW YORK – November 4, 2016 – PRWeek and MM&M have named Weber Shandwick’s Laura Schoen, president of Global Healthcare and chair of Latin America, to the publications’ inaugural Health Influencer 50 list, recognizing individuals across the health spectrum for their passion, determination, and innovative thinking.
As PRWeek and MM&M highlighted, the influence of these honorees is felt across the industry – from devising far-reaching, patient-centric strategies to leading the charge on healthcare’s data revolution. The top 50 often venture into uncharted territory to create a vision for the future.
“Laura has a passion for making patients’ lives better. In everything she does, she makes it about people – helping organizations create transformative campaigns that empower consumers with knowledge to live healthier lives,” said Andy Polansky, Chief Executive Officer, Weber Shandwick. “Whether it’s raising awareness of a cutting-edge drug treatment, engaging medical practitioners about new treatment approaches or advocating for access to healthcare, Laura is committed to moving the industry forward.”
Health is an increasingly important part of the communications and marketing landscape and comprises significant percentages of major agencies’ billings. The U.S. healthcare system is going through its greatest changes since the 1960s, and innovation, new technologies, and young consumers are shaping a very different and fast-changing environment. The names on the inaugural PRWeek/MM&M Health Influencer 50 are leading the way in telling those new stories.
Editor in chief of PRWeek
Weber Shandwick is a global industry leader in healthcare communications with deep specialization in patient-centric strategies around complex health and treatment issues. Healthcare has been among Weber Shandwick’s fastest growing practice areas. The firm’s work, in partnership with clients, has been awarded by Lions Health, CLIOS Health and more. In 2016, Weber Shandwick acquired ReviveHealth, one of the industry’s premier integrated marketing communications firms for health systems, health services and health technology in the United States, to combine Weber Shandwick’s global expertise in pharma communications with ReviveHealth’s expertise in navigating extremely complex B2B issues across all sectors in the healthcare delivery system.
About Weber Shandwick
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries with a network extending to 127 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as PRWeek’s Global Agency of the Year in 2015 and 2016, an Ad Age A-List Agency in 2014 and 2015, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014 and 2015. Weber Shandwick and its Prime unit have won a combined 31 Cannes Lions since 2009 and are credited as PR agency on an additional 25 Lions. Weber Shandwick was also named a Best Place to Work by Ad Age in 2014 and 2015 and PRWeek in 2013 and 2014. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit https://www.webershandwick.com/.