Prime Named to Contagious Pioneers 2016, Honoring the Best and Bravest Agencies in the World 

Prime, a Weber Shandwick company, was named to the inaugural list of Contagious Pioneers, “a ranking of the agencies around the globe that consistently set the standard for excellence and innovation in marketing.”

Prime Named to Contagious Pioneers 2016, Honoring the Best and Bravest Agencies in the World

The 12 agencies honored as the Contagious Pioneers 2016 were selected by the editors of Contagious, a marketing intelligence service focused on innovation and creativity. The pioneers, who represent the best and bravest agencies on the planet, were determined based on an analysis of the campaigns featured on Contagious I/O in 2015, an intelligence tool highlighting creative, innovative and effective marketing ideas from around the globe.


Prime Named to Contagious Pioneers 2016, Honoring the Best and Bravest Agencies in the World

“There are many lists, but this is really one to be touted. I believe we were chosen because we have improved our analytical capabilities and our work continues to drive real business results for our clients. The House of Clicks for Hemnet is a good example of that. It is one of the most value adding projects we have launched to this point,” said Tom Beckman, executive creative director, Prime, and chair, Global Creative Collective, Weber Shandwick.


Campaigns that contributed to Prime’s spot on the list were the launch of the Maestro Classic for McDonald’s, Scandic to Go for Scandic Hotels and the House of Clicks for Hemnet.

Our aim for the Contagious Pioneers rankings is to highlight those agencies that are setting the agenda for our industry and delivering future-facing, contagious work for their clients. I/O focuses on the top 1% of world-class creativity, so to be ranked as a Contagious Pioneer is testament to the agencies’ strengths as creative and technological innovators. This elite group is genuinely helping to map out the immediate future of the marketing industry by blazing a trail for new kinds of thinking.

Paul Kemp-Robertson

Co-founder and editorial director, Contagious

“Our ambition with Prime was always to embrace change and disrupt existing structures in the industry, leveraging the new possibilities created by digital and social, and bringing together traditionally separate disciplines such as marketing, corporate affairs, business intelligence and sustainability. This recognition is welcome proof that not only have we successfully disrupted the PR industry, but also the marketing industry at large,” said Carl Fredrik Sammeli, founder, Prime.


Known for its creative and breakthrough work, Prime is recognized globally as a digital and creative powerhouse. In 2015, the firm earned top distinctions for its work, including two Silver PR Eurobest Awards, a Bronze Cannes Lion and a One Show Bronze Pencil. Prime was also the most honored Swedish agency at the European Excellence Awards.