5 March 2012 – The organisers of the Cannes Lions International Festival of Creativity, taking place 17-23 June, are pleased to announce the appointment of the presidents of the Direct, PR and Promo & Activation juries.
Gail Heimann, Global Vice Chair of Weber Shandwick, will lead the judging of the PR Lions category. At Weber Shandwick, Gail is responsible for key client engagements working with some of the world’s leading global brands as well as company strategy; in addition she has management oversight for Weber Shandwick’s digital and analytics operations. Gail’s focus is consumer engagement across multiple channels, platforms and geographies. Her work with teams in the personal care, food and beverage, appliance and QSR categories has won numerous industry awards for creativity and innovation. She has been named an Advertising Age Woman to Watch.
Public Relations has been around for a while, but this is, unquestionably, its finest century. Our work today transcends boundaries as we develop campaigns that touch, engage, incite and, ultimately, make a difference for our clients. I look forward to seeing – and being inspired by – the best of the best at the PR Lions this year.
Chief Executive Officer
Gideon Amichay, former Chief Creative Officer and joint Managing Partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel from 1994-2011, will chair the Direct Lions Jury. Gideon’s time at the agency led them to win 17 Cannes Lions and saw them ranked second for the 2009 Cannes Lions Media Agency of the Year. Working on brands such as Mercedes Benz, Orange, American Express, Heinz and Stella Artois, Gideon led the agency to be Israel’s market leader in creativity and innovation and ultimately one of Israel’s biggest and most successful agencies. Additionally, for over ten years he was a member of the Worldwide Creative Board of Young & Rubicam. He has served as a jury member on many international Festivals including Eurobest and the Clio Awards, and is often invited to speak around the world. Alongside this he is also a writer and a communication artist writing his first book last year, “No, No, No, No, No, No, No, Yes” on innovation and creativity.
“In the beginning there was direct. Today, everyone understands that touching people and building true relationships are at the heart of every message and every medium. Direct was, is and always will be the true essence of marketing. The art of relationship building, direct to the heart, and delivered by every technology, is the challenge of the communication world. I am looking forward to meeting the Cannes Direct jury and to hunting together for every proven innovation in that art.
It is a great honor for me to be the first Israeli Cannes Jury president, coming from Israel’s start-up culture of which I am so proud.” says Gideon Amichay of his appointment.
Nick Worthington, Creative Chairman of Colenso BBDO New Zealand, has been appointed this year’s Promo & Activation Lions jury president. Nick joined BBH in London in 1986 where he won his first Lion and created the award winning campaigns for Levis, ‘Creek’ and ‘Drugstore’. After 10 years he moved to AMV BBDO London where he created more multiple Lion winning work for Road Safety and Wrangler. Moving to New Zealand in 2003 and working firstly at Publicis Mojo before moving to Colenso BBDO, Nick’s work has continued evolve and win awards. Campaigns have included building a tree house restaurant for Yellow Pages, launching a Yellow flavoured chocolate bar and floating a fully working pub around the world to thirsty Kiwis in London for Speights. Nick has previously served on the Cannes Lions Film and Titanium & Integrated juries.
Commenting on his appointment, Nick Worthington says, “I’m honoured to be chosen as the president of the Promotion & Activation jury. I think it’s one of the most exciting categories with some of the best work in the world happening in non-traditional media.”
Philip Thomas, Chief Executive Officer of Cannes Lions says, “With some exceptional work being entered into Cannes Lions, it’s important that the people judging this work are at the forefront of their industry driving creativity. We’re pleased to welcome Gail, Gideon and Nick, who as natural leaders and innovators, will ensure that the truly great work within their categories is recognised and awarded.”
For more information on Cannes Lions 2012 including how to enter and how to register as a delegate for the Festival, please visit www.canneslions.com
More About the Jury Presidents
PR Lions Jury president:
Weber Shandwick Global
Gail Heimann is Vice Chair of Weber Shandwick. Her focus is innovation around brand strategy and consumer engagement. Gail oversees the firm’s digital and analytics operations in addition to providing creative leadership for key clients in the personal care, food and beverage, QSR, finance and technology categories. She currently oversees creative for PepsiCo, Unilever, Electrolux, KFC and MasterCard among other agency clients. Gail’s creative leadership has been recognized in numerous PR industry awards. Gail has been named an Advertising Age Woman to Watch.
Direct Lions Jury president:
Former Chief Creative Officer and joint Managing Partner
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel
Gideon Amichay is the former Chief Creative Officer and joint managing partner of Shalmor Avnon Amichay / Y&R Interactive Tel Aviv (1994-2011). He is also a writer and a communication artist.
For over ten years he was a member of the Worldwide Creative Board of Young & Rubicam. As Chief Creative Officer, Gideon led the agency to be Israel’s market leader in creativity and innovation, and one of the biggest agencies in Israel since 1998. The agency won Israel’s “Best Creative Agency” Award 7 times. The agency also won an Effie Platinum Award, a Grand Effie and more than 20 other Israeli Effie Awards, while working on brands such as: Mercedes Benz, Hyundai, Orange, American Express, Strauss, Heinz, Yellow Pages, Stella Artois, Danone, Teva, Colgate Palmolive, Elmex, The Aids Task Force, Atzum Task Force on Human Trafficking, and many more.
Under his leadership, Shalmor Avnon Amichay / Y&R Interactive has become the most successful Israeli agencies worldwide, winning 17 Cannes Lions (2008 – 2011) across multiple categories. At Cannes Lions 2009, the agency ranked second for Media Agency of the Year.
Over the years, Gideon has served as a jury member at many international festivals including the Eurobest and the Clio Awards. Often invited to speak, Gideon lectures around the world topics related to innovation and creativity. In 2011 he was a guest speaker at the Cannes Lions “Creative Leaders Program”.
He graduated from Bezalel Art Academy, Jerusalem, with a B.A (HONORS) in Graphic Design/Visual Communication (1990). In 2008 he graduated from Berlin School of Creative Leadership, with an EMBA in Creative Leadership.
He started his career as a cartoonist, published in all the major newspapers in Israel as well as in The New Yorker.
This year he wrote his first book “No, No, No, No, No, No, No, Yes” on innovation and creativity.
Promo & Activation Lions Jury president:
Colenso BBDO, New Zealand
Nick studied Graphic Design in the early 80’s at St Martin’s School of Art in London.
He joined BBH in London in 1986 and won his first press and poster lions.
He went on to create Levis Creek and Drugstore, winning Lions across Radio, Film, Press and Poster.
After 10 years at BBH Nick joined AMV BBDO in London and over the next 7 years created more multiple Lion winning work across Radio, Film, Press & Poster for Road Safety, Dulux, Wrangler.
In 2003 Nick joined Dave Droga on the Publicis worldwide creative board and moved to New Zealand, first as ECD at Publicis Mojo and later as ECD at Colenso BBDO in Auckland.
In New Zealand, the kind of work Nick and his team were doing began to change….they floated a fully working pub around the world to thirsty Kiwis in London for Speights, built a tree house restaurant for Yellow Pages, launched a Yellow flavoured chocolate bar that outsold Snickers, created a real Dogfight over the Auckland Harbour for Spielberg’s The Pacific, created the world’s first Impulse Savings product for Westpac and used anti-terrorism software to create the first human to canine pairing software for Pedigree’s Dog Adoption Drive.
The kind of work Nick was involved in changed but then results didn’t, during this period the team at Mojo and Colenso won a further 39 lions.
This time across Promo & Activation, Integrated, Media, PR, Effectiveness and Titanium as well as Film, Radio, Press & Poster.
Nick has previously served on the Television, Titanium and Integrated Juries in Cannes and is honoured to be president of the Promo an Activation Jury for 2012.
59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
For further information, please visit http://www.canneslions.com or contact:
Amanda Benfell, PR & Press Manager
Cannes Lions International Festival of Creativity
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4040; E-mail: firstname.lastname@example.org
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Key Dates 2012:
Delegate Registration: Open
Festival Dates: 17-23 June 2012