LOS ANGELES, July 20, 2011 – Boingo Wireless, Inc. has selected Weber Shandwick as its agency of record, following a competitive pitch. The firm began work in January, providing strategic public relations counsel, consumer and trade public relations, and marketing support for Boingo’s 2011 initiatives.
“Weber Shandwick demonstrated a unique ability to understand the complex technical issues of the wireless industry, while coupling that insight with a creative approach to reaching consumers,” said Christian Gunning, director of corporate communications for Boingo Wireless, Inc. “Their team aligned closely with our culture and brand, and we’re looking forward to continuing our work with them to execute world-class programs.”
Boingo is the Wi-Fi industry’s leading provider of software and services worldwide. By aggregating more than 125 disparate networks and stitching them together seamlessly with powerful software, Boingo makes it easy for people to enjoy Wi-Fi access at more than 325,000 hotspots worldwide. Boingo, and its Concourse Communications Group subsidiary, also operates wired and wireless networks at 60 airports worldwide including O’Hare (Chicago), Kennedy (New York) and Heathrow (London); commercial exhibit halls such as the Merchandise Mart; major sporting arenas such as Soldier Field and Home Depot Center; and quick serve restaurants including Southern California Krispy Kreme franchises.
“Weber Shandwick is perfectly suited for a strong brand like Boingo Wireless, who is in a growing industry and is willing to explore new approaches to engaging customers,” said Tim Fry, executive vice president, Weber Shandwick. “We’re excited to help Boingo continue to build their network of vocal, passionate advocates.”