Weber Shandwick, in partnership with KRC Research, released Attracting and Retaining Talent in the Automotive Industry. The report follows the release of The Employer Brand Credibility Gap: Bridging the Divide, a study published in the fall of 2017 that provided insights for building and activating credible employer brands from employees and from Weber Shandwick’s global Employee Engagement & Change Management practice.
Within the scope of the 2017 study, which included online responses of 1,902 full-time employees across 19 markets worldwide, KRC sampled 213 U.S. automotive engineers to form the basis of the supplemental report examining employee sentiment among automotive engineers. The new report reveals only 33 percent of U.S. millennial automotive engineers perceive a strong match between how their employer portrays itself and what they experience as employees at their companies. Research also shows troubling perceptions among female automotive engineers, with only 18 percent saying they place “a lot” of trust in their organization’s leadership.
As outside pressures threaten long-established organizations such as those in the automotive industry, it is important for today’s companies to develop a credible employer brand built on an authentic narrative embodying the actual experience of its employees. This manifests in myriad ways, from how leadership represents the organization to career pathing, training opportunities and offering the ability to grow both professionally and personally.
Click here to view the full report and find out more about activating a successful employer brand in the automotive industry.