At Slussplan in Stockholm Sweden, Prime aims to disrupt existing industry structures through contextual and creative problem solving. We create value that generates awareness, not the other way around.


Slussplan 9,

100 64 Stockholm


+46 8 503 146 00


Johan Dyrendahl

Deputy CEO & Chief Commercial Officer, Prime Weber Shandwick

Stockholm specialities

Insight & Analytics

Environmental understanding is the foundation of everything we do, whether it's about strategies or creative activations – you need deep understanding of human behavior as well as knowledge in data analysis and keeping up with cultural changes is required. We have specialists in behavioral science, data analysis, consumer culture and trend analysis. We work method-independently with customers from all types of industries, both nationally and internationally.


We help our clients to explore, shape and convey their strategic sustainability work and role in society. We make complex sustainability issues understandable and engaging for a wider target group to clarify the value of sustainability work for customers, consumers, employees, and society.

Branding, Campaigns, Creation & Concept

Our art directors, copywriters and designers work in integrated processes with analysts, strategists and specialists in areas such as media, sustainability, business development and change work. We believe in the power of collaboration and always let the best idea lead. By combining Prime's unique breadth of competencies with creativity, we create solutions that redefine how brands, organizations and entire industries act and communicate.

Corporate Reputation, Crisis Management & Change Communication

We offer advice and solutions to create and maintain a high reputation and trust for our clients, including PR and media processing, risk assessment, policy management, media training and crisis management. We also have experience brand repositioning, internal strategy implementation, employee engagement, cultural change journeys, mergers, reorganizations, and downsizing. Our unique ability to combine a wide range of skills and experience in PR, marketing, strategic internal communication, employer branding, sustainability, insight and analysis work, company and brand development is a winning concept for achieving lasting and sustainable results.