Vice President, Strategic Planning

SVP, Corpsumer Strategic Planning

The SVP of Strategic Planning will be the point person for “Corpsumer” work within TWSC Central market. COrpsumer reflecting the need to lead client and team partnership on relationships that need both corporate and consumer best-in-class work of a connected strategic vision and plan. This person will work to architect powerful business driving communications strategies in partnership with region and NA leadership. The ideal candidate is an experienced insightful thinker who immerses themselves in a category, loves to understand what drives consumers to act and is relentless about finding unexpected insights to drive communications forward. In this role, you will be involved in all elements of brand strategy including creating and analyzing data and market trends, shaping market research, and developing impactful insights and strategies that solve brand challenges.

Responsibilities:

• Leads businesses with powerful strategic positioning that stretches to both consumer and corporate stakeholders
• Guides client and internal integration teams to efficiently solve problems and collaborate together effectively
• Someone who has led powerful earned strategies with internal and client facing stakeholders. Ideas that are earned at the core but built to improve brand strategies.
• Acquires professional, mature presence in the team and client relationship, and shows strong presentation skills.
• Proactively identifies potential challenges with the research plan, creative brief, making recommendations for improvement prior to completion.
• Initiates and helps to execute strategic process, from research plan to creative brief, for approval from more senior leads. Co-leads client projects/ assignments.
• Mine data, research, and intelligence reports for insights and implications.
• Develop an immersive understanding of a product or brand’s market dynamics, customer mindset, competitive actions and industry trends.
• Derive and articulate insights that will drive behavior change.
• Cultivate strong relationships with staff, internal partners, and clients including counseling junior staff.

Experience Requirements:

• 10-15 years of experience in Corporate and Consumer strategies and best-in-class idea integration.
• Understanding of cultural brand strategy with familiarity of work within PR, digital and social media.
• Expertise in the marketing and communications industry.
• High level of comfort with research techniques and resources and insight generation.
• Demonstrated experience with analytics and analyzing data (not necessarily just pulling data but also manipulating it)
• Clear and compelling presentation skills.
• Agility in working style – demonstrated ability to work against tight timelines and to work collaboratively.
• Excellent verbal and written communication with the capability to construct and support arguments.

Chicago Salary Range: $162,000.00 – $200,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-PV1 

Senior Vice President, Strategic Planning – Full Time, Permanent 

IPG DXTRA (Canada), Inc, d/b/a Weber Shandwick is looking for a strategic leader who sees business problems from the eyes of real people, using data, observation and experience to create strategies that will benefit a client’s brand and drive business impact by engaging audiences and delivering measurable value. With a focus on developing compelling insights, this person will be an active member among cross-functional teams – including strategy, creative, integrated media – and also a large contributor to new business opportunities. They will be responsible for challenging conventional thought and providing a neutral point-of-view for communications strategy and planning.  

In this role, you will turn data and insights into strategies working in lock-step with creative to solve business challenges to drive results. You will also need to be adaptive and responsive, monitoring campaign performance effectively in order to action real time amplification or course correction to push for maximum impact. 

This role is a full time, permanent position working on a hybrid basis from our Toronto office, at 351 King St. E, Suite 800, Toronto, ON, M5A 0L6. Employees will be required to work from the office a minimum of two days per week.

PRIMARY RESPONSIBILITIES 

• Lead, motivate and grow a team of strategy experts including strategic planners, analysts and subject matter experts and guide the quality of strategic output of key global clients including client stewardship, briefs, strategic narratives, trend mapping and POVs. 
• Contribute to the management and decision making, resource allocation, and other departmental operations to ensure efficient and effective strategy development.  
• Create a culture of insight, ensuring the practice is embedded into our client delivery and that the broader agency is educated on brand and communication strategy fundamentals. 
• Collaborate with account leads to guide global key clients and provide consistent thought leadership. 
• Champion and enhance the methods by which teams uncover key audience insights and trends to guide strategic programming and client solutions as well as measuring the impact of these programs. 
• Serve as an opinion leader by sharing best practices, case studies and thought leadership. 
• Participate in industry events at conferences, industry associations etc. to help position Weber Shandwick as a strategic leader. 

 MANDATORY QUALIFICATIONS 

• 10+ years of client-facing, global brand experience in strategic planning, a multi-national agency (PR, advertising, media or digital – social, content, influencer) with a strong background in leading integrated, multi-channel strategies. This includes developing brand strategies, conducting competitive and audience analysis, and guiding cross-functional teams across campaign planning and execution. 
• 5+ years of experience leading global integrated projects, with a proven track record of translating business objectives into communication strategies and delivering measurable results. Experience in key areas of strategic planning, such as brand positioning, market entry, audience segmentation, and engagement frameworks is essential, along with a solid understanding of data analytics and performance metrics to inform strategy.  
• Strong persuasive presentation and storytelling skills, able to translate complex data and insights into compelling narratives that influence client decision-making. Proven ability to influence decision-making with clients and experience presenting to large and small audiences, including at client meetings, conferences, and industry events. 
• Experience building, managing and mentoring a team of 10+ planners, analysts and subject matter experts. 
• Experience in new business development including contributing to and leading pitches, developing customized strategic presentations, and showcasing value through data-driven insights and innovative strategies. Proven ability to identify growth opportunities, engage industry contacts, and convert prospective clients. 
• Deep credibility and network within the industry demonstrated through developing/publishing thought leadership, presenting/participation in conferences, memberships at relevant industry organizations, guest lecturing etc
• Minimum Bachelor’s Degree in psychology, anthropology, ethnography, sociology, or related fields. Master’s degree preferred. 
• Self-motivated, fun, entrepreneurial and endlessly curious. 

The salary range for this position is $149,000 to $228,000 + bonus. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. Any bonus is discretionary and related to the achievement of individual and company objectives for the given period.

IPG DXTRA (Canada), Inc, d/b/a Weber Shandwick recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical 
• Dental 
• Vision 
• RRSP (with employer match) 
• Tuition Reimbursement 
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul 
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement 
• Hybrid working model 
• Employee Stock Purchase Plan (ESPP) 
• Employee Assistance Program (EAP)
• MyDays – Flexible time off
• Short-Term Disability  
• Paid Parental Leave Policy  

IPG DXTRA (Canada), Inc, d/b/a Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

IPG DXTRA (Canada), Inc, d/b/a Weber Shandwick 
351 King St. E, Suite 800  
Toronto, ON 
M5A 0L6  
416-642-7963 
stefanie.korn+canada@webershandwick.com