Strategic Planning Intern (Summer 2024)

Washington, District of Columbia, United States

Published

04/09/2024

Apply now

Weber Shandwick is a leading global communications agency delivering daily on what we do best: solving complex business and communication problems. We earn attention and incite action for the best brands and organizations worldwide by championing integration and placing people, culture and relationships at the heart of our work. 

 

The Weber Shandwick Washington D.C. office is seeking enthusiastic recent college graduates to support the Strategic Planning team. The Strategic Planning team works closely with other teams across the agency – client relations, analytics, creative – and focuses on creative and brand strategy for clients across the private sector, government, and non-profit space.  

 

This internship focuses on developing skills in audience research, creative strategy, insight generation, and briefing both client and creative teams. We work on a wide variety of clients, supporting both advertising and public relations. A great intern candidate will have an eye for cultural trends, innate curiosity about why people behave the way they do and hold the beliefs they do, and the drive to uncover meaningful, truthful insights. Weber Shandwick interns will gain practical experience as fully integrated members of client service teams and will receive coaching from team members to help advance their career goals.

 

THE ESSENTIALS 

  • Communication: Speak, write, and edit succinctly and compellingly. 
  • Curiosity: Go digging for the “why,” looking in unexpected places.
  • Critical Thinking: The ability to go from observation to insight to implications.
  • Spark: Understand and articulate what sets you apart. 
  • Attention to Detail: Deliver clear and precise work. 
  • Awareness: Be news- and culture-focused, understanding the U.S. zeitgeist.
  • Digital Aptitude: Demonstrate understanding of relevant social platforms, how brands are engaging their audiences on said platforms and broader trends in the digital space. 
  • Management: Meet deadlines, put out fires and multitask. Work efficiently and work hard. 

 

RESPONSIBILITIES 

  • Research: Uncover cultural moments, trends, and opportunities for our clients to engage. 
  • Create: Use research and insights to build strategies designed to inspire creativity and solve client problems. 
  • Engage: Share big ideas in brainstorms and with teams. 
  • Plan: Assist in event coordination and logistics. 

 

Requirements: 

  • Education: Bachelor’s degree required 
  • Availability: 40 hours a week throughout the duration of your internship 

 

How to apply: 

Candidates are required to submit the following supplements. Incomplete applications will not be eligible for consideration.  

  • Resume 
  • Cover letter 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Chicago, Illinois, United States

Senior Vice President, Analytics

Senior Vice President, Analytics

You are an experienced professional who can bridge the worlds of quantitative analysis and senior account leadership with an integrated approach to media research, insights, analytics and data for a existing and new portfolio of clients. This position will lead a portfolio of clients across a regional capability. 

Weber Shandwick seeks an experienced Senior Vice President to champion, advance and accelerate the use of data and bespoke advanced analytics in communications both within Weber Shandwick and for our clients. 

This position will be part of the Central Region Analytics team but will work hand-in-hand with client experience leaders across the global network. The role will partner closely with brand strategists and creative teams to drive strategy and insights for our brands. The ideal candidate for this position will have prior experience selling or marketing scaled custom analytics solutions to sophisticated audiences. 

Responsibilities  

Lead Quantitative Regional Analytics Team 

  • Maintain deep knowledge and points-of-view on cutting-edge technologies, tools, platforms, and partners relevant to integrated media analytics—including overseeing and/or participating in the rollout of new technologies and partnerships to relevant teams. 
  • Provide hands-on consultancy, collaboration and support to clients and project teams in designing, staffing, and delivering analytics work. 

Engage Client Experience Leads 

  • Work closely with firm, regional, practice and other discipline leaders in identifying opportunities and reducing barriers to advancing the use and sophistication of analytics across all offices. 
  • Contribute to business development and growth (both new client and organic growth) through the use of analytics in proposal development, as well as by designing and selling specific analytics solutions to clients. 
  • Lead thought-leadership efforts around the use of analytics in communications and marketing, both inside and outside of Weber Shandwick. 
  • Contribute to the development of new analytics tools and techniques/methodology. 
  • Engage as an active participant in product development work with data science, data engineering and product management organization. 
  • Be the voice-of-the-customer as company seeks to break new analytic ground. 

Requirements 

Minimum Requirements 

  • 12-15 years of related professional experience within an agency, consulting or corporate setting 
  • Talent development experience and skill in building, leading, coaching, and motivating analyst teams 
  • Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations 
  • Ability to design research and analyses to test specific hypothesis around optimal communications creative and channel mix 

Preferred Requirements 

  • Working knowledge of advanced statistics and data modeling techniques, including regression and classification techniques, as well as use of techniques and tools appropriate for analysis of both structured and unstructured data. 
  • Experience using media/marketing intelligence, social listening or other research tools such as: Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and Comscore. 
  • Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, SAS, SQL, MS Office Excel and PowerPoint. 
  • Hands-on experience in managing data and data mining. 
  • Ability to develop frameworks for steering complex insight/analytics projects. 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Senior Associate, Client Experience

Senior Associate, Client Experience

Weber Shandwick is looking for a talented client and media practitioner to join our enterprise technology practice. In this role, you will be responsible for thinking across channel and discipline to manage integrated engagements that are strategically rooted in our clients’ business and brought to life through creative earned, owned and paid activations. You’ll participate in new business development, engage with clients and colleagues around the world, help develop junior team members, and establish trusting relationships with clients.

Responsibilities

CLIENT AND WORK

  • Liaises with clients and assists in client communications, including developing and coordinating routine account management materials, including timelines, activity reports, client documentation and project management support, as appropriate for size of account or office
  • Contributes to new business with key insights into media and an ability to show up well in the room with clients.
  • Partners with diverse, cross-functional teams to ensure strong execution of programs in support of the client business objectives
  • Supports creative ideation on a consistent basis and provides thoughtful recommendations
  • Develops communication and media materials, and conducts media outreach (social media posts, fact sheets, pitch emails, backgrounders)
  • Develops targeted media lists and learn/follow clients’ priority media: top-tier, trade, a diverse mix of social influencers, etc.
  • Supports influencer identification, coordination and management, including conducting research, maintaining databases and coordinating activation logistics in partnership with our influencer experts • Monitors, analyzes and develops client coverage reports, leveraging industry measurement and listening tools to identify opportunities for growth and strategic evolution
  • Proactively identifies issues and recommends solutions based on category or competitive activity
  • Keeps pace with social media / digital industry trends and developments

SELF LEADERSHIP AND TEAM EFFECTIVENESS

  • Contributes to work plan of junior team members and helps guide their work
  • Serves as role model to team members, producing high quality work and continually updating manager on activity progress
  • Proactively contributes to inclusive team culture and consistently displays behaviors that support integration

Qualifications

  • BA or BS in Journalism, Business, Communications or related degree
  • Proven success in delivering communications results for B2B technology companies (Agency-side experience a big plus, but not essential.)
  • Strong earned media experience and relationships across top-tier business and technology outlets
  • Strong verbal and written communications, team management and client management skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

[California] Salary range: $66,560 – $75,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

San Francisco, California, United States

Senior Manager, Client Experience

Senior Manager, Client Experience

Job Summary  

Weber Shandwick is looking for a Senior Manager, Client Experience, to join our Tech and Corporate practices on the West Coast. The ideal candidate has experience with and a passion for B2B comms, including B2B technology, with strong project and campaign management skills including experience managing workstreams and clients spanning offices and time zones. In addition, the candidate will bring earned media expertise to lead and support workstreams that lean heavily on proactive, creative storytelling. 

Responsibilities: 

  • Serve as a primary day-to-day client contact, provide tactical counsel, manage workflows, lead projects, and anticipate needs of the client and team
  • Serve as a key day-to-day player in the fast growing West Coast and North America technology practice in addition to contributing to the strength of the West Coast and North America Corporate practice.
  • Lead client communications with supervision from manager and reliably represent agency to both internal and external stakeholders
  • Generate story ideas and topic angles, draft media relations materials, and pitch media to land earned coverage
  • Track status of account activities and take a lead role in proactively sharing updates with clients
  • Assist in account budgeting recommendations and ongoing tracking
  • Serve as a role model to team members and delegate tasks as appropriate while still remaining accountable for outcomes 

Basic Qualifications: 

  • BA or BS in communications or related field 
  • 6-7 years of related communications experience 
  • Experience in the technology sector, ideally enterprise technology.
  • Ability to think critically about account work, ask questions as needed and effectively solve problems
  • Exceptional judgment when working with team members, client contacts and partners
  • Be a strong hands-on, rubber-meets-road type that can organize projects and operate multi-faceted programs
  • Excellent written and verbal communication skills with the ability to effectively communicate with clients and internal team members across multiple levels
  • Strong time management skills and attention to detail
  • Ability to adapt quickly to changes
  • Demonstrates potential to lead multiple accounts and interact with senior level clients
  • Desire and ability to work in a fast-paced, entrepreneurial environment; applicant must be a self-starter, with the ability to work independently and interdependently across a diverse organization
  • Proficiency in Microsoft Office Suite, online services, and AP style writing is essential 

 Additional Qualifications:

  • Strong oral and written communication skills
  • Strong time management skills and attention to detail
  • Familiarity with Cision and other PR tools
  • Results-oriented 
  • Team player
  • Self-starter who accepts “ownership” of their own work but can also take direction

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

[California] Salary range: $89,000 – $105,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.