Senior Vice President, Influencer Strategy

Influencer Strategy Intern (Summer 2025)

 

We’re passionate about expanding the boundaries of what we offer our clients by bringing diverse perspectives to the table. Are you creative and daring? Do you have digital savvy? Do you love to collaborate and bring big ideas to life? Are you ready to launch your career with Weber Shandwick? 

 

From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns form the foundation of a talented team that generates groundbreaking, award-winning programs. During the program, you’ll work on campaigns for iconic brands and companies you likely encounter every single day. 

 

What’s in it for you? Our Interns will earn practical experience as fully integrated members of account teams and will receive coaching from team members to help advance your career goals. 

 

What you’ll do all day: 

• Create: Craft written communications including internal and external communications with clients and influencers  
• Research: Top influencers in the space and determine best fits for our clients and brands  
• Engage: Share big ideas in brainstorms and with teams 
• Hustle: Communicate with influencers including initial outreach, negotiations and content development  
• Monitor: Keep track of influencers in the space and that we are working with to ensure positive online sentiment as well as report on final campaign metrics and insights  

 

What we’re looking for from you: 

• Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes 
• Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next 
• Communication: Speak, write and edit succinctly and compellingly 
• Management: Meet deadlines, put out fires and multi-task. Work fast, and work well 
• Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must 
• Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like CreatorIQ, Adobe Creative Suite, a plus 
• Dynamic: Ability to work in a fast-paced agency environment 
• Spark: Understand what sets you apart 

 

What you’ll get from us: 

• Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected 
• Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters 
• A possible career: Internships have the possibility of growing into a full-time position 
• A paycheck! Interns are paid hourly, at 40-hours per week

 

Requirements:  

• The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills 
• Must be available to work 40 hours a week from June-August 

 

NYC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Job Summary 

The Account Director, Influencer Strategy is responsible for providing strategic, integrated direction for influencer & creator marketing initiatives. This role engages in high-level discussions with clients, ensuring that influencer efforts align with brand goals and drive measurable business outcomes. The ideal candidate will lead cross-functional collaboration, contribute to industry thought leadership, and advocate for innovation in influencer marketing. 

Key Responsibilities 

• Provides strategic direction for influencer marketing, ensuring alignment with brand objectives and business KPIs for some of our top lifestyle and CPG clients.  

• Partners with cross-functional leads—including Creative, Analytics, Paid Media, and CX teams—to ensure full campaign integration and stay at the forefront of agency capabilities, social trends, and digital innovations. 

• Drives communications in tactical planning, acting as a representative for influencer marketing capabilities. 

• Champions innovative approaches, leveraging emerging platforms, AI-driven insights, and trend forecasting to future-proof strategies. 

• Builds and maintains strong relationships with talent and management agencies to ensure reliability, quality partnerships, and the ability to execute quick-turn activations. 

 

• Acts as a trusted advisor, guiding clients through social, digital, and influencer best practices while identifying opportunities for strategic growth. Drives client engagements to uncover incremental revenue opportunities and foster long-term partnerships. 

• Reviews campaign briefs, align teams, and coordinate strategic staffing needs with Sr. Influencer Strategy Leads & Resource Management to optimize execution. 

• Mentor internal team, sharing best practices and emerging trends to elevate influencer marketing expertise. 

• Collaborate with the Sr. Influencer Strategy Leads to develop case studies that highlight successful influencer marketing initiatives. 

Qualifications & Experience 

• 8+ years of experience in influencer marketing, digital strategy, or a related discipline. 

• Proven experience in high-level client engagement, strategic consulting, and cross-functional collaboration. 

• Strong understanding of influencer marketing trends, emerging platforms, and measurement frameworks. 

• Ability to drive measurable results and demonstrate the business impact of influencer campaigns. 

• Excellent leadership, communication, and problem-solving skills. 

• Experience mentoring and developing teams, fostering a culture of growth and innovation. 

• Comfortable working in a fast-paced, dynamic environment with multiple stakeholders. 

• Strong analytical mindset with proficiency in data-driven decision-making. 

• Familiarity with influencer marketing platforms, CRM tools (CIQ), and industry-standard analytics solutions. 

Why Join Us? 

• Work with leading global brands on innovative and high-impact influencer marketing strategies. 

• Be part of a forward-thinking agency that prioritizes integration, innovation, and measurable results. 

• Collaborate with top-tier talent across multiple disciplines, including creative, analytics, and media. 

• Enjoy opportunities for professional growth, mentorship, and leadership development. 

• Competitive salary, benefits, and career advancement opportunities. 

 

Is this you?  

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.  

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.   

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.  

Know how to identify and manage diverse vendors and partners: in an industry where technologies (SaaS platforms, AI, managed services, etc.) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)  

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.  

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.  

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.  

Have experience building engaged audiences: on YouTube, TikTok, Facebook, Instagram, Snapchat, TikTok and other digital & social platforms.  

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and always inspired.  

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Illinois Salary range: $95,000 – $125,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick – New York (Hybrid)

Weber Shandwick has an opportunity for a proven communications professional with 5-7 years of social media marketing/ influencer experience to join our team as an Account Director in our growing digital healthcare practice. The ideal candidate will have previous agency and social/influencer marketing experience in healthcare and is a motivated, proactive team player who is strong in account client/project management, social strategy, influencer activation and creative thinking.   Influencer experience may be inclusive of working with content creators, patients, caregivers, physicians and other key stakeholders.

 

He/she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate/franchise and brand stories.

If that is you, let’s talk!  

 

Responsibilities include:   

• Serve as a day-to-day social strategy contact for a major client, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals
• Work with clients in a solution-oriented fashion to execute against social and influencer content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning/development, influencer coordination and paid media planning
• Ability to confidently advise internal and client teams on integrated digital marketing strategy and execution 
• Develop project plans, calendars, and workflow processes for a variety of tactics, including always-on/evergreen and campaign-based social, digital and influencer efforts  
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR. Oversee content production from concept to execution to measurement 
• Strong understanding of digital analytics and measurement and performance-driven insights 
• Maintain a keen interest in current industry trends, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our digital health practice 
• Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry’s use of social media.  
• Generate new ideas and opportunities to ensure client program success 
• Serve as an active relationship manager and negotiator in influencer opportunities and partnerships
• Act as lead social/influencer point person within the integrated agency team and especially during major campaign launch moments
• Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.  

The Essentials:  

• Forward Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity, as well as a constant drive to experiment and figure out how to achieve goals is a must.   
• Communication: Speak, write and edit succinctly and compellingly. 
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. 
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently. 
• Passion: To deliver high-quality work, build close client relationships, execute effectively, and be motivated by the work. 
• Technical: Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics, Adobe Analytics) and social tracking tools (Khoros, SpreadFast)
• Detail-Oriented: Whether it’s a strategy presentation, client social posts or communications, or monthly insights reporting, attention to detail and a commitment to delivering clear and precise work is essential. 
• Spark: Understand what sets you apart. 
• Growth: Recognize where you can grow and be open to learning opportunities. 

Additional Responsibilities:  

• Be a lead digital and social communications strategist for healthcare clients 
• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success 
• Provide client counsel while serving as a strategic driver for client meetings and presentations 
• Expand the digital deliverables and offerings for our team 
• Assist in the development and implementation of paid, owned and earned programs 
• Efficiently manage client and team resources and deliverables around major campaigns and projects 
• Write content briefs and develop project timelines 
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns 
• Have excellent organization and time management skills 
• Have very strong written and verbal communications skills 
• Be able and eager to quickly learn new systems, tools, approaches and platforms 
• Effectively manage client and team expectations around timelines, work, and deliverables

Basic Qualifications:  

• 6-8 years of experience within the digital marketing industry with a strong understanding of integrated strategies  
• 3+ years team management experience leading small groups and projects 
• Bachelor’s Degree 
• Experience working with healthcare/pharmaceutical clients preferred

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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