Senior Vice President, Influencer Strategy
New York, New York, United States
Published
01/28/2025
Senior Vice President, Influencer Strategy
Responsibilities:
- Earns the trust of senior level and C-suite clients with strategic counsel on approaches to influencer marketing – across the spectrum of identification, compensation, analytics, and risk management.
- Play a lead role in the agency’s Influencer center of excellence in our East Region, covering NY and Boston, which develops and manages key relationships with content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.
- In partnership with other senior Influencer team members, drive and contribute to the evolution of the Agency’s POV for Influencer marketing.
- Have a business growth mindset and desire to build teams, grow accounts and bring in new prospects.
- Participate and be positioned as the influencer strategy lead on new business RFPs and help field and support inbound organic growth requests across the network.
- Design and establish strong influencer marketing teams on major client engagements.
- Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results.
- Build social influencer strategies cross-functionally to align strategic efforts and priorities and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
- Proactively and effectively grow and retain talent in the East through coaching and mentorship; identify and drive participation in training, development, and career growth opportunities for team members.
- Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients.
- Lead a high-performing team; mentor and develop junior team members.
Qualifications:
- 9+ years of experience, preferably within an agency environment
- Strong understanding of the overall influencer marketing landscape
- Deep expertise in managing influencer programs and leading strong influencer marketing teams.
- Strong knowledge of social platforms, including paid amplification and campaign optimization.
- Familiarity with a broad set of social, media and influencer analytics tools.
- Detail-oriented, multi-tasker with excellent time-management skills.
- Strong written, verbal communication, negotiation and presentation skills.
- Experience leading a team is an asset.
Is this you?
Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I). You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
Be ready to lead at any moment: working with the Influence Lead, NA, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.
Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer: risk management is big to us. you understand how important it is to follow best practices (FDA guidelines, FTC updates, platform requirements), continuously build our COE by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times.
Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
New York Salary range: $160,000 – $225,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-KG1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Senior Manager, Influencer
Senior Manager, Influencer Strategy
Weber Shandwick is looking for a Senior Manager, Influencer Strategy to join our team in New York. We are looking for a candidate with 5+ years of experience.
Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.
The Essentials
- Thinking: Intellectual curiosity and creativity are a must.
- Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
- Communication: Speak, write and edit succinctly and compellingly.
- Management: Meet deadlines, put out fires and multi-task. Work fast, and work well.
- Interpersonal: Play nice, whether it’s in a team, with a team or independently.
- Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
- Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
- Spark: Understand what sets you apart.
- Knowledge: Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.
Responsibilities
Brand Strategy & Execution
- Own responsibilities for executional leadership of multiple client programs, budgets, plans
- Maintain daily client contact, serving as a trusted resource and advisor
- Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
- Translate strategies into tactical plans; ensure team deliverables align with strategies
- Develop messaging for clients and oversee the creation of influencer strategies that take an integrated approach to driving awareness with target audiences
- Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
- Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
- Partner with CX and Project Managers to help manage program and project budgets
- Demonstrate financial acumen in the areas of budgeting, billing and staffing
Influencer Strategy & Execution
- Play a supportive role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
- Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both healthcare and consumer brands
- Craft influencer strategies for yearlong plans and product launches
- Research, vet, contract and manage relationships with influencer talent
- Develop influencer briefing materials
- Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
- Take responsibility to execute influencer strategies
- Manage and build relationships with influencers and third-party agents
- Mine current news cycle for ad-hoc influencer opportunities
- Demonstrated expertise in social platforms, user behaviors and emerging trends
Client & Team Engagement
- Communicate with clients on daily basis
- Provide basic client counsel
- Serve as a key participant in client meetings and presentations
- Proof and edit client related documents as needed
- Manage client and team resources and deliverables around major campaigns and product launches
- Lead a high-performing team; coach and develop junior team members
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $85,000 – $100,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-KG1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Los Angeles, California, United States
Influencer Strategy Intern (Summer 2025)
Influencer Strategy Intern (Summer 2025)
We’re passionate about expanding the boundaries of what we offer our clients by bringing diverse perspectives to the table. Are you creative and daring? Do you have digital savvy? Do you love to collaborate and bring big ideas to life? Are you ready to launch your career with Weber Shandwick?
From creative brainstorming to day-to-day execution, Weber Shandwick’s Interns form the foundation of a talented team that generates groundbreaking, award-winning programs. During the program, you’ll work on campaigns for iconic brands and companies you likely encounter every single day.
What’s in it for you? Our Interns will earn practical experience as fully integrated members of account teams and will receive coaching from team members to help advance your career goals.
What you’ll do all day:
- Create: Craft written communications including internal and external communications with clients and influencers
- Research: Top influencers in the space and determine best fits for our clients and brands
- Engage: Share big ideas in brainstorms and with teams
- Hustle: Communicate with influencers including initial outreach, negotiations and content development
- Monitor: Keep track of influencers in the space and that we are working with to ensure positive online sentiment as well as report on final campaign metrics and insights
What we’re looking for from you:
- Thinking: Do it out of the box. Actually, it’s best if you’re wholly unfamiliar with the concept of boxes
- Digital: Know all the old school and the latest social media platforms, what brands are doing on them and what they should do next
- Communication: Speak, write and edit succinctly and compellingly
- Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
- Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
- Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like CreatorIQ, Adobe Creative Suite, a plus
- Dynamic: Ability to work in a fast-paced agency environment
- Spark: Understand what sets you apart
What you’ll get from us:
- Support: As you navigate a hybrid workplace, you’ll have regular check-ins, calls and touchpoints with your teams and the whole office to feel connected
- Mentor: You’ll be paired with someone in the office to mentor you and help you navigate the waters
- A possible career: Internships have the possibility of growing into a full-time position
- A paycheck! Interns are paid hourly, at 40-hours per week
Requirements:
- The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
- Must be available to work 40 hours a week from June-August
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
[California/Washington] Salary range: $20.00 – $20.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
San Francisco, California, United States
Account Director, Influencer Strategy
Account Director, Influencer Strategy
Responsibilities:
- Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
- Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
- Spearhead high profile activations and campaigns for some of our top lifestyle, consumer health, and CPG clients.
- Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
- Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media
- Provide expert counsel to clients and colleagues on social/digital/influencer best practices
- Serve as trusted voice on pop-culture, social trends and other cultural nuances for clients
- Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships.
- Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
- Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
- Lead a high-performing team; mentor and develop junior team members
Qualifications:
- 8+ years of experience, preferably within an agency environment
- Strong understanding of the overall media and social landscape, with an emphasis on digital experience
- Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners.
- Passion for tracking and understanding new trends in culture
- Deep expertise in managing influencer programs
- Strong knowledge of social platforms, including paid amplification and campaign optimization
- Strong understanding of marketing funnel analytics & KPIs
- Familiarity with a broad set of social, media and influencer analytics tools
- Detail-oriented, multi-tasker with excellent time-management skills
- Strong written, verbal communication, negotiation and presentation skills
- Experience leading a team is an asset
Is this you?
Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times.
Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.
Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
[California/Washington] Salary range: $105,000 – $135,00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-KG1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.