Senior Vice President, Earned Media Strategy

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking

We are seeking a strong Senior Manager to join our Earned Media team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture, trends, and the world of sports. As a Senior Manager, you will have the opportunity to work on top-tier brands across a variety of consumer categories, with a focus on bringing stories to life at the intersection of culture, lifestyle, and sports.

What You Will Be Doing  

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite
• Develop strategic messaging for clients and support the creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
• Oversee client activations and programs including cultural/sporting events (e.g. Super Bowl, World Cup, Olympics, etc.)
• Counsel, coach and develop junior staff 
• Lead logistics planning for media and other influencer events
• Support the development of KPIs to maximize media relations impact 
• Highlight results, measuring success and promoting wins and key learnings to client 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

• Public relations experience of approximately 5-7 years, agency or in-house
• Experience and/or passion for pop culture and sports
• Fluency in media relations
• Strong existing media and influencer relationships
• Ability to develop new media and influencer relations and turn those relationships into coverage
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)
• Drafting media materials, including pitches and press releases
• Optimizing programs in real-time to maximize success based on preliminary results
• Amplification of strategies, including paid, owned and earned
• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources 
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders 
• Strong team leadership abilities 
• Strong written and verbal communication skills in English
• Strong negotiation, presentation, collaboration and problem-solving skills 

This is a hybrid role tied to our Boston office.

Salary Range: $81,000 USD – $98,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We Are Seeking

We are seeking an Account Director to join our Media Relations team within our Health Practice. As a Director, you will be responsible for leading all aspects of media relations as a key member of integrated client teams.  You’ll shape communications strategies, craft earned media approaches, and organize best-in-class media outreach that drive results and positive impact.  You’ll bring experience working in the health industry with a proven track record of managing branded and unbranded campaigns with media and third parties.

A critical role in our client teams and in our health practice, you’ll be a go-to client contact and supervise large workstreams, junior team members and work to connect dots across business.  Other responsibilities include shaping earned-first creative concepts, recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.

Beyond client work, you’ll also engage in our business development process and support activities that support the development of our health media relations function. 

The following is a general outline of primary responsibilities.

Additional responsibilities include but are not limited to:

• Day-to-day client support and counsel
• Leading media relations efforts for team including managing junior staff
• Driving communications support around campaigns
• Working across internal and external specialists including media, digital, creative and agency partners
• Providing earned media recommendations across traditional print/online media, newer forms of media, and editorial partnerships

What We Are Looking For

• Strong sense of accountability and ownership
• Ability to mobilize and motivate teams
• Flexibility in having impact as part of a team and as an individual contributor
• Excellent oral and written business communication skills
• Strong judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Instills confidence with clients and colleagues

Qualifications

• At least 7 years’ healthcare public relations/communications experience, including an interest in working with the media
• BA or BS in Communications or in a related field

Salary Range: $109,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Manager, Earned Media Strategy (Consumer Practice)

Do you live at the intersection of culture and candy?

This isn’t your average PR job. We’re looking for a Senior Manager to help drive the cultural conversation for some of the most iconic brands on the planet.

You’re a storyteller with a genuine passion for pop culture, a pro at navigating the media landscape, and you live for the thrill of landing a story that gets everyone talking. You understand what makes a brand moment go from a simple announcement to a viral sensation. If you thrive on creativity, have a deep love for brands that bring joy to millions, and are ready to make your mark, we want to hear from you.

How You’ll Create Moments of Everyday Happiness:

• Be a Culture Shaper: You won’t just follow trends; you’ll help create them. You will develop and execute innovative earned media campaigns that place our brands at the center of culture, from major sporting events like the Super Bowl to the daily conversations happening on social media.
• Master the Media Game: From drafting killer pitches to building real relationships with top-tier journalists, podcasters, and snacking bloggers, you’ll be the driving force behind our media strategy. Your goal: to secure high-impact coverage that feels both authentic and exciting.
• Become a Trusted Partner: Serve as a key day-to-day contact for our clients, providing sharp, strategic counsel. You’ll manage everything from high-stakes event logistics to program interplay, ensuring we deliver excellence every step of the way.
• Fuel Our Creative Engine: You’ll be a key voice in creative brainstorms, constantly bringing fresh ideas to the table. You’ll help us develop realistic and accurate KPIs that prove our impact and share our wins to keep the whole team inspired.
• Mentor and Lead: Guide and develop our junior staff, coaching them to become the next generation of communications superstars and fostering a team environment built on collaboration and gusto.

What You Bring to the Table:

• A Proven Track Record: 5-7 years of public relations experience, with a deep passion for pop culture, sports, and consumer brands.
• Media Relations Expertise: You have strong, existing relationships with media and influencers and a knack for turning those connections into incredible coverage. You’re fluent in everything from traditional media to podcasts and Substack.
• Strategic & Creative Thinking: You’re a master at crafting compelling story angles, developing integrated media plans, and optimizing campaigns in real-time to maximize success.
• Leadership & Collaboration: You know how to lead a team, manage complex projects, and work effectively with a diverse range of partners. Your communication and presentation skills are second to none.
• Unmatched Passion: You have an infectious enthusiasm for the work (happy to raise your hand) and a relentless drive to deliver results.

Salary range: $50-$70 per hour

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH