Senior Vice President, Corporate Issues

ACCOUNT DIRECTOR, CONSUMER, CLIENT EXPERIENCE (CX)

POSITION PROFILE

Are you passionate about consumer brands?  Think airlines, consumer packaged goods and even a social platform that shares ideas to spark inspiration like recipes, home + style and more. Do you have the entrepreneurial spirit to help lead an integrated team across marketing functions?  Do you thrive on being proactive + scrappy to deliver results for your clients? But more importantly, do you like to have fun? If you answered yes to the above, we are looking for YOU!

Weber Shandwick Canada is seeking a dynamic and motivated Account Director with in-depth consumer marketing experience to help lead some of our biggest accounts, build strong client relationship + drive results.

What does this mean? The Account Director, Consumer, CX role is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all of these factors into strategic briefs and corresponding planning documents to ensure not only client satisfaction, but an exceptional client experience. You would be responsible for working with cross-functional teams in the development and executional oversight of strategic earned media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.

PRIMARY RESPONSIBILITIES

• Own responsibilities for executional leadership of multiple client programs, budgets, timeline and plans
• Assist in the development of long-term client plans and program recommendations, developing budgets, generating recommendations and creating presentations
• Drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies
• Proactively drive evolution in account team improvements and the work to exceed client expectations by leveraging industry knowledge and experience
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
• Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met
• Serve as the day-to-day client contact for multiple brands
• Build and own productive relationships with multiple stakeholders (e.g. brand managers), interagency teams, and a diverse array of agency colleagues
• Representing agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
• Maintaining profitability of engagements
• Motivating the team by bringing a positive, solutions-focused attitude to everything you do

Qualifications:

You have…

• 7 – 8 years public relations experience
• Agency experience (strongly preferred)
• Are both a creative and a strategic thinker
• Have a track record in client service
• A Bachelor’s degree required

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Manager, Corporate Issues/Crisis Communications 

We are seeking a dynamic and motivated Senior Manager, Corporate Issues/Crisis to join our Corporate Affairs practice in the West (San Francisco, Seattle or Los Angeles). Ideal candidates have experience managing issues, crisis communication responses and have fluency in the social and influencer space via an agency or in-house role, and are motivated, proactive team players. This position is responsible for being the day-to-day client contact managing issues and crisis teams for multiple Consumer and Corporate accounts in the West. This individual will also be responsible for driving our influencer risk assessment process across core Consumer, Corporate, and Tech accounts across the US. 

• Assumptions: the person is not an involved member of the project team for the assessments in question (separation is important for objectivity).   
• Understanding of social/political landscape and how it could intersect with brands/organizations & how subtle connections in influencer activity can create larger brand risk depending on context, current events  
• Understanding of pop culture trends/influencer marketing and how to assess consumer sentiment through social media  
• Mindset of critical thinking and healthy skepticism 
• Quick study of account specific assessment criteria, as risk tolerance shifts from one project/brand to the next  
• Extremely close attention to detail (research accuracy, proofing, desire to train junior staff)   
• Experience managing multiple team members with varying degrees of experience, and delivering consistent end product with multiple authors  

What You Will Be Doing 

• Effectively lead project teams in the day-to-day function of protecting clients’ organizational and brand reputations. 
• Develop real-time assessments and points of view on when and how to respond to an emerging issue or crisis 
• Conduct vulnerability assessments and draft protocols and plans to help clients be better prepared to manage future crises 
• Provide senior clients and colleagues with strategic and tactical recommendations 
• Monitoring and analyzing traditional and social media for potential threats or developments relevant to clients and their industries 
• Support the development and execution of crisis trainings and drills 
• Assist in the development of long-term reputation management or recovery plans and program recommendations 
• Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met 
• Being available during evenings and weekends, depending on client needs 
• Anticipate and proactively offer solutions to clients and senior team leadership for reputational issues 
• Motivate the team by bringing a positive, solutions-focused attitude to everything you do and providing mentorship and guidance for junior staff 
• Help build positive, long-lasting client relationships 
• Where necessary, support new business development and growth for issues/crisis engagements 

Basic Qualifications 

• Bachelor’s Degree 
• 6-7 years public relations or communications experience, particularly in issues and crisis communications management; agency experience is preferred 
• Proven creative and strategic thinking experience 
• Track record in client service to senior level clients 
• Experience and knowledge of public relations and corporate communications best practices, including media relations, executive communications, thought leadership, B2B communications, social and traditional media monitoring and reporting, and the changing media landscape 
• Understanding of social/political landscape and how it could intersect with brands/organizations & how subtle connections in influencer activity can create larger brand risk depending on context, current events  
• Understanding of the constantly evolving nature of threats to the reputation of consumer and corporate brands, including employee and CEO activism, influencer and social commentary/actions, social and political movements, and the impact that changing consumer behaviors and preferences have on brands and companies 
• Understanding of pop culture trends/influencer marketing and how to assess consumer sentiment through social media  
• Mindset of critical thinking and healthy skepticism  
• Quick study of account specific assessment criteria, as risk tolerance shifts from one project/brand to the next  
• Extremely close attention to detail (research accuracy, proofing, desire to train junior staff)   
• Experience managing multiple team members with varying degrees of experience, and delivering consistent end product with multiple authors  
• Working knowledge of social media and how it influences issues management and crisis communications 
• Experience working across disciplines and functions, including account teams, management, creative and legal teams 
• Ability to grasp and translate somewhat complex subject matter into relevant messaging and tactics for key audiences 
• Basic financial management skills, including reviewing billing and managing budgets 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

[California/Washington] Salary range: $100,000 – $115,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Crisis Issue and Capital Market Communications  

Primary Location-United States-New York, New York  

The Weber Shandwick New York office is seeking an Account Director to join its Global Crisis and Issues Practice.  

What we are seeking:  

 We are looking for a change agent to help us grow our Global Crisis and Issues Practice and support a wide array of high-profile clients with capital markets, crisis preparedness and live crisis/issues counsel and support. You should have extensive capital markets, crisis communications and issues management experience, preferably across multiple industries and across the spectrum of public and private companies. 

You will play an important role on our team, leading a broad range of projects, developing new business opportunities, and helping to mentor and grow the skill sets of emerging talent in our practice. You should be digital analytics-savvy, have strong writing skills and thrive in a fast-paced, deadline-oriented environment. Previous agency experience is a must. An additional plus: experience working in public affairs or media role.  

Our team:  

 Our New York team is a group of smart, analytical and hardworking people who care deeply about helping lead our clients through a crisis to make a positive impact on society. We are on the front lines of some of the biggest, most complex issues – and the nature of our work requires an ability and eagerness to juggle multiple responsibilities and work on multi-office client teams. You will have the opportunity to play a leading role in driving both ongoing client engagements and discrete projects.   

What you will be doing:   

• Support a range of financial communications, issues and crisis communications situations for companies and organizations, including those related to  earnings, financial transactions (IPOs, M&As), special situations, (shareholder activism, workplace culture, litigation, regulatory compliance, DEI, brand safety, misinformation, product safety issues and recalls, cybersecurity attacks, investigative reporting, and more.  

• Serve as the day-to-day client contact – providing account support and counsel, flagging, triaging, and directly managing client issues as they arise.  

• Train and motivate emerging talent and help create opportunities for their growth.  

• Execute frequent media outreach around financial events, including backgrounding and pitching reporters, correcting inaccuracies, and facilitating client media interviews, as appropriate. As well as proactive media outreach and reactive media relations strategies in connection with issues and crisis management strategies as needed.  

• Develop and draft crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations and other deliverables as needed.   

• Provide regular counsel to clients and colleagues.  

• Keep client programs on schedule and ensure all deadlines are met within budget parameters.  
• Participate in new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches that include a crisis and issues component.  

Qualifications:  

• Bachelor’s degree in a relevant field and/or 5+ years of relevant experience in an agency/strategic consulting firm, political campaign, or similar setting.  

• Experience directly counseling clients/senior ranking executives through a broad range of crises, issues and special situations.  

• Experience with corporate reputation, brand management and protection through integrated communications programs.  

• Solid understanding of capital markets fundamentals, what’s happening in the markets and issues affecting the financial and reputational well-being of companies 

• Familiarity with the latest digital trends in social media strategy, tools, and analytics and ability to turn insights into actionable recommendations.  

• Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment.  

• Exercises exceptional judgment when working with clients, team members, and vendors.  

• Communicates clearly, analytically, and persuasively both orally and in writing.  

• Pays close attention to detail and quality of work product.  

• Adept at solving problems and resolving conflicts.  

• Capable of mobilizing and motivating teams, anticipating needs, and instilling confidence.  
• Experience delivering media and crisis training is a plus.  

About the Global Crisis and Issues Practice  

Weber Shandwick’s Global Crisis and Issues Practice helps leading organizations both manage breaking negative issues and events affecting reputation and develop the internal culture and infrastructure needed to anticipate, prepare and navigate them effectively. From cyberattacks, environmental protests, high-profile litigation and misinformation defense to sweeping product recalls, multinational bankruptcies and executive controversies, we live at the intersection of business, media, policy, culture and society.   

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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