Senior Data Engineer

Director, Influencer Analytics

Influencer marketing has evolved beyond sponsored posts and brand mentions and is now a strategic lever for full funnel brand activations, performance, and cultural relevance. In this role, you will lead our agency’s influencer analytics function, reporting directly into our SVP of Analytics who will guide your progression. You will turn complex data into powerful narratives that shape influencer strategies and demonstrate true impact to clients.

You will be responsible for architecting how we measure influencer effectiveness at scale, guiding both real-time optimization and long-term program strategy. Your work will not only fuel client success but also set standards across the agency for how we define, track, and benchmark influencer performance. You will lead a cross-office analytics taskforce, formalize internal tools and frameworks, and drive consistent measurement across a wide range of verticals and platforms.

Successful members of our team have a passion for emerging tech and influencers, are culture mavens, bring a data-driven approach to decision-making, have the courage to speak truth to power, and can transcend their own biases to make objective judgments.

We’re looking for someone who thrives in fast-paced agency environments, has strong command of social and influencer data, and brings a future-focused mindset to how creators are evaluated. This is a leadership role that sits at the intersection of marketing, data, and storytelling.

You will play a key role on our team, leading the development of analytics-driven projects crossing multiple geographies and issues and helping to mentor and grow the skill sets of emerging talent in our practice.

You must be an excellent communicator, strategic client counselor and prepared to “roll up your sleeves” and stay close to the work. 

Responsibilities

• Be the subject matter expert in influencer marketing analytics, providing guidance and strategic insight to internal teams and clients while also able to explain nuances of analysis to more junior staff.
• Collaborate with account, strategy, and creative teams to ensure influencer analytics are embedded at every stage of the campaign lifecycle.
• Develop and deploy a standardized toolkit for influencer measurement, including scorecards, dashboards, and data collection protocols.
• Design and own measurement frameworks that capture full-funnel impact of influencer campaigns — from reach and engagement to sentiment, brand lift, and conversion.
• Create and deliver pre-campaign baselines, post-campaign, quarterly, and year-end reports that provide performance insights, business implications, and clear storytelling and actionable ideas for executive audiences.
• Lead the agency’s Influencer Marketing Analytics Taskforce, driving alignment across North America on methodologies, tools, and reporting approaches.
• Contribute to the development of advanced models and methodologies, such as ROI forecasting, attribution frameworks, and creator value modeling.
• Partner with Project Management (PM) and Operations (Ops) to understand team allocations and profitability of billable work for each project, work alongside team leads on optimizing resourcing across billable projects and new business

Qualifications

• Strong interest in the creator economy, platform evolution, and the cultural impact of influencers.
• Demonstrated expertise and experience translating data and research into strategic insights and recommendations.
• 5+ years of relevant full-time experience, with at least 4 years in influencer marketing analytics, social data, or digital measurement within an agency environment.
• Demonstrated expertise in designing measurement frameworks, performance benchmarking, and campaign optimization for influencer programs.
• Strong proficiency in data analysis and visualization; experience with Tableau, Power BI, Excel, or Google Data Studio preferred. Experience with SQL, Python, or R is a plus but not required.
• Desire and capacity to take ownership of workstreams, manage fast deadlines and agile deliverable processes, nurture client relationships, collaborate with diverse teams.
• Work well within highly collaborative, multidisciplinary teams.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $110,000 – $140,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Data Scientist

Weber Shandwick is seeking a talented Data Scientist to join our team in Washington, DC.  You will be joining a team of business strategists, data analysts, data scientists and data engineers to build innovative data solutions.

The Data Scientist will design, build, test, and implement data solutions that support clients’ Enterprise Analytics teams as well as Weber Shandwick’s internal strategy, creative and media planning teams. The role will work closely with strategists and data engineers to ensure the advanced analytics deliverables and modeling solutions meet business demands.

• Creative out-of-the-box thinker who will drive innovation.
• Effective communicator who can present results and craft a compelling insights narrative to non-technical executive audiences
• Work with strategists and client leads to obtain a greater understanding of the needs of the business and the types of solutions that supports business goals.
• Design and build innovative analytics solutions, utilizing statistical and machine learning algorithms (multivariate regression, factor analysis, cluster analysis, time series analysis, survival analysis, Markov chain, NLP, network graph analytics).

Essential Qualifications:

• Bachelor’s degree in a STEM field, or social sciences with emphasis on statistics and research methods (or related disciplines) preferred.
• Creative-minded individual, enjoys open-ended problems and challenging the status quo
• 3+ years of experience in a Data Science role
• Proficiency coding in Python, R or equivalent
• Excellent written and spoken communication skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Washington DC Salary range: $75,000 – $90,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Vice President, Business Development – KRC Research

Are you passionate about growing businesses, building relationships, and driving impactful insights? At KRC Research, we’re looking for a results-oriented Vice President to lead our business development efforts and play a pivotal role in growing our portfolio of clients. In this role, you’ll partner with some of the most influential organizations across industries to deliver cutting-edge research solutions that solve their biggest challenges. Backed by the resources of Interpublic Group (IPG), KRC Research provides an exciting environment for entrepreneurial thinkers who are ready to lead with vision, creativity, and a relentless drive for success.

 

About the Role

This is a leadership role for a bold, entrepreneurial business development professional who thrives on driving growth, deepening client relationships, and unlocking new opportunities. While a strong foundation in market research is required, the primary focus of this position is on building a robust sales pipeline, generating substantial new business revenue, and expanding KRC Research’s reach.

 

As Vice President, you’ll have the opportunity to shape the future of KRC Research, grow a high-performing team, and leave a lasting impact on the trajectory of the business. This role calls for an individual with a sales-driven mindset, a passion for delivering client success, and the ability to translate insights into action.

 

What You’ll Be Doing

 

Driving Business Development (Primary Focus)

• Own revenue generation: You’ll lead efforts to secure new business, from identifying leads to delivering winning pitches that generate significant revenue.
• Lead KRC’s growth strategy: Develop and execute a sales strategy to expand into new industries, markets, and service offerings.
• Grow existing accounts: Work with current clients to identify new needs and proactively introduce innovative solutions to deepen partnerships and increase revenue.
• Mentor and inspire: Help coach and develop team members to build their business development skills, fostering a culture of entrepreneurial thinking across the organization.
• Collaborate across IPG: Leverage relationships and resources within the global IPG network to expand KRC’s footprint and offer integrated client solutions.

Building Strategic Partnerships

• Act as a trusted advisor to senior clients, partnering with them to solve complex business challenges through intelligent, data-driven insights.
• Proactively identify industry trends and opportunities to position KRC Research as a leader in addressing emerging client needs.
• Build enduring relationships with C-suite executives, offering value beyond research to inform strategic decision-making.

Providing Research Expertise

• Partner with internal teams to design customized, innovative research solutions that deliver actionable and measurable insights for clients.
• Ensure all research engagements meet the highest standards of excellence, from methodology to final deliverables.
• Serve as a bridge between client goals and internal teams, ensuring results align with strategic objectives.

Championing Team Growth and Collaboration

• Lead and inspire a talented team of researchers and strategists, fostering an environment where innovation, collaboration, and inclusivity thrive.
• Work closely with leadership across IPG’s agencies to develop cross-functional solutions that exceed client expectations.
• Contribute to thought leadership, marketing, and new service development initiatives to elevate KRC’s profile in the market research field.

 

What We’re Looking For

 

Qualifications

• Bachelor’s degree in business, market research, or a related field (advanced degrees preferred).
• 10+ years of experience in market research or a related field, with significant focus on business development and sales.
• Demonstrated success in growing revenue streams, securing high-value partnerships, and expanding into new markets.
• Strong understanding of quantitative and qualitative research methods and their application to real-world business solutions.
• Exceptional written and verbal communication skills, with the ability to craft compelling pitches and proposals.
• Advanced problem-solving skills to address client challenges and identify actionable opportunities.
• Entrepreneurial mindset with a proven ability to thrive in fast-paced, results-driven environments.
• Authorization to work in the U.S.

Desired Attributes

• Sales-Driven Mindset: You thrive on meeting revenue targets, seizing opportunities, and building lasting client partnerships.
• Collaborative Leadership: You foster strong team dynamics while empowering others to drive results.
• Executive Presence: You inspire confidence in clients and internal teams alike with your ability to clearly articulate ideas and guide complex discussions.
• Passion for Innovation: You’re eager to redefine what’s possible in market research, introducing new ideas and approaches to drive success.

 

Why Join KRC Research?

At KRC Research:

• You’ll work with incredible clients: From Fortune 500 brands to global nonprofits, you’ll partner with organizations solving some of today’s most complex challenges. Recent work has included helping clients navigate reputation management and establish thought leadership in AI.
• You’ll shape the future of the business: Your expertise and drive will directly shape KRC’s growth, positioning the firm for long-term success.
• You’ll be part of a collaborative, inclusive team: Innovation thrives when diverse talent works together. At KRC, we’re committed to fostering an inclusive workplace where everyone’s voice is valued.
• You’ll have the resources of IPG: As part of Interpublic Group, one of the world’s largest marketing and communications networks, KRC offers unparalleled access to tools, technology, and expertise to help you succeed.

About KRC Research

KRC Research is a leading market research firm specializing in translating complex data into actionable insights that help brands grow, protect their reputation, and achieve their business goals. By leveraging our deep expertise and the resources of IPG, we deliver impactful solutions that empower clients to stay ahead of the curve in an ever-changing landscape.

Our firm is rooted in a culture of collaboration, innovation, and excellence, paired with a strong commitment to diversity, equity, and inclusion. KRC Research is proud to be an Equal Opportunity Employer, and we encourage qualified applicants from all backgrounds to apply.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $100,000.00 – $150,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

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