Project Director

Who are Flipside?

We are Flipside—a creative digital design and technology studio, producing best-in-class solutions for an eye-popping client list of global and national brands. We reside in the sweet spot where strategy and creativity meet high-tech delivery, enjoying the best of both worlds. We are a closely-knit creative team supported by a vast global network. 

Who we are looking for

Are you passionate about designing innovative and user-first digital experiences that push the boundaries of digital design, while surprising and delighting users?

We’re seeking an expert creative with abundant energy and enthusiasm who wants to immerse themself in a wealth of creative opportunities. The Lead Digital Designer should have a passion for digital innovation, with deep experience designing digital brand campaigns, enterprise websites, and mobile applications. You will spearhead work for multiple client brands and deliver visually stunning designs that excite and engage users.

The ideal candidate is a highly conceptual problem solver and an articulate presenter of ideas. As part of a cross-functional team, you will partner closely with content strategy, user experience, development, and project management throughout a project’s entirety, ensuring smooth delivery of world-class creative.

Qualifications

• 7–10 years of total experience, including 2+ years in an agency setting
• A beautiful portfolio that illustrates creative prowess, strategic thinking, and a mastery of visual design  
• Deep experience in designing for digital across a range of media and touchpoints, including but not limited to enterprise websites, campaign microsites, mobile applications, web applications, and social campaigns. You can apply a strong understanding of a brand’s visual language, UI standards, and accessibility requirements to all that you create
• Extensive experience creating visually engaging brand design systems that live across multiple digital channels. You can create new brands from scratch or elevate existing brand systems.
• Experience developing high concept visuals for new business pitches
• Proven expertise in creating extensive atomic digital design systems for web and mobile
• Mastery of Figma and the Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Proficiency in the Microsoft Suite (Word, PowerPoint, Excel) and Apple Keynote
• Knowledgeable about emerging media, trends, and philosophies in design, technology, AI, and XR. Work that you have done in AI and XR is a huge plus!
• Self-motivated, hardworking, well-organized, and resilient to changing timelines, requests, and deliverables
• Comfort with managing multiple projects simultaneously
• Bonus skills: Animation, illustration, photoshoot art direction, experience designing for AI and XR

Responsibilities

• Conceptualize and execute visually stunning creative concepts and user-centric digital experiences that exceed strategic objectives, exhibiting strong design expertise and decision-making
• Develop high-end concepts and visuals for pitch presentations that help win new business
• Have a strong creative vision with the ability to clearly articulate and justify conceptual choices
• Develop strong digital designs and prototypes for a wide range of project types, including enterprise websites, omnichannel digital campaigns, and mobile applications, applying a strong understanding of design standards, interaction patterns, and accessibility requirements
• Collaborate with your colleagues in user experience, content strategy, analytics, and development to ensure your designs are meeting data and functional requirements
• Present your work comfortably and confidently in internal and client presentations
• Be proactive and deliver assignments on-time, while proactively communicating with team members and project managers
• Join internal and client meetings, brainstorms, and planning sessions for multiple projects
• Art direct photoshoots for campaigns and brand assets, ensuring visual content aligns with the client’s visual identity and messaging
• Foster collaboration and idea exchange by offering actionable feedback and developing processes to promote new ways of design thinking

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $115,000 – $150,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

#LI-KG1

We Are Seeking:

We’re looking for a dynamic, self-motivated Senior Vice President to join our Consumer Practice, working across a portfolio of household Consumer brands. You will spearhead high profile, award-worthy, integrated influencer and earned media campaigns for one of our top consumer clients.

 

Working in a dynamic agency-client model, you will be the strategic connector that brings integrated activations to market. You will be responsible for managing client and inter-agency relationships, playing a critical role in determining the future and long-term success of not only this business, but also our Consumer Practice. You will be responsible for all aspects of a client relationship and an integrated team and will supervise big pieces of business with multiple work streams and team members.

 

Responsibilities include recommending programs and activities coordinating with client’s goals, effectively delegating projects, offering counsel to team members and allocating agency resources to match client budgets. You will also be a key leader of business development, strategic program planning, analytics, media relations and the development and execution of creative concepts. Ideally, you will have global agency experience, and have executed large scale campaigns.

 

What We Are Looking For:

• Flawless ability to oversee many moving pieces with minimal oversight while managing junior team, clients and specialists across influencer and earned    
• Love for all-things related to lifestyle, entertainment and culture
• Can turn ideas into workable plans and presentations via decks
• Strong ability to counsel clients and deliver industry-leading expertise to both internal and external partners
• Proven experience building programs and ability to shape brand stories that drive social and influencer programs
• Capacity to convey ownership of assigned projects to junior team members
• Strong ability to remain nimble and counsel clients through conflict
• Can mobilize and motivate integrated teams while working independently and as part of a team
• Excellent oral and written business communication skills
• Aptitude for financial analysis
• Can complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Instills confidence with clients and colleagues

 

 The right person for this role has:

• 12+ years of experience in PR inclusive of agency experience working on integrated communications campaigns, specifically earned media and influencer-led assignments
• Deep knowledge of the consumer products space, with experience in – and passion for – personal care, consumer health, beauty and lifestyle brands
• Proven track record of proactively identifying and delivering strategic opportunities that unlock account growth beyond the current or ‘expected’ remit
• Strong familiarity and expertise related to social, news and influencer channels that can further fuel earned-driven communications
• Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
• Experience managing a large CPG account (over $1 million in billings) and the keen organizational skills needed to juggle multiple client needs at once
• Ability to efficiently manage cross-office teams that span multiple cities and countries with integrated account teams preferred
• Ability to be both strategic and hands-on, to flex with clients’ needs
• Success leading teams and developing talent
• An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
• A willingness to challenge how things have always been done, in a desire to continuously improve
• Excellent written, verbal, and interpersonal communication skills
• Proficient skills in MSOffice (PowerPoint, Excel and Word)
• BA or BS in Communications or related degree

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

This is a Hybrid role tied to our New York office.

NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1 

 

Weber Shandwick is seeking a Senior Manager to join our Integrated Media team within our New York Consumer Practice.

We Are Seeking

We are seeking a strong Senior Manager to join our Earned Media team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture, trends, and the world of sports. As a Senior Manager, you will have the opportunity to work on top-tier brands across a variety of consumer categories, with a focus on bringing stories to life at the intersection of culture, lifestyle, and sports.

What You Will Be Doing  

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention 

• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage 

• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage 

• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite 

• Develop strategic messaging for clients and support the creation of media plans and proposals that take an integrated approach to driving awareness with target audiences 

• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels 

• Oversee client activations and programs including cultural/sporting events (e.g. Super Bowl, World Cup, Olympics, etc.)

• Counsel, coach and develop junior staff  

• Lead logistics planning for media and other influencer events 

• Support the development of KPIs to maximize media relations impact  

• Highlight results, measuring success and promoting wins and key learnings to client 

 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications

• Public relations experience of approximately 5-7 years, agency or in-house 

• Experience and/or passion for pop culture and sports

• Fluency in media relations

• Strong existing media and influencer relationships 

• Ability to develop new media and influencer relations and turn those relationships into coverage 
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)

• Drafting media materials, including pitches and press releases 

• Optimizing programs in real-time to maximize success based on preliminary results 

• Amplification of strategies, including paid, owned and earned 

• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources  

• Ability to counsel clients on media relations activities and present plans in a convincing manner 

• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders  

• Strong team leadership abilities  

• Strong written and verbal communication skills in English 

• Strong negotiation, presentation, collaboration and problem-solving skills 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

This is a hybrid role tied to our New York office.

 

NYC Salary range: $85,000 – $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1