Market Research Director

Washington, District of Columbia, United States

Published

05/13/2024

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KRC Research is seeking a Research Director to join our Washington, DC team. This is an onsite hybrid work model position. Research Directors are a vital part of the KRC team, leading important research engagements for clients spanning across the family of IPG agencies.

Basic Qualifications:

  • A bachelor’s degree in business, market research, social science or related field
  • 7 years of market research experience
  • Extensive experience leading both quantitative and qualitative research studies
  • Ability to oversee projects from initial conception through final presentation
  • Strong project and client management skills
  • Exceptional writing and presentation skills (both verbal and visual)
  • Skilled at conducting in-depth interviews; focus group moderation a plus
  • Experience and desire to manage junior researchers
  • Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
  • Depth of experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable; familiarity with Quid and/or Talkwalker a plus
  • Occasional travel for business when business travel resumes post COVID-19

This position typically works on projects overseen by a VP or SVP and is often supported by junior researchers, depending on project scope and complexity. Research Directors are expected to be experienced enough to lead research studies relatively autonomously. Responsibilities vary for each unique research study, but generally include:

  • Leading client meetings to help advise on approach and scope of research
  • Developing/reviewing survey questionnaires and qualitative screeners
  • Determining quotas and weighting schemes
  • Coordinating with operations team for survey programming, fielding and data processing
  • Ensuring program accuracy and making quota decisions while fielding
  • Drafting moderator guides
  • Conducting IDIs
  • Writing analysis plan, analyzing data and developing key findings
  • Creating insightful and visually compelling reports and presentations
  • Managing staff assigned to the project team, and ensuring engagement, productivity, and work within budget
  • Generally accountable for overall project success including execution, problem resolution, deliverables, client management and final presentation

KRC Directors also play an essential role in helping to manage the business by:

  • Contributing to new business efforts, including writing proposals and designing budget structures and fees
  • Formally managing junior staff, including coaching through performance levels and conducting reviews
  • Providing clients with strategic guidance and valued advice based on research and knowledge of business or industry
  • Building relationships for self and company across network of teams

Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:

  • Proactive problem solver, eager to learn and take action
  • Highly organized, with particular focus on managing details
  • Committed to the highest level of quality and data accuracy
  • Able to manage multiple projects with competing priorities
  • Comfortable with ambiguity
  • Adept at anticipating client and senior team member needs – can manage up
  • Cares intensely about their clients’ success and the success of the company overall
  • Jumps at opportunities to learn and contribute outside of their area of specialty
  • Thinks strategically; always searching for root causes, not just symptoms
  • Eager to contribute to company infrastructure through committee participation, new initiatives or trainings, or implementation of new ideas

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. KRC Research recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

More information about KRC Research can be found at www.krcresearch.com.  

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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KRC Research is seeking a Research Director to join our Washington, DC team. This is an onsite hybrid work model position. Research Directors are a vital part of the KRC team, leading important research engagements for clients spanning across the family of IPG agencies.

Basic Qualifications:

  • A bachelor’s degree in business, market research, social science or related field
  • 7 years of market research experience
  • Extensive experience leading both quantitative and qualitative research studies
  • Ability to oversee projects from initial conception through final presentation
  • Strong project and client management skills
  • Exceptional writing and presentation skills (both verbal and visual)
  • Skilled at conducting in-depth interviews; focus group moderation a plus
  • Experience and desire to manage junior researchers
  • Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
  • Experience with statistical software (e.g., SPSS) and programming software (e.g., Qualtrics) is preferable; familiarity with Quid and/or Talkwalker a plus

This position typically works on projects overseen by a VP or SVP and is often supported by junior researchers, depending on project scope and complexity. Research Directors are expected to be experienced enough to lead research studies relatively autonomously. Responsibilities vary for each unique research study, but generally include:

  • Leading client meetings to help advise on approach and scope of research
  • Developing/reviewing survey questionnaires and qualitative screeners
  • Determining quotas and weighting schemes
  • Coordinating with operations team for survey programming, fielding and data processing
  • Ensuring program accuracy and making quota decisions while fielding
  • Drafting moderator guides
  • Conducting IDIs
  • Writing analysis plan, analyzing data and developing key findings
  • Creating insightful and visually compelling reports and presentations
  • Managing staff assigned to the project team, and ensuring engagement, productivity, and work within budget
  • Generally accountable for overall project success including execution, problem resolution, deliverables, client management and final presentation

KRC Directors also play an essential role in helping to manage the business by:

  • Contributing to new business efforts, including writing proposals and designing budget structures and fees
  • Formally managing junior staff, including coaching through performance levels and conducting reviews
  • Providing clients with strategic guidance and valued advice based on research and knowledge of business or industry
  • Building relationships for self and company across network of teams

Successful candidates have a natural tendency to be curious, analytical and resourceful. They have a strong desire to understand what people think, why they think it and why they behave the way they do. Other qualities we look for:

  • Proactive problem solver, eager to learn and take action
  • Highly organized, with particular focus on managing details
  • Committed to the highest level of quality and data accuracy
  • Able to manage multiple projects with competing priorities
  • Comfortable with ambiguity
  • Adept at anticipating client and senior team member needs – can manage up
  • Cares intensely about their clients’ success and the success of the company overall
  • Jumps at opportunities to learn and contribute outside of their area of specialty
  • Thinks strategically; always searching for root causes, not just symptoms
  • Eager to contribute to company infrastructure through committee participation, new initiatives or trainings, or implementation of new ideas

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. KRC Research recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability,  sexual orientation, gender identity, marital status or citizenship status.

More information about KRC Research can be found at www.krcresearch.com.  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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  • Proficiency with paid, owned and earned aspects of digital content management, including social media, site analytics and search.
  • Experience working on analytics for a communications program with paid, owned and earned media components.
  • Demonstrated skill in being consultative and persuasive, especially with clients – able to challenge the status quo to gain adoption or alignment.
  • Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
  • Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python.
  • Strong experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
  • Solid understanding of enterprise data management, integration and governance principles.
  • Expertise with site analytics and social platforms including: Adobe, Google, Facebook, Twitter.
  • Experience using media/marketing intelligence, social listening or other research tools such as: Sysomos, Critical Mention, Quid, Brandwatch, Affinio, Comscore or Mintel.
  • Extensive experience producing reporting and insights.
  • Experience with A/B/and MVT testing/optimization for site and social media content.
  • Strong communication skills and high emotional intelligence.
  • Strong organizational skills and attention to detail.
  • Comfort with working in and contributing to a fast-paced, team environment.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.