Manager, Social & Influencer

Toronto, Ontario, Canada

Published

04/30/2026

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Social & Influencer Strategy

If you’ve got a passion for Social Media and Influencer, here’s an opportunity to advance your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running) and boasts the most exciting client list of any agency in the country.

We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

POSITION PROFILE

We are currently seeking a Manager, Social and Influencer to join our team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world.

With 3-5 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration.

RESPONSIBILITIES

Understanding and applying best-in-class social and influencer (organic and paid) practices and platform capabilities
Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals, including defining the role of creators within campaign ecosystems
Manage always-on social accounts, including creating and managing social media content calendars and execution
Developing and managing creator-first campaigns end-to-end, including briefing, sourcing, contracting, content development, approvals and execution
Building and managing creator rosters and relationships, identifying the right mix of tastemakers, educators, converters and community voices to deliver against campaign objectives
Conducting landscape and social listening research to identify content, creative and strategic opportunities
Overseeing social content development including working with the in-house content team
Developing and leading end-to-end social-first influencer campaigns
Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle
Utilizing social listening tools to conduct audits and develop reports and campaign monitors
Managing social and influencer budgets, deliverables, timelines and performance expectations across campaigns
Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios
Establishing KPIs and measurement frameworks specific to influencer marketing, including earned reach, content performance, audience response and conversion indicators where applicable
Assisting in digital education and training programs for the wider agency
Assisting with new business proposals

REQUIREMENTS

3–5 years of experience in social media, influencer marketing or integrated communications (agency experience a plus)
Proven experience managing influencer campaigns end-to-end, including creator sourcing, briefing, contracting, content development and performance reporting
Strong understanding of how social and influencer integrate across paid, owned and earned channels
Strong written, verbal communication, presentation, collaboration and problem-solving skills
Experience with social and influencer analytics and monitoring tools such as (Sprout, CreatorIQ, Later, Tagger, Hootsuite, or similar)
Experience with social listening tools (e.g., Talkwalker, Brandwatch, Meltwater) and applying insights to strategy
Experience preferred in setting up paid campaigns on major platforms (Meta and TikTok)
A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred

Salary Range: CAD $65,000 – CAD $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Who We Are

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Weber Shandwick is looking for a Senior Associate, Social Publishing to join our team in Detroit to work on an automotive client. We are seeking a Senior Associate with a foundation in social media, automotive and tech story telling. The ideal candidate is someone who has previous project and team management experience, loves the ever-evolving world of social, can help manage the clients and teams and is interested in contributing to content that connects communities. Familiarity with current social platform capabilities, best practices and trends are a must. Our team is curious, creative and constantly seeking opportunities to leverage cultural engagement.

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What You Will Be Doing:

Serve as a key team member on the business, managing multiple projects at once
Daily client communications, ongoing client counsel and clear recommendations
Content calendar planning
Liaison with advertising partners
Serve as a key participant in client meetings and presentations; help craft and present communications strategies
Bring to life compelling ideas for clients
Coach and mentor others on the team to foster excellence, camaraderie and success
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Stay current on new and existing media coverage and how/why stories travel
Trend spotting across the client category and media landscape
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Experience managing outside vendors/partners and troubleshooting activations
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Excellent oral and written communication
Strong research skills stemming from a social media focused curiosity
Ability to build trust and rapport with the client and team across all levels
Demonstrate a proactive and forward-thinking mindset Integrated skill set that combines content creation and digital expertise
Excellent collaboration and team building skills
Strong organizational skills with ability to manage multiple jobs in a day Intuitive thinker who asks probing questions and anticipates and addresses needs
Sound business and professional ethics

Qualifications

Years Experience:

2+ years of experience in social media

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BA or BS degree in Communications or a related discipline

Salary Range: $59,000 USD – $65,000 USD

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Detroit, Michigan, United States

Account Director, Social Strategy

Who We Are

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Weber Shandwick is seeking an enthusiastic Director, Client Experience/Social Strategy to join and lead our team on a major automotive client. This is a role where you will be responsible for being part of a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, building strategic recommendations, monitoring & optimizations of strategies.

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Develop social and digital content strategies, based on the understanding of the client’s brand message, voice, objectives and target audiences.
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Work closely with creative to execute strategies for B2C and B2B as needed.
Support and brief large and diverse Creative and Community Management teams, as they relate to the strategic objectives.
Work with Analysts to interpret the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
Monitor trends in social networks to adjust the strategy, content and work based on the latest platforms updates and innovations.
Have an eye to detect business opportunities and develop the right solution.
Take the lead when needed in front of the clients, and provide a valuable strategic POV.
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Job Qualifications

Minimum of 6-9 years of experience with a brand (client-side), or a digital advertising and/or digital PR agency, with preference for experience leading and managing social and digital programs (or commensurate experience)
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Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems.
Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
Have exceptional creative and business writing skills
Have deep working knowledge of the social and digital ecosystem, including working relationships with social platforms and partners
Understand the paid media environment and how it applies to a holistic social media strategy
Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment
Have experience working with an analytics team to measure campaign ROI and generate insights that inform future recommendations and decisions.

The most important qualification is passion and enthusiasm for the job to be done — this is a role where you can make a real difference and impact on one of the world’s largest automotive companies.

Salary Range: $93,000 USD – $123,000 USD

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Senior Manager, Integrated Media

Who We Are

Senior Manager, Earned Media Strategy (Consumer Practice)

Do you live at the intersection of culture and candy?

This isn’t your average PR job. Weber Shandwick is looking for a Senior Manager to help drive the cultural conversation for some of the most iconic brands on the planet – think M&M’S®, SNICKERS®, and TWIX®.

You’re a storyteller with a genuine passion for pop culture, a pro at navigating the media landscape, and you live for the thrill of landing a story that gets everyone talking. You understand what makes a brand moment go from a simple announcement to a viral sensation. If you thrive on creativity, have a deep love for brands that bring joy to millions, and are ready to make your mark, we want to hear from you.

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Be a Culture Shaper: You won’t just follow trends; you’ll help create them. You will develop and execute innovative earned media campaigns that place our brands at the center of culture, from major sporting events like the Super Bowl to the daily conversations happening on social media.
Master the Media Game: From drafting killer pitches to building real relationships with top-tier journalists, podcasters, and snacking bloggers, you’ll be the driving force behind our media strategy. Your goal: to secure high-impact coverage that feels both authentic and exciting.
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Mentor and Lead: Guide and develop our junior staff, coaching them to become the next generation of communications superstars and fostering a team environment built on collaboration and gusto.

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A Proven Track Record: 5-7 years of public relations experience, with a deep passion for pop culture, sports, and consumer brands.
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