Manager, Influencer

 

Crisis & Issue Communications Account Director

Primary Location-United States-New York, New York  

The Weber Shandwick New York office is seeking an Account Director in New York to join its Global Crisis and Issues Practice.  

 

What we are seeking:  

We are looking for a change agent to help us grow our Global Crisis and Issues Practice and support a wide array of high-profile clients, crisis preparedness and live crisis/issues counsel and support. You should have crisis communications and issues management experience, preferably across multiple industries and across the spectrum of public and private companies. 

 

You will play an important role on our team, leading a broad range of projects, developing new business opportunities, and helping to mentor and grow the skill sets of emerging talent in our practice. You should be digital analytics-savvy, have strong writing skills and thrive in a fast-paced, deadline-oriented environment. Previous agency experience is a must. An additional plus: experience working in public affairs or media role.  

 

 

Our team:  

Our New York team is a group of smart, analytical and hardworking people who care deeply about helping lead our clients through a crisis to make a positive impact on society. We are on the front lines of some of the biggest, most complex issues – and the nature of our work requires an ability and eagerness to juggle multiple responsibilities and work on multi-office client teams. You will have the opportunity to play a leading role in driving both ongoing client engagements and discrete projects.   

 

 

What you will be doing:   

• Support a range of issues and crisis communications situations for companies and organizations, including those related to, consumer behavior, geopolitical developments, brand safety, misinformation, product safety issues and recalls, workplace culture, litigation, regulatory compliance, natural disasters, DEI, cybersecurity attacks, investigative reporting, and more.  
• Serve as the day-to-day client contact – providing account support and counsel, flagging, triaging, and directly managing client issues as they arise.  
• Lead data-driven industry and topic analysis to inform business strategy and issues management approach, including leveraging AI, media monitoring and social analysis tools.
• Develop and draft crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations and other deliverables as needed.   

• Train and motivate emerging talent and help create opportunities for their growth and development.
• Provide regular counsel to clients and colleagues and liaise with global partners to provide global market insights.

• Keep client programs on schedule and ensure all deadlines are met within budget parameters.  
• Participate in new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches that include a crisis and issues component.  

 

Qualifications:  

• Bachelor’s degree in a relevant field and/or 5+ years of relevant experience in an agency/strategic consulting firm, political campaign, or similar setting.  

• Experience directly counseling clients/senior ranking executives through a broad range of crises, issues and special situations.  

• Experience with corporate reputation, brand management and protection through integrated communications programs.  

• Expertise with the latest digital management, trends and strategy, tools, and analytics and ability to turn insights into actionable recommendations. 
• Familiarity with AI, next gen programs and data aggregation with large datasets to inform strategy.

• Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment, including live crisis situations that may require significant working hours.  

• Exercises exceptional judgment when working with clients, team members, and vendors.  

• Communicates clearly, analytically, and persuasively both orally and in writing.  

• Pays close attention to detail and quality of work product.  

• Adept at solving problems and resolving conflicts.  

• Capable of mobilizing and motivating teams, anticipating needs, and instilling confidence.  
• Experience delivering media and crisis training.
• Solid understanding of markets and issues affecting the financial and reputational well-being of companies 

 

About the Global Crisis and Issues Practice  

Weber Shandwick’s Global Crisis and Issues Practice helps leading organizations both manage breaking negative issues and events affecting reputation and develop the internal culture and infrastructure needed to anticipate, prepare and navigate them effectively. From cyberattacks, environmental protests, high-profile litigation and misinformation defense to sweeping product recalls, multinational bankruptcies and executive controversies, we live at the intersection of business, media, policy, culture and society.   

 

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

We’re seeking a Resource Management Intern to join our growing Resource Management (RM) team in New York. You will work closely with project managers, finance, account teams and office/practice leads, as well as other members of the RM team, to gather forward-looking staffing projections for the office, enter the data (or work with PMs to ensure that it is entered) into a centralized tool, and analyze forward-looking and backward-looking data.

Ideally, you’re a juggler, a problem solver, and a quick thinker with a level head and excellent people skills. This important role keeps you on your toes with varying day-to-day work that is both fun and challenging.

What you’ll be doing: 

• Assist with talent requests, recommending possible solutions and helping to facilitate conversations that will lead to strong utilization and the offset of unnecessary hires
• Proactively build positive relationships with all levels of talent, account teams & project managers – act as a widely-known, helpful resource and problem solver
• Strategically help match talent with needs, taking into account: requests/staff plans provided by account teams and project managers
• Support the ongoing collection of forward-looking data requiring talent allocations at a project/account and individual level and enter the data into Resource Management Tool
• Demonstrate an ability to provide intel and answer questions about what people are working on and where/why they have time, ensure that the perceived workload of the group aligns with the data being reported
• Identify and flag discrepancies, demonstrate an understanding of how to efficiently address them and remove hurdles
• Prepare for and meaningfully contribute to weekly resourcing meetings/discussions, identifying resourcing issues, and sending action-oriented recaps that keep people on task
• Facilitate discussions as a result of staffing decisions as needed to keep things moving to resolution
• Partner with colleagues across other offices to ensure we’re identifying great opportunities for our talent and identifying solutions that service and balance the needs of both the business and the individual

Qualifications: 

• Proficient in MAC and PC, Microsoft Office
• Ability to manage a project from beginning to end
• Highly organized and able to manage multiple projects and adapt to shifting priorities with a strong attention to detail
• Utilize company tools to enter allocation data, track staffing trends and summarize results
• A proven upbeat, enthusiastic and self-starter attitude with the ability to inspire and motivate a variety of team members
• Possess strong sense of curiosity, solution-oriented mentality, and critical thinking skills as they will be central to general approach to day-to-day needs

What you’ll get from us: 

• Buddy: all new-hires are paired with a buddy dedicated to making your time with us amazing
• In-person trainings and coaching: you’ll be invited to workshops and ongoing trainings in-person to introduce you to the latest and greatest in the industry
• A possible career: Internships have the possibility of growing into a full-time position
• A paycheck! Interns are paid hourly, at 40-hours per week

Requirements:

• The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
• Must be available to work 40 hours a week starting January

NYC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Associate, Influencer

 PRIMARY RESPONSIBILITIES

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
• Manage influencer outreach, negotiations, contracting, and onboarding processes
• Support content production, asset management, and timeline tracking across influencer programs
• Coordinate approvals across client, legal, and integrated agency teams
• Collaborate with paid social team to optimize influencer content for amplification
• Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
• Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
• Help manage reporting, performance tracking, and learnings for ongoing optimization
• Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

QUALIFICTIONS

• 3 years’ experience working in influencer marketing, preferably at an agency or in-house at a brand
• Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
• Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
• Comfortable supporting influencer contracting and negotiations
• Sharp project management skills — you’re highly organized, detail-oriented, and deadline-driven
• Culturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversations
• Self-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the table
• Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
• Team player who thrives in a collaborative, integrated environment

 

Is this you? 

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. 

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.  

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. 

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) 

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. 

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick. 

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch. 

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms. 

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times. 

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. 

New York Salary range: $64,400-70,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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