Manager, Earned Media- Healthcare

Associate, Earned Media

Weber Shandwick Atlanta has an exciting opportunity for an Associate, Earned Media to join our Consumer team. We are looking for a collaborative self-starter with the ability to create storytelling narratives with proven experience garnering earned attention. The ideal candidate is a team player with a strong understanding of how the marketing communications function impacts a client’s business and how the client’s business makes news. 

 

Responsibilities:

• Develop and maintain strong relationships with key media contacts, pitching story ideas, and securing media coverage for the company or clients
• Write and edit press releases, media kits, and other communication materials, ensuring they align with brand messaging
• Track media coverage, analyze press mentions, and report on the effectiveness of media campaigns, providing insights and recommendations for improvement
• Support the strategic development of public relations and media relations plans and campaigns
• Research media topics, cultural trends, digital influencers, and reporters in support of new assignments and projects
• Interact with senior management and input feedback into tactics and strategies

 

Qualifications:

• 1+ years of communications experience, preferably in an agency environment
• Strong consumer media relations skills and relationships at the national, regional and trade/vertical level
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Desire to continuously learn new skills and knowledge, and willingness to always share skills and knowledge with team members as well as clients
• BA or BS in Public Relations, Communications, Journalism or related field
• Capable of working independently and in a dynamic, high energy, fast paced team-oriented atmosphere

 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Salary range: $50,000 – $55,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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Are you a savvy media strategist with a genuine passion for beauty PR? A skilled marketer with integrated campaign expertise? Are you constantly in the know on the latest pop-culture and beauty trends? Do you have relationships with key beauty & lifestyle media? Then we want to hear from you!

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

We’re seeking an enthusiastic and skilled Senior Manager, Earned Media with deep beauty expertise to join our Integrated Media team in New York. This person will have a strong pulse on what’s shaping culture — someone who lives and breathes the worlds of beauty and haircare and understands how those categories play out in the media, on social, and in real life.

What You’ll Do

As a Senior Manager, you’ll play a leading role in developing and executing earned media strategies for some of the biggest beauty brands in the industry. You’ll be a trusted media partner, creative storyteller, and mentor to junior teammates.

Core Responsibilities:

• Lead Earned Media Efforts: Lead proactive and reactive media outreach to secure high-impact coverage across top-tier beauty, lifestyle, consumer, and trade publications, translating brand strategies into compelling earned storylines that break through with press and consumers.
• Drive Day-to-Day Client Relations: Serve as a key day-to-day client contact for earned media, confidently presenting strategies, updates, and recommendations while fostering trust through clear, compelling communication.
• Build & Maintain Editorial Relationships: Cultivate strong, ongoing relationships with editors, writers, producers, and emerging media voices — from traditional outlets to non-traditional platforms like newsletters/Substacks, podcasts, and social channels.
• Support Product & Campaign Launches: Develop and manage media strategies for major brand moments — from product & campaign launches and press trips to NYFW, stylist relations, red carpet partnerships, and seasonal storytelling.
• Trend Spotting: Stay on top of emerging beauty, wellness, and pop culture trends; identify real-time opportunities for clients to insert themselves into relevant conversations.
• Press Material Development: Draft and edit compelling media materials, including press releases, pitches, messaging docs, and executive talking points.
• Team Mentorship: Mentor junior staff, providing guidance on pitching, relationship-building, and account management.
• Evaluate Earned Impact: Distill insights and key learnings to optimize future earned strategies and demonstrate impact to clients.

Who You Are

• A media connector with 5–7 years of PR experience and a strong network of beauty and lifestyle editors, writers, and creators.
• A strategic storyteller who can connect brand goals to cultural moments in ways that feel authentic and fresh.
• A beauty enthusiast — you’re genuinely excited about product innovation, artistry, and how beauty intersects with culture.
• A collaborator who thrives in integrated environments and enjoys partnering with strategy, creative, influencer, and social teams to bring campaigns to life.
• A doer and a mentor — someone who can both lead media efforts and develop junior teammates with clarity and empathy.

Basic Qualifications

• 5–7 years of PR or communications experience, agency or in-house
• Bachelor’s Degree (preferably in Communications, Marketing, Journalism or related field)
• Proven media relationships across beauty, lifestyle, and culture verticals
• Experience developing and executing integrated campaigns that incorporate influencer, content, and social extensions
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Excellent written and verbal communication skills
• Strong organizational and presentation skills; able to manage multiple priorities in a fast-paced environment
• Familiarity with measurement and analytics tools (Muck Rack, Meltwater, Cision, etc.)
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

This is a hybrid role tied to our New York office.

NYC Salary range: $85,000 – $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Account Director, Earned Media Strategy – Sports

 

About the Opportunity:
The Weber Shandwick team (as part of The Weber Shandwick Collective) is seeking an Account Director, Earned Media Strategy with exceptional earned strategy, media relations prowess, and a specialized focus and passion for sports, including football and MMA. This opportunity offers you the chance to work on high-profile clients across CPG, Retail, Food & Beverage, helping them earn meaningful attention across culture.

 

About You:
You breathe earned media, live for a great pitch, and have a robust network of relationships within top tier business, broadcast, sports lifestyle, food & beverage and entertainment. You move seamlessly between traditional media and emerging platforms like Substack, podcasts, and content creators. Fluent in sports and internet culture and always ahead of the trends, you know what’s buzzy, what’s next, and how to help brands break through.

 

You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to chaos, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in sports, pop culture and entertainment and know how to turn cultural insight into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and hustle to everything you do. Ready to make waves with a team of leading earned strategists? Let’s talk.

 

Responsibilities:

• Build and nurture strong relationships with top-tier sports media, including football journalists, national and local broadcasters, correspondents, and key influencers within sports culture, while seamlessly extending this network to encompass business, lifestyle, food & beverage, and entertainment media verticals.
• Maintain a strong understanding of the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly. Approaches client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context
• Proactively and reactively crafts compelling, newsworthy stories that drive earned coverage
• Lead the development and execution of earned and integrated media programs from start to finish
• Develop strategic earned plans and write high-quality media materials, including pitches, press releases, and messaging documents
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail
• Counsel and interact effectively with clients and leaders at client organizations
• Collaborates effectively with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work
• Mentors and develops junior team members through hands-on guidance, feedback, and professional development
• Cultivates and participates in new business opportunities and pitches

 Competencies:

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications:

• 6-8 years of experience.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

This is a hybrid role tied to our New York office.

 

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1