Manager, AI Strategy

Senior Manager – Earned Media

POSTION PROFILE

Our Toronto office is looking for a Senior Manager – Earned Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring an internal team. The ideal candidate will have experience that encompasses media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix as well as client counseling.

With 5-7 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to advance your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running) and boasts the most exciting client list of any agency in the country. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

PRIMARY RESPONSIBILITIES

• Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
• Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations  
• Develop strong media and influencer relationships that can pay off with media and social coverage
• Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns 
• Work directly with clients to resolve problems 
• Oversee client activations and activation teams 
• Counsel, coach and develop junior staff 
• Lead logistics planning for media and other influencer events
• Support the development of KPIs to maximize media relations impact 
• Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
• Highlight results, measuring success and promoting wins and key learnings to client

CORE REQUIREMENTS

• Demonstrate end-to-end expertise in media relations and event planning, including: 
• Strong existing media and influencer relationships
• Working knowledge of and comfort executing new media forms
• Ability to develop new media and influencer relations and turn those relationships into coverage
• Drafting media materials, including pitches and press releases
• Optimizing programs in real time to maximize success based on preliminary results
• Amplification of strategies, including paid, owned and earned
• Demonstrated expertise in media relations and event/logistics planning 
• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources 
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Strong team leadership abilities 

BASIC REQUIREMENTS

• Public relations experience of approximately 5-7 years
• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders 
• Strong written and verbal communication skills in English
• Strong negotiation, presentation, collaboration and problem-solving skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

This is a hybrid role tied to our Toronto office.

Salary range: 79,000 CAD – 95,000 CAD 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Manager, Social

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it! 
 
If you’re a dynamic leader with a passion for social media, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 
 
POSITION PROFILE 
 
We are currently seeking a Senior Manager to join our Social Media team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. 

With 5-7 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration. 

 
RESPONSIBILITIES 
 

• Understanding and applying best-in-class social (organic and paid) practices and platform capabilities 
• Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals 
• Managing always-on social accounts, including creating and managing social media content calendars and execution 
• Conducting landscape and social listening research to identify content, creative and strategic opportunities 
• Overseeing social content development including working with the in-house content team 
• Leading day-to-day social media client relationships, including presenting recommendations and building trusted partnerships
• Mentoring and overseeing junior team members, providing guidance, feedback and development opportunities
• Developing and leading end-to-end social-first influencer campaigns 
• Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle 
• Utilizing social listening tools to conduct audits and develop reports and campaign monitors 
• Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios 
• Assisting in digital education and training programs for the wider agency 
• Educating agency on best practices in the social media and digital space, proactively sharing knowledge and updates 
• Assisting with new business proposals 

REQUIREMENTS 

• 5-7 years related professional experience 
• Strong understanding of the social media, digital marketing and influencer landscape 
• Experience working across both consumer and corporate sectors, with the ability to adapt strategies for distinct audiences
• Agency experience a plus
• Strong analytical and strategic mindset
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• Experience with social analytics and monitoring tools such as Google Analytics, Adobe Analytics, Khoros, Sprout, etc.
• Experience preferred with influencer management tools, such as Lefty, Upfluence, Traackr, Tagger or CreatorIQ
• Experience preferred with social listening tools, such as Talkwalker, Brandwatch, Meltwater, Hootsuite, or other widely adopted services
• Experience preferred in setting up paid campaigns on major platforms (Meta, LinkedIn and TikTok)
• Experience with all major social platform analytics (organic and paid)
• A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred
• This is a hybrid role tied to our Toronto office. 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 79,000 – CAD 95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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SENIOR ASSOCIATE, EARNED MEDIA

Weber Shandwick is currently seeking a Senior Associate to join our Earned Media team in Toronto. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies. You love the thrill of the pitch, building relationships with media and influencers, and immersing themselves in social media, culture and technology trends to drive impact for brands.

With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is a PRovoke Media’s Canadian Agency of the Year winner, IABC Canadian Large Agency of the Year (five years in a row!), and boasts the most exciting client list of any agency in the country.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
• Work with the Earned Media team and client leads to support the development and execution of social media and influencer strategies and proposals
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• A degree in communications or a related discipline

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: $55,000 – $63,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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