General Application - Canada

Senior Manager, Analytics

You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.

As the core team of global communications powerhouse Weber Shandwick, we are leveraging leading edge data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world’s most important digital, social and e-commerce platforms.

Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace’s current and future needs.

We Are Seeking:

We are seeking a strategic thinker with a strong analytical mind to help pull and analyze data, and extract deep insights using the approaches, systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.

 

The Senior Marketing Analyst will join the team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.

 

The position will directly report to and work with the Toronto office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick’s largest and most important client relationships.  

What You Will Be Doing:

• Work with Global Intelligence teammates to create visually compelling reporting and insights that allow client to easily evaluate communications, media and/or site performance relative to business objectives.
• Team up with data scientists and senior intelligence leads to develop reporting, articulating insights and building narratives that move internal and external audiences to act on our recommendations.
• Leverage a variety of descriptive and inferential statistical methods to analyze data from multiple online sources.
• Collaborate closely with cross-functional teams to infuse all aspects of the work with data-driven insights and measurement.
• Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Domo, Google Data Studio, Tableau, etc.
• Interrogate multiple sources of information/data to look for trends within social and earned media, using tools such as Talkwalker, Cision, Brandwatch, Quid, and Trendkite.
• Partner with cross-functional teams to design and execute media and siteside A/B tests.
• Manage reporting tasks and data flows for media, site and social listening insights and reporting.
• Evangelize the use of data to inform decision-making at all levels internally and externally.
• Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
• Educate non-technical account team members on key requests and analysis process.
• Manage and build relationships with clients and internal client experience teams
• Participate in business development activities

Basic Qualifications

• Strong interest and capacity to translate data and research into strategic insights and recommendations
• Passion for working with data and deriving insights to answer client business questions.
• Experience with social listening tools such as Talkwalker, Quid, Brandwatch, and Trendkite is a plus.
• Experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
• Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
• Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python is a plus.
• Bachelor’s degree with major in business or STEM preferred, Masters is a plus.
• 4-5 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
• Ability to work independently and in an integrated team setting.
• Strong communication (written and presentation) skills.
• Commitment to learning and the drive to take initiative.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 85,000.00 – CAD 105,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Directeur·rice, Planification stratégique

Le ou la directeur·rice de la planification stratégique travaillera à l’élaboration de stratégies de communication percutantes destinées au marché du Québec. Le ou la candidat·e idéal·e est bilingue et possède un esprit perspicace qui s’imprègne de la culture, aime comprendre ce qui pousse les consommateur·rice·s à agir et cultive une passion pour les idées inattendues permettant de faire progresser les communications dans un marché nuancé. À ce poste, il ou elle participera à tous les éléments de la stratégie de marque et d’entreprise dans divers secteurs, notamment celui des soins de santé. Au cœur de cette fonction figurent la création et l’analyse des données et des tendances du marché, l’élaboration d’études de marché et la conception d’idées et de stratégies efficaces permettant de relever les défis auxquels sont confrontées les marques et les entreprises.

Responsabilités :

• Faire progresser les capacités à diriger des mandats spécifiques au marché – sous la supervision et avec les conseils d’un·e membre expérimenté·e de l’équipe.
• Afficher une prestance professionnelle et mature au sein de l’équipe et dans les relations avec la clientèle et faire preuve de solides techniques de présentation.
• Déceler de façon proactive les défis potentiels liés au plan de recherche et au brief créatif en formulant des recommandations d’amélioration.
• Initier et contribuer à la réalisation du processus stratégique, du plan de recherche au brief créatif. Codiriger des mandats pour la clientèle.
• Exploiter les données, les recherches et les rapports pour en tirer des idées et des enseignements.
• Développer une compréhension approfondie de la dynamique du marché d’un produit ou d’une marque, de l’état d’esprit de la clientèle, des actions de la concurrence et des tendances de l’industrie.
• Déterminer et formuler des idées qui conduiront à un changement de comportement.
• Cultiver des relations étroites avec le personnel, les partenaires internes et la clientèle, notamment en conseillant le personnel subalterne.

Expérience requise :

• Six à dix ans d’expérience en stratégie et planification des communications ou du marketing, idéalement au sein d’un service ou d’un environnement en communications, spécialisé dans la génération d’idées stratégiques au sein du marché québécois.
• Compréhension de la stratégie de marque culturelle et connaissance des relations publiques, du numérique et des médias sociaux.
• Expertise dans le secteur du marketing et des communications.
• Grande aisance dans l’utilisation des techniques et des ressources de recherche et dans la génération d’idées.
• Expérience avérée de l’analytique et de l’analyse de données (non seulement l’extraction de données, mais aussi leur manipulation).
• Aptitudes à faire des présentations claires et convaincantes en français et en anglais.
• Agilité dans le style de travail – capacité démontrée à travailler dans des délais serrés et à collaborer.
• Excellente communication verbale et écrite en français et en anglais, ainsi qu’une capacité à élaborer et à étayer des arguments.

 

Freelance Director, Strategic Planning

The Director, Strategic Planning will work to architect powerful business driving communications strategies for the Québec market. The ideal candidate is a bilingual, insightful thinker who is in-culture, loves to understand what drives consumers to act and is relentless about finding unexpected insights to drive communications forward in such a nuanced market. In this role, you will be involved in all elements of brand and corporate strategy across industries including healthcare. Key to this role will be creating and analyzing data and market trends, shaping market research, and developing impactful insights and strategies that solve brand and corporate challenges.

Responsibilities:

• Advances abilities to lead market-specific engagements – with supervision and guidance from a senior member of the team.
• Acquires professional, mature presence in the team and client relationship, and shows strong presentation skills.
• Proactively identifies potential challenges with the research plan, creative brief, making recommendations for improvement prior to completion.
• Initiates and helps to execute strategic process, from research plan to creative brief, for approval from more senior leads. Co-leads client projects/ assignments.
• Mine data, research, and intelligence reports for insights and implications.
• Develop an immersive understanding of a product or brand’s market dynamics, customer mindset, competitive actions and industry trends.
• Derive and articulate insights that will drive behavior change.
• Cultivate strong relationships with staff, internal partners, and clients including counseling junior staff.

Experience Requirements:

• 6-10 years of experience in marketing/communications strategy and planning ideally within a strategy department/communications environment specializing in strategic insight generation within the Québec market.
• Understanding of cultural brand strategy with familiarity of work within PR, digital and social media.
• Expertise in the marketing and communications industry.
• High level of comfort with research techniques and resources and insight generation.
• Demonstrated experience with analytics and analyzing data (not necessarily just pulling data but also manipulating it).
• Clear and compelling presentation skills in both French + English.
• Agility in working style – demonstrated ability to work against tight timelines and to work collaboratively.
• Excellent verbal and written communication in both French + English with the capability to construct and support arguments.

 

Salary range: $100.00 – $115.00 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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We are always looking for great talent!  If you don’t see an open role listed that interests you at this time, please send us your resume and we’ll keep in touch about future openings. 

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.