Freelancer Account Director, Content Strategy

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Content, Finance

Weber Shandwick, New York

Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world’s biggest global brands — go on, check out one of our highlight reels at http://www.webershandwick.com/.

We are seeking a proactive and detail-oriented Manager, Content Strategy with expertise in the financial services sector. In this client-facing role, you will be responsible for managing individual content workstreams from strategy to execution. The ideal candidate has a talent for translating complex financial information into clear, compelling content for diverse audiences, including the general public, wealth advisors, and other financial professionals. You will focus heavily on content development, including thought leadership, executive social media programs, website content, and social channels, while integrating modern SEO and AI search strategies. This is a great opportunity for a strategist looking to grow their skills and take ownership of key client deliverables. Agency experience is a plus.

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

The ideal candidate would have:

• 3–5 years of content strategy experience with a specific focus on the finance industry.
• A proven ability to understand and distill complex financial topics into engaging and accessible content.
• Experience in content development for various formats, including thought leadership articles, executive social media, websites, and social posts.
• Knowledge of SEO and AI search principles and how to apply them to financial content.
• Strong project management skills with the ability to manage a content workstream proactively and autonomously.
• Excellent writing and editing skills, with a keen eye for detail and accuracy.
• Client-facing experience and the confidence to present content strategies and ideas.

What you’ll do:

• Manage the day-to-day execution of content strategies for key financial services clients.
• Develop a range of content, including thought leadership pieces, social media content, and website copy.
• Translate complex financial subjects into clear, accurate, and compelling narratives for various audiences.
• Implement SEO and AI search best practices to increase content visibility and impact.
• Collaborate with designers, account teams, and clients to ensure content is high-quality and strategically aligned.
• Contribute to editorial calendar planning and actively propose new content ideas.

Salary Range: $70,000 USD – $85,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Manager, Content, Brand

Weber Shandwick, New York

Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world’s biggest global brands — go on, check out one of our highlight reels at http://www.webershandwick.com/.

We are seeking a creative and versatile Manager, Content Strategy with a passion for brand storytelling and a knack for a lifestyle/consumer voice. This role is perfect for a strategic thinker who thrives on creating clever, punchy, and engaging content for consumer-focused clients. You will be responsible for managing individual content workstreams and must have the ability to flex your writing style from short, witty social posts to long-form materials like press releases and thought leadership articles. This is a client-facing position where you will help bring a brand’s personality to life across its website, social channels, and broader marketing materials. Agency experience is preferred.

An ideal candidate will be passionate about telling strategic and creative stories on deadline, and familiar with digital storytelling across earned, owned, and paid media.

The ideal candidate would have:

• 3–5 years of content strategy experience, with a focus on consumer brands, CPG, or lifestyle sectors.
• A strong portfolio that demonstrates creative flair, a clever and engaging writing style, and a distinct consumer-focused voice.
• The versatility to write effectively across different formats, from short-form social media to long-form articles and press materials.
• Experience developing content for brand websites and managing social media channels.
• Knowledge of SEO and AI search principles and how to apply them to content.
• Excellent collaboration skills and the ability to work with creative teams to produce compelling brand content.
• A proactive and organized approach to managing content workstreams from concept to completion.
• Client-facing experience with the ability to articulate creative concepts and content strategy.

What you’ll do:

• Develop and manage creative content strategies for consumer brand clients.
• Write sharp, engaging copy in a variety of voices and formats, ensuring it captures the brand’s unique personality.
• Manage day-to-day content for client websites and social media channels.
• Collaborate with designers and account teams to create integrated and impactful brand campaigns.
• Contribute innovative ideas for brand storytelling and actively participate in creative brainstorms.
• Present content concepts and strategies to clients, articulating the creative vision behind the work.

Salary Range: $70,000 USD – $85,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Director, Content Strategy, Healthcare

Weber Shandwick, New York

Weber Shandwick has an award-winning studio of writers, designers, producers, strategists, and storytellers. We create content for the world’s biggest global brands — go on, check out one of our highlight reels at http://www.webershandwick.com/.

We are seeking a dynamic and experienced Director, Content Strategy with deep expertise in the healthcare, pharmaceutical, and biopharma sectors. This client-facing role requires a versatile strategist who can develop sophisticated content plans for a variety of audiences, including patients, healthcare professionals (HCPs), investors, and employees. You will be responsible for leading content strategy across both product marketing and corporate communications initiatives. The ideal candidate will have a strong agency background and a proven ability to navigate the complexities of healthcare regulatory guidelines while creating compelling, multi-channel content for thought leadership, websites, SEO, AI Search, and social platforms.

An ideal candidate will be passionate about telling strategic and creative stories on deadline and familiar with digital storytelling across earned, owned and paid media.

The ideal candidate would have:

• 7+ years of content strategy experience, with a significant portion spent at a marketing or communications agency.
• Specialized expertise in the healthcare sector, particularly with pharmaceutical and biopharma clients.
• Demonstrated experience creating targeted content strategies for diverse audiences, including patients, HCPs, investors, and the scientific community.
• A strong understanding of healthcare regulatory best practices and the nuances of both product and corporate communications in a regulated environment.
• Proven experience integrating SEO, AI Search, and social media strategies into broader content plans.
• A flexible and adaptable skill set, with a portfolio showcasing work across thought leadership, digital content, and multi-channel campaigns.
• Excellent client-facing communication and presentation skills.

What you’ll do:

• Develop and oversee comprehensive content strategies for key healthcare accounts, ensuring alignment with client goals and regulatory requirements.
• Lead the creation of editorial calendars and content plans designed to engage a variety of target audiences across multiple platforms.
• Serve as a subject matter expert on healthcare content, providing strategic counsel to both clients and internal teams.
• Collaborate with cross-functional teams to produce high-quality, impactful content, from long-form thought leadership to social media posts.
• Ensure all content is optimized for discoverability through modern SEO and AI Search best practices.
• Stay ahead of trends in healthcare communications and bring innovative content solutions to the team.

Salary Range: $100,000 USD – $130,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH