Content Strategist

Weber Shandwick is seeking a Manager to join our Integrated Media team within our Healthcare Practice.

 

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Healthcare Practice who is enthusiastic about media outreach and pitching, building relationships with media, and has a passion for healthcare innovation. As a Manager, you will have the opportunity to work on various top tier brands in various healthcare categories, including high science, health and wellness and consumer health.

What You Will Be Doing

• Develop a strong understanding of the client’s business and target audience, and work with sr. media members, account leads, strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans, briefing documents and proposals that take an integrated approach to driving awareness with target audiences
• Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
• Proactively seek relationships with journalists on behalf of clients
• Serve as a role model to team members and guide junior team members to drive results
• Participate in client calls and provide integrated media updates and counsel to clients
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business as needed

 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships with internal team members at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical client and talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues

 

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant health/wellness experience
• Media relations experience

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California Salary range: $82,000 – $92,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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What You Will Be Doing:

Our team is seeking a Manager with client experience and healthcare communications expertise to serve as a counselor to our clients for one of our largest and fastest growing accounts. As a Manager, you will be responsible for developing and executing strategic integrated communications programs, supporting overall strategy, and advising healthcare clients. You will be a conceptual thinker with exceptional organizational and prioritization skills.

In addition, you should have an agency background in healthcare communications with experience working on pharmaceutical products and/or disease education programs including FDA approvals, as well as knowledge of the media landscape and considerations in this space. The ideal candidate will have broad interest in the full remit of healthcare communications, including social/digital, earned media, data and regulatory milestones, and unbranded disease awareness programming. Additionally, the ideal candidate will have a specific interest or experience in patient and healthcare professional influencer and/or celebrity campaigns.

 

Other responsibilities include, but are not limited to:

• Manage account team implementation of agreed-upon programs, ensuring quality standards are met and desired results are delivered on-budget
• Lead project management, ensuring all activities are moving forward and are within deadlines
• Coordinate among interdisciplinary team of research, scientific communications, creative, digital and media strategists
• Develop a range of external and media materials including press releases, Q&As, key message documents, pitches, media monitoring flags, social media content, etc.
• Manage client status reports, including materials trackers, media trackers, and website analytics trackers.
• Manage event and activation logistics in a variety of settings
• Set and meet campaign measurement and evaluation criteria in partnership with analytics
• Identify training and development needs of junior staff and provide opportunities that enable staff members to reach their full potential
• Assist in financial management for clients, including development of invoices and activity reports

 

 What We Are Looking For:

• Experience working on multi-disciplinary (holistic) healthcare communication initiatives, ideally including disease education campaigns and product launches
• Familiarity with data and regulatory milestone communications
• Fluency and/or familiarity with earned, digital and social media
• Strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
• Strong budgeting and financial management skills
• Experience with clients and accounts that are measurement and evaluation driven
• Experience mentoring junior team members
• Strong presentation skills, poise, and professionalism

Basic Qualifications

• At least 4 years’ experience in public relations at an agency or corporate in-house (healthcare experience required)
• The ability to manage multiple projects at various stages simultaneously
• Be a self-starter who works well within a highly collaborative, multi-disciplinary team
• BA or BS in Public Relations, Communications, or in a related field

 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California Salary range: $82,000 – $92,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

 

 

Senior Associate, Social & Influencer Strategy, Health

Boston, Massachusetts, United States

 

Job Summary 

Weber Shandwick’s Boston office is seeking a Senior Associate, Social & Influencer Strategy, Health to join our team of energetic, multi-faceted social strategists and storytellers.

 

The ideal candidate will have a passion for healthcare innovation and telling brand stories across online platforms, with previous experience in client management, a foundation of social media and influencer strategy development, and a desire to partner with healthcare companies. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build influencer strategies to concepting social posts – working closely with team members at all levels to ensure flawless strategic execution of the client business objectives.  

 

Sound like you? Let’s talk!

 

What We’re Looking For

• Experience collaborating with senior strategists and account leads to execute social media & influencer programs, analyze performance and identify opportunities
• Demonstrated self-starters who work well within a highly collaborative, multi-disciplinary team to deliver client success
• Commitment to developing a strong understanding of client businesses and audiences, representing client interests throughout development of projects
• Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations
• Play a role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis
• Experience supporting digital strategy development, creative ideation and providing thoughtful recommendations for digital content 
• Ability to draft and manage cross-functional team briefs, independently partnering with creative, paid, and media relations team members on digital projects and collaborating on integrated deliverables

• Coach and develop junior staff (Associates and interns)

 

Qualifications:

• 2-3 years of experience, preferably within an agency environment
• Understanding of the overall media and social landscape, with an emphasis on social experience
• Experience in managing influencer programs
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Boston Salary range: $65,000.00 – $75,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2