Content Strategist

Senior Associate, Client Experience

The Detroit office of Weber Shandwick is looking for an account specialist to join our automotive practice to drive key client business. In this role, you will be responsible for thinking across channel and discipline to manage integrated engagements that are strategically rooted in our clients’ business and brought to life through unique activations and opportunities.

Responsibilities

CLIENT AND WORK

Our client (major automaker) is seeking a motivated, detail-oriented Senior Associate to support storytelling and media engagement across its Design Comms function. This role offers a unique opportunity to work at the intersection of design, innovation, and brand storytelling — helping to shape how the automaker’s cutting-edge design and technology come to life for internal and external audiences.

The ideal candidate is a creative communicator with strong organizational, event planning and writing skills, a passion for storytelling, and an interest in automotive design. This position requires collaboration across various teams to help facilitate site visits at the Design campus in Michigan, identify great design stories and support the company’s broader technology and innovation narrative.

Key Responsibilities

• Visitor and Content Facilitation: Manage and facilitate requests for visits to the automaker’s design center, including senior executive visits as well as media programs – ensuring alignment with design, communications, and security protocols.

• Content Capture Approvals: Coordinate and manage necessary approvals for photography, video, and content capture at Design facilities.

• Story Development: Actively story mine for interesting and relevant stories that highlight the automaker’s Design’s creativity and connect to the automaker’s overarching technology and innovation narrative.

• Communications Support: Assist in developing and executing communications strategies for Design in partnership with the Global Design Communications team.

• Brand Support: Provide communications and logistics support to a couple of the automaker’s vehicle brands, as requested.

• Project Coordination: Support the planning and execution of design-related media opportunities, events, and internal activations.

Required Skills & Qualifications

• Bachelor’s degree in communications, Public Relations, Journalism, Marketing, or a related field

• 2-3  years of relevant experience in communications, events or media relations, roles

• Exceptional attention to detail and organizational skills

• Strong writing, research, and story development abilities

• Demonstrated interest in design, creativity, and innovation

• Ability to manage multiple projects and priorities with oversight in a fast-paced environment

• Willingness to learn, take initiative, and collaborate across teams

• Strong interpersonal and communication skills

• Interest or experience in event planning and coordination

Salary range: $58,700.00 USD – $65,000.00 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

 

#LI-RJ1 

About the Opportunity     

The Weber Shandwick team is seeking an (Freelance) Account Director, Earned Media with exceptional earned strategy and media relations prowess to support a large-scale consumer/beauty client. The ideal candidate loves the thrill of the pitch, building relationships with media, and constantly immersing themselves in pop culture/trends.  

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story.  

Responsibilities  

• Possesses superlative AP Style writing skills 

• Builds and maintains excellent relationships with media  

• Understands industry landscape/issues that may directly and indirectly impact a client   

• Endlessly curious about our client’s business and their competitors 

• Proactively and reactively crafts and tells compelling stories on behalf of clients 

• Leads the development of and is responsible for the execution of earned and integrated media programs 

• Develops strategies/plans and writes media materials 

• Brings a client-focused attitude that results in work being performed to the highest quality standards 

Competencies 

• Business Acumen– align talent strategies to drive business goals 

• Client Service– client focus and ability to build trust and rapport across all levels 

• Proactivity – exhibit relentless pursuit for new and innovative talent strategies 

• Collaboration– build strong relationships at all levels across the organization 

• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs 

• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues 

Basic Qualifications  

• 7+ year of public relations experience   

• Experience leading projects from start to finish, working with integrated teams across various disciplines. 

• Earned strategy and media relations experience with a focus on beauty PR 

• Experience supporting events is a plus 

• Bachelor’s degree  

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications. 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. 

#LI-JR2 

 

Crisis & Issue Communications Account Director

Primary Location-United States-New York, New York  

The Weber Shandwick New York office is seeking an Account Director in New York to join its Global Crisis and Issues Practice.  

 

What we are seeking:  

We are looking for a change agent to help us grow our Global Crisis and Issues Practice and support a wide array of high-profile clients, crisis preparedness and live crisis/issues counsel and support. You should have crisis communications and issues management experience, preferably across multiple industries and across the spectrum of public and private companies. 

 

You will play an important role on our team, leading a broad range of projects, developing new business opportunities, and helping to mentor and grow the skill sets of emerging talent in our practice. You should be digital analytics-savvy, have strong writing skills and thrive in a fast-paced, deadline-oriented environment. Previous agency experience is a must. An additional plus: experience working in public affairs or media role.  

 

 

Our team:  

Our New York team is a group of smart, analytical and hardworking people who care deeply about helping lead our clients through a crisis to make a positive impact on society. We are on the front lines of some of the biggest, most complex issues – and the nature of our work requires an ability and eagerness to juggle multiple responsibilities and work on multi-office client teams. You will have the opportunity to play a leading role in driving both ongoing client engagements and discrete projects.   

 

 

What you will be doing:   

• Support a range of issues and crisis communications situations for companies and organizations, including those related to, consumer behavior, geopolitical developments, brand safety, misinformation, product safety issues and recalls, workplace culture, litigation, regulatory compliance, natural disasters, DEI, cybersecurity attacks, investigative reporting, and more.  
• Serve as the day-to-day client contact – providing account support and counsel, flagging, triaging, and directly managing client issues as they arise.  
• Lead data-driven industry and topic analysis to inform business strategy and issues management approach, including leveraging AI, media monitoring and social analysis tools.
• Develop and draft crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations and other deliverables as needed.   

• Train and motivate emerging talent and help create opportunities for their growth and development.
• Provide regular counsel to clients and colleagues and liaise with global partners to provide global market insights.

• Keep client programs on schedule and ensure all deadlines are met within budget parameters.  
• Participate in new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches that include a crisis and issues component.  

 

Qualifications:  

• Bachelor’s degree in a relevant field and/or 5+ years of relevant experience in an agency/strategic consulting firm, political campaign, or similar setting.  

• Experience directly counseling clients/senior ranking executives through a broad range of crises, issues and special situations.  

• Experience with corporate reputation, brand management and protection through integrated communications programs.  

• Expertise with the latest digital management, trends and strategy, tools, and analytics and ability to turn insights into actionable recommendations. 
• Familiarity with AI, next gen programs and data aggregation with large datasets to inform strategy.

• Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment, including live crisis situations that may require significant working hours.  

• Exercises exceptional judgment when working with clients, team members, and vendors.  

• Communicates clearly, analytically, and persuasively both orally and in writing.  

• Pays close attention to detail and quality of work product.  

• Adept at solving problems and resolving conflicts.  

• Capable of mobilizing and motivating teams, anticipating needs, and instilling confidence.  
• Experience delivering media and crisis training.
• Solid understanding of markets and issues affecting the financial and reputational well-being of companies 

 

About the Global Crisis and Issues Practice  

Weber Shandwick’s Global Crisis and Issues Practice helps leading organizations both manage breaking negative issues and events affecting reputation and develop the internal culture and infrastructure needed to anticipate, prepare and navigate them effectively. From cyberattacks, environmental protests, high-profile litigation and misinformation defense to sweeping product recalls, multinational bankruptcies and executive controversies, we live at the intersection of business, media, policy, culture and society.   

 

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.