Business Analytics Intern (Fall 2024)

Washington, District of Columbia, United States

Published

06/28/2024

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Weber Shandwick, a leading global communications agency, is seeking a talented and an enthusiastic fall intern in Washington, DC, to work with our Analytics practice. 

 

Our Analytics internship is a full-time, paid program designed to complement and enhance academic studies through participation in a variety of assignments and professional responsibilities. Interns work side by side with the firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators.

 

The intern assigned to our analytics team will work on a range of projects from communications reporting and automation to machine learning, and big data integration. You’ll work on clients of all types, using diverse data sets to solve strategic business and communications problems. Our strategy Analytics interns typically meet the following profile:

 

  • Data Strategists: business analysts with basic understanding of statistics, digital analytics, and data visualization with a focus on how to use data to tell stories and build business cases

 

General Responsibilities:

  • Conduct, compile, and present analyses to inform the strategic direction of integrated campaigns
  • Carry out social media listening research to identify trends in online conversations and to pinpoint key influencers; should have basic comfort with Boolean queries or an interest in learning
  • Use web and social media analytics platforms to measure campaign and content performance and provide data-backed recommendations for optimization
  • Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
  • Participate in strategic brainstorming sessions when invited by account leads or supervisors
  • Sanitize raw data inputs and perform quantitative analysis in Microsoft Excel

 

Basic Qualifications:

  • Education: Bachelor’s degree
  • Availability: 40 hours a week throughout the duration of your internship. Our internship program runs from September – December.

 

Additional Qualifications: Ideal Analytics intern candidates will possess some combination of the following. Please note: you do not have to have ALL of these qualifications, just some combination of them, in order to be a viable Analytics candidate.

  • Interest in data-based storytelling or data journalism
  • Basic understanding of intersection of traditional and digital media platforms and familiarity with developments in the media industry
  • Strong verbal and written communication, organizational, time-management, and critical-thinking skills
  • Expertise with Microsoft Office Suite, primarily in Excel and secondarily in PowerPoint
  • Experience working with or interest in web analytics, social and traditional media monitoring, and social media analytics platforms
  • Experience working with or interest in data visualization tools and creative ways to display information
  • Keen eye for data trends and the ability to solve strategic business and communications problems
  • Familiarity with developments in the media industry, plus knowledge of a variety of social platforms (i.e. Facebook, Twitter, LinkedIn, Instagram, Snapchat, etc.) and the latest news and trends affecting these channels
  • Basic understanding of statistics, digital analytics, data engineering and data visualization with a focus on how to integrate analytics into marketing and communications strategies

 

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.

As the core team of global communications powerhouse Weber Shandwick, we are leveraging bleeding edge data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world’s most important digital, social and e-commerce platforms.

Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace’s current and future needs.

We Are Seeking:

We are seeking a strategic thinker with a strong analytical mind to help compile and analyze data, and extract deep insights using the approaches, systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.

 

The Analytics Manager will join the Chicago Global Intelligence team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.

 

The position will directly report to and work with the Chicago office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick’s largest and most important client relationships.  

What You Will Be Doing:

  • Lead day-to-day project delivery, coordinating with clients and the rest of your Weber Shandwick teammates to establish partnerships and prove value/ROI, infusing all aspects of the work with data-driven insights and measurement
  • Work with Global Intelligence teammates to create visually compelling reporting and insights that allow clients to easily evaluate communications, media and/or site performance relative to business objectives.
  • Team up with data scientists and senior intelligence leads to design and develop analyses, identifying and articulating insights and building narratives that move internal and external audiences to act on our recommendations.
  • Evangelize the use of data to inform decision-making at all levels internally and externally.
  • Interrogate multiple sources of information/data to look for trends within social and earned media, using tools such as Talkwalker, Quid, and Trendkite.
  • Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Domo, Google Data Studio, Tableau, etc.
  • Leverage a variety of descriptive and inferential statistical methods to analyze data from multiple online sources.
  • Manage reporting tasks and data flows for media, site and social listening insights and reporting.
  • Educate non-technical account team members on key requests and analysis process.
  • Manage and build relationships with clients and internal account management teams
  • Participate in business development activities, including scope design, strategic analysis, slide preparation  and work planning

Basic Qualifications

  • Strong interest and capacity to translate data and research into strategic insights and recommendations
  • Passion for working with data and deriving insights to answer client business questions.
  • Experience with social listening tools such as Quid, Brandwatch, and Trendkite is a plus.
  • Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
  • Bachelor’s degree with major in business or STEM preferred, Masters is a plus.
  • 4-7 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
  • Ability to work independently and in an integrated team setting.
  • Strong communication (written and presentation) skills.
  • Commitment to learning and the drive to take initiative.
  • Strong organizational skills and attention to detail.
  • Comfort with working in and contributing to a fast-paced, team environment.
  • Desire and capacity to take full ownership of work tracks and mentor more junior staff.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Washington, District of Columbia, United States

Executive Vice President, Analytics

EVP, Head of Analytics & Research Strategy, Corporate Affairs, Weber Shandwick NA. 

Job Description:

The NA head of analytics and market research strategy for corporate affairs, will serve as the region’s most senior market research and analytics strategist supporting corporate affairs and public affairs practices and BSF brands (KRC Research, Powell Tate, United Minds, Myriant, WS CA and PA), providing strategic counsel to clients, driving innovation and new offerings in partnership with KRC Research and A+I across CA and PA, providing insights for new business pitches and helping build our reputation as the leading corporate practice in North America.  

The ideal candidate for this position will have prior experience selling and marketing scaled custom analytics and research solutions to sophisticated corporate communications and C-Suite clients. They will be curious, organized, methodical, and proactive. They will have deep functional expertise in research, data and analytics combined with a passion for translating and connecting these insights into solutions.

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This leader will be responsible for ongoing development of the insights suite that powers our Corporate affairs and public affairs value proposition. They will ensure narrative intelligence is seamlessly integrated end-to-end into our corporate work and remit and will work with BSF finance leaders in the region on pricing strategies to drive profitable growth. They will work with KRC Research leaders, product leads, and A+I leaders across CA and PA to design integrated analytics and insight offerings across primary and secondary research resources/approaches and ensure the agency has the right vendor partners, licenses and subscriptions for efficient and high quality quantitative and qualitative research & analysis. They will provide senior counsel to top tier CA/PA new business opportunities, including proactive targets, and make recommendations regarding research investments for priority business pitches.  

 

They will play a leading role in recruiting new talent as well as training and skills building. They will build relationships with key stakeholders as well as Major Engagement Council CXLs to proactively identify new business opportunities, conduct thought leadership and use research to open new doors for growth.  

Requirements 

  • 15+ years of related professional experience within an agency, consulting or corporate setting (15+ research experience; 10+ analytics experience)
  • proven ability to counsel Fortune 100 clients;
  • Talent development experience and skill in building, leading, coaching, and motivating research and analytics teams 
  • Ability to derive relevant insights from diverse sources of data, both qualitative and quantitative, including published sources, syndicated data, and proprietary data, and then translating those insights into specific media strategies and recommendations 
  • Political or public affairs experience at federal or state level; Experience with crisis and issues management, reputation building and investor relations
  • Ability to design research, analyses, and test plans to explore hypotheses such as optimizing communications regarding creative and channel mix
  • Passion for innovation and technology
  • Behavioral Science experience is a plus

Skills

  • Experience directly conducting primary research (either qualitative or quantitative) end-to-end (i.e., designing, fielding, analyzing and reporting out data)
  • Experience using media/marketing intelligence, social listening or other research tools such as: Talkwalker, Brandwatch, GlobalWebIndex, NewsWhip, Meltwater, Cision, Quid, Affinio, Simmons/MRI and/or Comscore
  • Experience with data visualization tools and approaches (e.g., Tableau, Datorama, Google Data Studio) for reporting and dashboards 
  • Experience using desktop applications and software used for data/statistical analysis, manipulation and visualization including Tableau, Python, R, SAS, SQL, is a plus 
  • Experience using standard office productivity tools, including MS Office (Word, Excel and PowerPoint) is expected 
  • Hands-on experience in managing data and data mining 
  • Ability to develop frameworks for steering complex insight/analytics projects

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Market Research Intern (Fall 2024)

An internship at KRC Research in Washington, DC is a perfect opportunity to become immersed in the field of opinion research and gain invaluable hands-on business experience. KRC interns work directly with project teams assisting with research design, execution, and analysis. All KRC Research internships are paid and include extensive training opportunities. We highly value our interns and their contributions. In fact, the vast majority of our entry level staff started their career at KRC as interns.

For more details from previous interns, take a look at the following blog posts, and please review our website for information about the qualitative, quantitative, and analytics research.

  1. An Intern Answers the Questions that She Asked in Her Own KRC Interview
  2. The KRC Internship Experience: An Insider’s Perspective

About KRC Research

KRC Research is a leading global strategic market research firm and a member of the Interpublic Group of companies (NYSE: IPG), a global leader in modern marketing solutions. KRC specializes in qualitative and quantitative public opinion research and analytics to drive strategy, start conversations, and measure success. Our work spans the healthcare, corporate, consumer, technology, and financial industries as well as non-profit and government sectors. We work with other agencies within the Weber Shandwick Collective (including Weber Shandwick, Powell Tate, and United Minds) and direct-to-KRC clients. KRC is headquartered in Washington, DC with staff across the U.S.

Qualifications

  1. Strong preference for those who are a graduate student, recent college graduate or current/rising college senior. 
  2. Must be able to work a minimum of 30+ hours per week, with a strong preference for those who can work full-time (40 hours per week). This internship will begin in September 2024 and go through December 2024.
  3. Must have superior analytical and writing skills, be a proactive communicator, and possess a keen eye for detail.
  4. Strong preference for those with previous internship/work experience. (Experience in opinion research is not required.)
  5. Should have an interest in market research including work with data, analytics, or data visualization.

To Apply

  • Please submit each of the following: the online application, a resume, and a cover letter.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.