Account Director, Social & Influencer Strategy

Manager, Influence

Responsibilities:

• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Influencer Strategy lead, Creative, Insights and Client Experience teams, lead the execution of integrated multi-platform campaigns that drive meaningful results
• Execute social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with minimal oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives
• Expected to manage end to end Influencer management from identification to briefing, contracting to payment and reporting
• Development and management of timelines and weekly action plans to ensure all deadlines on client programs are met 
• Input on influencer relations marketing campaigns and tactics. Managing authentication and campaign set up utilizing influencer management tools
• Closely partner with social strategy to stay at the forefront of trends and platform evolutions to champion social best practices
• Provide counsel to clients and colleagues on influencer best practices
• Play a role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis

CULTURE & DEI A driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

“GRAVITAS” IN THE INFLUENCER SPACE Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. Use data driven insights to build strong strategies and is immersed and on top of trends (reading e-marketer, ad week, Next Atlas etc.

BE READY TO LEAD AT ANY MOMENT Working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. “

“MANAGE PARTNERS Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)

HUSTLE Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.

BE CURIOUS Willing to learn a little bit of everything, and open to take on anything.

THINK LIKE A LAWYER Understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with EXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $74,000 – $85,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

Account Director, Influencer Strategy 

Responsibilities: 

• Spearhead high profile activations and campaigns for some of our top lifestyle, consumer health, and CPG clients. 
• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results 

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives. 

• Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media 

• Provide expert counsel to clients and colleagues on social/digital/influencer best practices 

• Serve as trusted voice on pop-culture, social trends and other cultural nuances for clients  

• Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships. 

• Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis 

• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients 

• Lead a high-performing team; mentor and develop junior team members 

Qualifications: 

• 8+ years of experience, preferably within an agency environment 

• Strong understanding of the overall media and social landscape, with an emphasis on digital  experience 

• Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners. 

• Passion for tracking and understanding new trends in culture  

• Deep expertise in managing influencer programs 

• Strong knowledge of social platforms, including paid amplification and campaign optimization 

• Strong understanding of marketing funnel analytics & KPIs 

• Familiarity with a broad set of social, media and influencer analytics tools 

• Detail-oriented, multi-tasker with excellent time-management skills 

• Strong written, verbal communication, negotiation and presentation skills 

• Experience leading a team is an asset 

Is this you? 

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. 

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.  

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. 

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) 

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. 

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick. 

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch. 

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms. 

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times. 

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

 

Associate, Influence 

We’re currently seeking an Associate, Influence to join our Integrated Media team in Los Angeles. We are looking for an integrated-minded person who has skills in social media influencer relations, content creation, strategic planning and integrated marketing campaigns. This individual’s pulse is on digital conversation and how that moves across channels. You have a keen eye for the intersection of conversation and creator. We are looking for a multi-hyphenate who elevates our team’s thought process, attention to detail and currency in the zeitgeist.  

If you can spot what’s a trend before it happens, meet/exceed deadlines and want to take the group assignment out the chat & apply it to real brands, we want to talk to you. This person will assist in campaign, talent, event management and nourishing client relationships. This role will focus on a business that is across time zones and interacts with various internal specialty teams. 

What You’ll Be Doing: 

• Crafting storytelling in various mediums. A strong writing background across mediums is critical (social copy, client comms, outreach note, etc). 

• Development and execution of influencer recommendations. 

• Serving as the day-to-day team support during program execution. 

• Input on influencer relations marketing campaigns and tactics. Managing authentication and campaign set up utilizing influencer management tools.  

• Maintain strong talent agency and one-on-one influencer relationships. Curate compelling influencer pitches tailored to the account and brief ask. 

• Development and management of timelines and weekly action plans to ensure all deadlines on client programs are met. 

• Breaking down and manage detailed tasks with the Influencer and Account team associated with planning and implementing special public relations events and new product launches. 
• Proactively monitor social media and influencer space for unique brand opportunities while also developing sense of competitor set and cultural conversations. 
• Management of Influence team’s workflows and checklists (ways we manage programs). 

• Coordinate with social platform and paid media team to ensure platform and paid strategic thinking. 

• Collaboration with analytics team to ensure all data and metrics are collected appropriately to effectively measure results and develop campaign recaps. 

• Interact with senior management and input into tactics and strategies. 

• Partner with Corporate Communications team to assess risks and reputation. 

Qualifications: 

• Four-year degree or equivalent work experience in communications, journalism, marketing, or a similar field required 

• 0-1 years of related professional experience 

• Excellent communication/presentation skills; verbal and written 

• Strong attention to detail and project management skills 

• Proficient in Microsoft Office suite. 

• Benefit if proficient or use of social media listening, influencer management tools or creative editing software (Talkwalker, Tagger, Captiv8, CreatorIQ or AdobeSuite). 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

[California/Washington] Salary range: $52,000 – $55,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-LC1