Account Director, Media Relations

Toronto, Ontario, Canada

Published

01/04/2024

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DIRECTOR – INTEGRATED MEDIA STRATEGY

 

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!

 

If you’re a strategic communicator with an earned-first integrated-marketing mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running), a certified Great Place to Work (five years running) and boasts the most exciting client list of any agency in the country.

 

POSITION PROFILE

 

We are currently seeking a Director to join our Integrated Media team in Toronto.

 

We’re looking for a self-starter who can help us tell compelling stories for our clients. The position requires a seasoned public relations practitioner with a deep understanding of the earned media landscape, influencer marketing and social platforms, and knows how to shape stories built to travel across the media and digital communities where our clients’ audiences engage.

 

You love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 7-10 years of experience, you’ll play a lead role on integrated account teams to create strategies across earned, owned and paid platforms that transform stories into trending topics. Familiarity with both traditional media as well as digital and social platforms is key.

Responsibilities

  • Develop a deep understanding of our client’s business and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of integrated multiplatform campaigns that drive meaningful business results
  • Weave earned media, influencer, social and paid tactics together into integrated plans that tell our clients’ stories and exceed their expectations
  • Oversee campaign execution, rolling up your sleeves and stepping in where required, and taking accountability for program success
  • Provide expert counsel to clients and colleagues on media/influencer/digital trends, issues and best practices – act as a thought leader and trusted partner who shares knowledge and expertise
  • Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
  • Lead a high-performing team; mentor and develop junior team members
  • Play a collaborative role in staffing and resourcing to balance team workloads and ensure optimal account service

 

REQUIREMENTS

  • 7-10 years of experience, preferably within an agency environment
  • Expert understanding of the overall media, social media and cultural landscapes
  • Proven ability to garner earned-first coverage and conversation on behalf of brands
  • Established media relationships and illustrative examples of past success
  • Deep expertise in building and managing media relations and influencer strategies
  • Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients
  • Proven experience in developing and nurturing strong client relationships
  • A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
  • Proven experience building teams, managing and mentoring team members and working collaboratively in a cross-functional setting 
  • Ability to work effectively with integrated agency teams

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • RRSP (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
  • MyDays – Flexible time off
  • Short-Term Disability
  • Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Montreal, Quebec, Canada

DIRECTEUR·TRICE, EXPÉRIENCE CLIENT - Account Director, Client Experience - Consumer

DIRECTEUR·TRICE, EXPÉRIENCE CLIENT

L’équipe de Weber Shandwick est actuellement à la recherche d’un·e directeur·trice pour se joindre à notre équipe dédiée à l’expérience client à Montréal. Nous constituons une équipe passionnée et diversifiée qui assure la protection et la promotion de certaines des marques les plus emblématiques et les plus appréciées au Canada — tout en nous amusant!

Ce que cela signifie : le ou la futur·e directeur·trice doit posséder une expérience approfondie des relations publiques et du domaine des biens de consommation, afin d’accompagner certains de nos plus gros clients, de bâtir de solides relations avec la clientèle et de générer des résultats. Le ou la directeur·trice travaillera avec des équipes interfonctionnelles à l’élaboration et à la supervision du déploiement de stratégies sur tous les types de plateformes médiatiques, y compris le développement de campagnes, la création de contenu et l’évaluation du rendement.

PRINCIPALES RESPONSABILITÉS

  • Assumer la gestion de programmes, de budgets, de calendriers et de plans pour de multiples clients
  • Contribuer à l’élaboration de plans à long terme et de recommandations de programmes pour les clients en établissant des budgets et en créant des présentations
  • Diriger le développement de plans tactiques à partir de stratégies; veiller à ce que les livrables de l’équipe soient conformes aux stratégies
  • Soutenir le client de manière proactive et dépasser ses attentes en lui suggérant des améliorations, en tirant parti des connaissances et de l’expérience propres au secteur d’activité
  • Gérer les ressources et les effectifs de l’équipe afin de mener à bien les mandats
  • Prévoir les situations et offrir des solutions de manière proactive aux principaux membres de l’équipe de direction pour les questions d’exécution propres aux programmes assignés
  • Mettre en place et gérer des calendriers ainsi que des plans d’action hebdomadaires pour veiller à ce que tous les délais des programmes des clients soient respectés
  • Servir de personne-ressource principale pour de nombreuses marques
  • Bâtir et préserver des relations productives avec de multiples parties prenantes des clients, des équipes interorganisations et un éventail varié de collègues de l’agence
  • Représenter clairement la vision de l’agence dans les textes, dans les présentations formelles et dans le cadre de rencontres et d’ateliers informels avec les clients
  • Maintenir la rentabilité des engagements
  • Motiver l’équipe grâce à une attitude positive et orientée vers la recherche de solutions

 Compétences :

  • De 7 à 8 ans d’expérience en relations publiques, idéalement au sein d’une agence
  • Forte compréhension de l’ensemble des médias et du paysage des médias sociaux
  • Capacité de penser de manière à la fois créative et stratégique
  • Expérience vérifiable en service à la clientèle

 

DIRECTOR, CLIENT EXPERIENCE (CX)

The Weber Shandwick team is currently seeking a Director to join our Client Experience (CX) team in Montréal. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

What does this mean? The Director, CX candidate must have in-depth consumer PR experience to help lead some of our biggest accounts, build strong client relationships and drive results. They will be responsible for working with cross-functional teams in the development and executional oversight of strategic earned media and digital initiatives including campaign development, content creation and measurement.

PRIMARY RESPONSIBILITIES

  • Own responsibilities for executional leadership of multiple client programs, budgets, timelines and plans
  • Assist in the development of long-term client plans and program recommendations, elaborating budgets and creating presentations
  • Drive development of tactical plans, translating strategies into tactics; ensure team deliverables align with strategies
  • Proactively support and suggest improvements to exceed client expectations by leveraging industry knowledge and experience
  • Manage ongoing team resourcing/staffing to ensure successful delivery of work product
  • Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
  • Develop and manage timelines and weekly actions plans to ensure all deadlines on client programs are met
  • Serve as the day-to-day client contact for multiple brands
  • Build and own productive relationships with multiple client stakeholders, interagency teams, and a diverse array of agency colleagues
  • Represent agency points of view clearly in writing, formal presentations, and informal client meetings and workshops
  • Maintain profitability of engagements
  • Motivate the team by adopting a positive, solutions-focused attitude

 Qualifications:

  • 7-8 years of public relations experience, ideally in an agency environment
  • Strong understanding of the overall media and social media landscapes
  • Capacity to think both creatively and strategically
  • Proven track record in client service

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • RRSP (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
  • MyDays – Flexible time off
  • Short-Term Disability
  • Paid Parental Leave Policy

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Toronto, Ontario, Canada

Senior Manager, Influence - Consumer

SENIOR MANAGER – INFLUENCER STRATEGY 

Weber Shandwick is currently seeking a Senior Manager, Influencer Strategy to join our Integrated Media team in Toronto. Our team is passionate, diverse, and dedicated to protecting and promoting some of Canada’s most iconic and beloved brands. We also know how to have fun while doing it! 

In this role, you will be responsible for bringing our clients’ stories to life through working with content creators and influential voices. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. 

The ideal candidate has a true passion and understanding of online pop culture and is part of the community. This job is the intersection of creative, strategy, marketing, technology, content creation and production. You must influence creative ideations: from the ideas presented to the influencers selected, to the content created, all the way down to the language used in post copy. A solid understanding of the influencer landscape is required, along with a proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. 

With 4-7 years of experience, you will work alongside an integrated team to drive earned coverage and activate influencer and social programs that yield meaningful and measurable results for some of the biggest brands in Canada. 

If you have a passion for influencer and social marketing and are looking to take your career to the next level, this is an incredible opportunity to join a forward-thinking, award-winning, and globally leading integrated communications agency. Weber Shandwick Canada has been recognized as PRovoke Media’s Canadian Agency of the Year and IABC Canadian Large Agency of the Year for five consecutive years, and we boast the most exciting client list of any agency in the country.  

Responsibilities: 

  • Help develop and execute innovative and award-winning integrated influencer campaigns for major Canadian and global brands 
  • Craft influencer strategies and oversee end-to-end execution of campaigns, including briefing, content creation, measurement and reporting 
  • Research, vet, contract, and manage relationships with influencer talent 
  • Understand and apply best-in-class social media practices, leveraging platform capabilities 
  • Play a supporting role in the agency’s Influencer center of excellence, developing and managing key relationships with talent agencies and content creators, and implementing best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis 
  • Manage and build relationships with influencers and third-party agents 
  • Stay informed about current news cycles and social/cultural trends to identify agile influencer opportunities 
  • Provide expert counsel to clients and colleagues on social/digital/influencer best practices 
  • Assist in the development and coaching of junior team members 

Key Qualifications: 

  • Approximately 4-7 years of experience in influencer marketing, social media strategy, and/or digital content, with a strong emphasis on working with influencers 
  • Strong understanding of the overall social media landscape, with a focus on digital experience 
  • Established influencer and agency relationships, with illustrative examples of past success 
  • Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies, or other institutions 
  • Familiarity with a broad set of social and influencer analytics tools 
  • Ability to work effectively with integrated agency teams 
  • Self-motivated, well-organized, and resilient to ever-changing timelines, requests, and deliverables 
  • Strong analytical and strategic mindset 
  • Excellent written, verbal communication, presentation, collaboration, and problem-solving skills 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • RRSP (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
  • MyDays – Flexible time off
  • Short-Term Disability
  • Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

 

 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Toronto, Ontario, Canada

Administrative Assistant

Weber Shandwick is looking for an Administrative Assistant to support a senior leadership team.

You will possess strong organizational skills and familiarity with a fast-paced, deadline-oriented environment. Due to the nature of the work, you must have meticulous attention to detail and be able and eager to juggle multiple responsibilities. You will be tasked with supporting key administrative activities including but not limited to managing calendars, expenses, coordinating travel, and working in close partnership with the executives to track new business efforts and opportunities.

Responsibilities include but are not limited to:

  • Calendar management
  • Expense reporting
  • Meeting support and logistics event planning
  • Presentation design
  • General administrative and telephone support
  • Coordinating with Finance and HR and management of contacts
  • Other special projects as assigned
  • Scheduling and coordinating travel arrangements

Qualifications

  • 1-2 years of experience supporting C-Suite executives.
  • Must be technically savvy– Proficient in MS Office Suite 
  • Smart, self-starter, resourceful and ready to jump in
  • Additional Qualifications:
    • Client service experience a plus
    • Extreme attention to detail, ability to multi-task and juggle priorities
    • Articulate, professional phone presence with a positive attitude and excellent communication skills
    • Thrive in a fast paced environment and be solution-oriented

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical
  • Dental
  • Vision
  • RRSP (with employer match)
  • Tuition Reimbursement
  • Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
  • MyDays – Flexible time off
  • Short-Term Disability
  • Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-EG1

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.