Account Director, Influencer Strategy

Manager, Earned Media (Tech) 

Job Summary

Weber Shandwick is looking for a Manager, Media Relations to join our growing Technology practice and support several major clients in the AI sector. 

 

We are seeking a Manager who has a strong interest in media-related work with a foundation of media relations skills pitching tech (with a focus on enterprise/commercial, AI and cybersecurity), top-tier, consumer and vertical press. The ideal candidate is someone who has some previous project and team management experience, strong writer, loves the thrill of the pitch, can help manage the clients and teams, brings existing media relationships, keeps a close pulse on both the evolving media landscape and tech industry developments, and is constantly seeking opportunities to leverage cultural engagement.

 

Responsibilities

What You Will Be Doing

• Provide day-to-day leadership and client engagement
• Oversee other team member’s media work, to foster excellence and success
• Support and assist team members with client-related projects
• Source earned media results on behalf of the client – this includes identifying appropriate contacts, writing pitches, drafting media lists, making follow up calls, etc.
• Develop a strong understanding of the client’s business and target audience
• Stay current on new and existing media coverage
• Assist with ongoing reporting, research and monitoring projects for the client
• Monitor media outlets to understand industry issues that directly and indirectly affect the client
• Analyze and distill meaningful insights from media coverage
• Support creative ideation on a consistent basis and provide thoughtful recommendations
• Assist with drafting and managing media projects
• Partner with leads to write and develop strategic media strategies

Competencies:

• Excellent oral and written communication
• Strong research skills stemming from a media focused curiosity
• Ability to build trust and rapport with the client and team across all levels
• Demonstrate a proactive and forward thinking mindset
• Integrated skill set that combines media relations, content creation and digital expertise
• Excellent collaboration and team building skills
• Strong organizational skills with ability to manage multiple jobs in a day
• Intuitive thinker who asks probing questions and anticipates and addresses needs
• Sound business and professional ethics

Qualifications

• Years Experience: 4-6 years of experience in similar industry
• Education: BA or BS degree in Communications or a related discipline
• Job Type: Permanent, Full-Time

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California Salary range: $78,000 – $88,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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SENIOR MANAGER, PUBLIC AFFAIRS 

Weber Shandwick is seeking a curious, creative, and media-savvy Senior Manager to join our Public Affairs team in Washington, D.C., as part of Weber Advisory—a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and business value. This role will focus on executing communications and public affairs strategies for corporate, public sector, and non-profit clients at the intersection of business, politics, policy, and media.

The ideal candidate is a public affairs professional with a passion for policy, advocacy, and communications. They bring a strong understanding of how Washington, D.C. operates, a proven track record of delivering effective public affairs campaigns, and experience thriving on high-performing teams in a fast-paced environment. This position will be based in our D.C. office on a hybrid schedule.

PRIMARY RESPONSIBILITIES 

• Support day-to-day execution of public affairs and communications strategy.  

• Develop and execute bespoke public affairs plans to meet clients’ policy, legislative, regulatory or reputational needs in a rapidly evolving environment. 

• Craft messaging, content, and advocacy materials that align with client objectives. 

• Research, analyze, and provide timely recommendations on a variety of legislative, regulatory, and political developments – and media trends – that impact clients. 

• Own key pieces of client projects requiring research, writing, analysis, and creative thinking. 

• Collaborate with cross-functional teams, serving as an integral part of ensuring we deliver our best work and exceed client expectations. 

• Integrate media strategy, paid and social media tactics, and stakeholder engagement to influence policy and legislative outcomes. 

• Support new business proposal development to expand the agency’s client base. 

DESIRED SKILLS & EXPERIENCE 

What We’re Looking For 

• 5-8 years of professional experience in public affairs or communications agencies, Capitol Hill, Executive Branch agencies, political campaigns, media, advocacy, or similar organizations. 

• Strong written and verbal communications, research, and critical thinking skills. 

• Proven track record of working on complex client accounts (or related issues) and delivering successful advocacy and media campaigns. 

• Fluency in social media and a strong understanding of the new media landscape. 

• A curiosity for and/or experience in AI tools for research, writing, and brainstorming ideas. 

• A voracious consumer of news, closely following national politics, public policy, and political culture. 

• Understanding of federal policymaking, political dynamics, and regulatory processes, as well as what breaks through the media landscape. 

• Ability to support and mobilize fast-paced, highly collaborative, multi-disciplinary teams. 

• A fast learner who can quickly get up to speed on any public affairs topic. 

• Resilient mindset, deep curiosity, and a healthy sense of humor. 

• Bachelor’s Degree. 

Additional Qualifications 

• A network of contacts and relationships across media, Hill staff, think tanks, and/or other DC stakeholders. 

• Experience working with new media – influencers, bloggers, Substack writers. 

• Experience working with clients and policy issues across multiple sectors and industries. 

SUBMISSION 

• CV 

• Cover letter optional 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $81,000.00 – $98,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Associate, Influencer

PRIMARY RESPONSIBILITIE

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
• Manage influencer outreach, negotiations, contracting, and onboarding processes
• Support content production, asset management, and timeline tracking across influencer programs
• Coordinate approvals across client, legal, and integrated agency teams
• Collaborate with paid social team to optimize influencer content for amplification
• Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
• Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
• Help manage reporting, performance tracking, and learnings for ongoing optimization
• Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

QUALIFICTIONS

• 3 years’ experience working in influencer marketing, preferably at an agency or in-house at a brand
• Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
• Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
• Comfortable supporting influencer contracting and negotiations
• Sharp project management skills — you’re highly organized, detail-oriented, and deadline-driven
• Culturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversations
• Self-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the table
• Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
• Team player who thrives in a collaborative, integrated environment

Is this you? 

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. 

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.  

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. 

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) 

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. 

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick. 

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch. 

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms. 

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times. 

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. 

Salary range: $59,000-65,00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1