Account Director - Client Experience [Digital]
New Delhi, Delhi, India
Published
10/09/2024
What will you do?
Provide Digital Counsel: Regularly offer expert digital advice to clients and colleagues, ensuring strategies are aligned with current industry trends and best practices.
Strategy Development and Implementation: Develop and design comprehensive strategies for interactive campaigns that clearly define the role of various digital channels in achieving business objectives. Implement these strategies to drive client success.
Creative Best Practices: Serve as the internal expert and advocate for the latest creative best practices on priority social platforms. Stay updated on platform changes and trends and advise clients and internal teams as needed.
Team Management: Lead, manage, and mentor team members, providing guidance and support to foster their professional development and ensure the delivery of high-quality work.
You will be a good fit if…
- You possess 8-10 years of experience within the digital marketing industry, with proficiency in social media and community management.
- You can manage a team and senior stakeholders.
- You can work on social media strategy across brands and businesses – B2B and B2C.
- You are proficient in scoping, finance, and business management.
- You can translate client needs into project plans.
- You understand analytical tools and have campaign-oriented thinking.
- You know about social media spends and how to manage them effectively.
Good to have skills:
- Campaign management experience.
- Experience with large social media spends.
- Production experience.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
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Senior Manager, Client Experience Digital
Senior Manager – B2B Strategy, Digital
Weber Shandwick – Baltimore
The Baltimore office of Weber Shandwick is seeking an enthusiastic, driven digital strategist to join our high-energy, high-performance team.
The ideal candidate should have a passion for digital innovation and telling brand stories across digital platforms. To be successful in this role, this individual has a solid digital marketing or background that includes ideating digital content, analyzing results and developing digital-specific project plans. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build digital strategies to constructing efficient editorial calendars and concepting social posts.
If that is you, let’s talk!
What we’re looking for:
- Experience in integrated digital marketing strategy and execution
- Ability to build fully-integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands
- Understanding of performance marketing tactics focused on results
- Background in demand gen, lead gen and social media marketing
- Experience in conducting research of various types such as; market landscape, persona, competitor and content research
- Experience in development of project plans, calendars, and workflow processes
- Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
- Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
- Strong understanding of digital analytics, measurement and performance-driven insights
- Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.)
- Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice
The Essentials:
- Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity is a must.
- Communication: Speak, write and edit succinctly and compellingly.
- Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
- Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
- Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently.
- Passion: Determined to deliver high-quality work, to build close client relationships, to execute effectively, and to be motivated by the work.
- Technical: Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Media databases and social tracking tools are a bonus.
- Detail-Oriented: Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
- Spark: Understand what sets you apart.
- Growth: Recognizing where you can grow and be open to learning opportunities.
Additional Responsibilities:
- Be the lead strategist for digital clients
- Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success
- Provide client counsel while serving as a strategic driver for client meetings and presentations
- Expand the digital deliverables and offerings for our team
- Assist in the development and implementation of paid, owned and earned programs
- Efficiently manage client and team resources and deliverables around major campaigns and projects
- Write content briefs and develop project timelines
- Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns
- Have excellent organization and time management skills
- Have very strong written and verbal communications skills
- Be able and eager to quickly learn new systems, tools, approaches and platforms
- Effectively manage client and team expectations around timelines, work, and deliverables
Basic Qualifications:
- 6-8 years of experience within the digital communications and marketing industry with a strong understanding of integrated strategies
- 2+ years management experience leading small groups and projects
- Bachelor’s Degree
- Strong experience with both large-scale and start-up business environments preferred
About Us:
Weber Shandwick is a leading global communications and engagement firm in 79 cities across 34 countries, with a network extending to 127 cities in 81 countries. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was named an Ad Age Best Place to Work in 2019, was included on the Ad Age Agency A-list in 2014 and 2015, and was designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in from 2015 to 2018, and The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015, 2017 and 2019. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
“We Solve” sums up how we at Weber Shandwick think, collaborate and deliver. We know that the strength of our work and the satisfaction of our clients are based on our ability to help them solve their greatest business challenges, and are directly tied to the rich thinking, intellect, imagination, commitment, passion and work ethic of our colleagues. We thrive as a business because our work is anchored in the smartest strategy, and centered on the most creative ideas.
Weber Shandwick is an equal opportunity/affirmative action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
Learn more at www.webershandwick.com
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Boston, Massachusetts, United States
Vice President, Client Experience Digital - Healthcare
Vice President, Client Experience Digital
Weber Shandwick is currently seeking a Vice President Digital, Client Experience to join our Healthcare teams in our Boston office to help lead integration across marketing functions on behalf of a major healthcare brand. This position is responsible for driving the success of the client relationship, including meeting client objectives within given budgets, and translating all these factors into strategic briefs and corresponding planning documents to ensure client satisfaction.
The Vice President Digital, Client Experience is responsible for working with cross-functional teams in the development and oversight of the execution of strategic social media and digital initiatives including development of campaigns, content creation and measuring the effectiveness of our initiatives.
An ideal candidate will have deep experience in the social and digital space on notable brands and be in tune with emerging trends within digital and social media, as well as understand the broader cultural shift-taking place through digital means.
Client-facing responsibilities will include strategic program planning, managing programs and activities to meet business objectives, effectively delegating projects, providing strategic counsel to team members and allocating agency resources while managing client schedules and budgets.
We want someone who is collaborative and willing to work on teams to do bold new things. Someone who wants to solve client problems in new ways as social media paradigms and practices evolve and shift.
Responsibilities:
- Serve as a senior day-to-day client contact for a couple critical clients, responsible for building and nurturing the client relationship while supporting the management and optimization of a team to support digital and/or social efforts
- Collaborate with cross-functional teams in the development, implementation and measurement of innovative digital brand strategies that are integrated with overall client marketing objectives/goals
- Collaborate with agency partners (e.g. media, branding), as necessary, to develop and implement integrated program execution
- Develop and track against client scopes of work
- Demonstrate strong conceptual thinking with high energy and excellent “story-telling” skills demonstrated through writing creative briefs and verbal presentation
- Become educated in client’s brand, customer base, business model and marketing objectives
- Provide strong counsel to clients and colleagues on social/digital/influencer best practices
- Play a key role in patient and HCP influencer efforts, which may include identification, contract negotiation, content planning, measurement, and influencer coordination
Qualifications:
- 8-10+ years of experience with a digital advertising and/or digital PR agency, healthcare experience is preferred
- Possess a thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation.
- Work well within highly collaborative, multidisciplinary teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues, and working towards solutions to complex problems.
- Be able to communicate with client contacts across multiple levels, both at a reporting and strategic counsel level
- Have exceptional creative and business writing skill
- Lead cross-functional account teams to build content plans and campaign strategies designed to engage members of brand communities
- Strong technical proficiency in social media platforms
- Be able to analyze and synthesize data from the communities you manage, providing insights from the data to inform future recommendations and decisions
- Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Washington, District of Columbia, United States
Senior Manager, Social Strategy
Weber Shandwick – Washington, District of Columbia, United States (hybrid)
Senior Manager, Social Strategy
Have you ever been accused of being Extremely Online? Do you obsessively read about social media trends, scroll through Instagram and TikTok nonstop and have a media diet that could best be described as eclectic, diverse, maybe even chaotic? Are you curious about all things media and meme culture? Do you use LinkedIn unironically and understand the value of social as a part of a comprehensive integrated media approach? Are you passionate about researching the latest digital innovations, learning new tools, and translating findings into that ‘a ha’ moment for clients? Do you get excited about sharing data-driven insights with clients to inform future social media strategy? Are you a resourceful and proactive digital communicator that ‘gets’ marketing but approaches client challenges with an earned first mindset?
If so, we’re glad you’re here and keep reading! Weber Shandwick is currently seeking a Senior Manager, Social Strategy to join our team in Washington, DC. This motivated collaborator will bring their ✨passion✨ for all things social to our high-performance, collaborative team. As a Senior Manager you will work closely with both senior and junior staff members across several teams to provide sound digital counsel and manage day-to-day work. Prepare to manage up, manage down, and work alongside some of the smartest folks you could ever hope to call colleagues. And yes, we like to have fun while we do it. All ultimately in service of helping our clients—some of the world’s leading brands—drive their businesses forward.
This is a client-facing role so the ability to work with all types of people is really important.
Who Are We Looking For?
Hello? Is it you that we’re looking for? The ideal candidate should be a proactive team player who thrives in a fast-paced, always-changing environment. Yawn. Doesn’t that sound terrible? Really, we want someone who can dive in, enjoy the work, and wants to gets stuff done while helping to continually improve the processes while they do it. Successful candidates typically have a solid digital communications, marketing or integrated communications background and with a mix of experience across B2C, B2B, and/or Public Affairs campaigns. Read: you’ve worked with lots of different types of clients and you’re excited about a range of industries. You must have exceptional project management skills, have a TikTok worthy level of organization (did your friends envy your desk set up and note taking prowess in college?) and want to be involved in all aspects of the work we do, from helping to build social strategy to helping us execute it flawlessly.
POV: You’re our new Senior Manager, Social Strategy
On any given day, you could be working on social content strategy, liaising with a client on a paid social campaign, supporting influencer programs, researching the latest trending sounds on Instagram Reels and helping to launch a podcast. In the morning you may be the one explaining the FYP to a client, in the afternoon compiling a report on Instagram content performance, and end the day learning about generative AI directly from some of our leading subject matter experts at Weber Shandwick. Each day may be a little bit different but every day you will work hard doing something you love with some really cool clients. You will get a chance to help us win some of our next biggest clients and you will have ample opportunities for mentorship, professional development, and teaching all of your colleagues a little something yourself.
TL;DR – you LOVE social, you speak internet, are a versatile up and coming social media leader and are eager to gain more experience working at one of the largest agencies in the world in our beloved nation’s capital.
RESPONSIBILITIES
This is what you can regularly expect your work to look like.
- Lead the development and implementation of social media campaigns integrating into larger paid, owned and earned programs
- Educate clients and colleagues about emerging trends, platforms and best practices
- Implement digital engagement campaigns for top-tier government and corporate clients
- Serve as a platform strategist lead for multiple clients and internal functions
- Oversee client’s social media channels including editorial planning, content development, paid media, social listening, social media monitoring and content performance analytics and ongoing social strategy
- Inform the development of effective digital and social media creative and editorial assets to resonate with priority audiences and ensure social channels are being used in high-value ways
- Serve as a key client contact in the management of digital campaigns, providing both reliable project management and strategic counsel as needed. You know how to appropriately engage with clients and can confidently communicate with clients in both written communications, virtually via Microsoft Teams or IRL.
- Collaborate with senior internal agency staff to develop strategy and ensure client deliverables are being met
- Support new business development efforts in pitch development and presentations
REQUIRED QUALIFICATIONS
We think you will be most successful with this background but if this isn’t quite you and the role speaks to you, we encourage you to apply.
- 5-7 years in digital communications and marketing positions in roles focused on social media
- Experience supporting large clients or organizations driving innovative social media programs
- Deep expertise in social media, including content formats, available ad targeting and analytics capabilities
- Experience working closely with several types of teams such as creative, strategy, media planning and PR
- Familiarity and comfort working with senior-level stakeholders and clients
- A keen passion for tracking social media and influencer trends and leveraging them to solve client challenges across a range of industries
- Knowledge of and interest in social media listening programs and the ability to transform findings into actionable insights for clients
- Ability to manage multiple projects at various stages simultaneously
- Ability to work in a fast-paced, highly collaborative, multi-disciplinary team
- Resilient mindset, deep curiosity and a healthy sense of humor (heavy on the humor)
PREFERRED QUALIFICATIONS
If you also have any of the following professional experience we think you just might be a perfect fit.
- Prior experience working with social media influencers or content creators as a part of a brand’s social media strategy
- Prior experience with social executive visibility programs, supporting senior leaders or subject matter experts on social media
- Prior experience with social listening or social media monitoring and an understanding of how to approach a new client challenge
SKILLS
This is what you need to know and be able to do with confidence in this role.
- Familiarity with a wide range of social media platforms including but not limited to: LinkedIn, Instagram, X/Twitter, Facebook, TikTok, YouTube, etc. and the available content formats for each and an understanding of social platforms’ native analytics offerings.
- Familiarity with Google Analytics and a wide range of community management, social listening and social media management tools such as Talkwalker, Brandwatch, Sprout Social, Sprinklr, Khoros, Hootsuite or similar tools and an appetite to learn more.
- Superb research skills with the ability to conduct desk research independently and quickly learn new research tools to inform client and internal briefs (read: you can effectively search something on Google and discern reputable sources and learn new tools that can help you supplement your research)
- Top notch written skills, able to write engaging short form social content with a bonus if you have experience writing longer form content
- A strong comfort level with Microsoft Excel and Microsoft PowerPoint; You don’t have to be an expert, but you need to be comfortable creating client-ready deliverables in both
- A clear communicator and persuasive presenter both virtually and IRL
- Ability to think strategically about the development of social media programs and how to use social platforms effectively
- Demonstrated success translating client needs into workable plans/projects
- Strong organizational, time management and project management skills
- Ability and desire to quickly learn new systems and tools
- Self-motivated, entrepreneurial and endlessly curious
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Washington D.C. Salary range: $81,000 – $98,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR2
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.