Navigating the new information environment

Understanding the signal and the noise: A new challenge for corporate leaders, with Weber Shandwick

 

January 23 | 9:30am CET |  Social Innovation House, Promenade 57

 

The effectiveness of both traditional and digital media as we have known it in the last 10 to 15 years has experienced a fundamental shift. Looking at the changes in media consumption and the decline in the influence of “traditional” media platforms during this year’s U.S. presidential election is just one example of a change happening globally. In this environment, it is harder than ever for corporate leaders to separate the signal from the noise. They must find new ways to enter the “shattered glass” of modern media to both receive clear signals and communicate with core audiences.

 

The consequences of not doing so are dire: Over the past several years, corporations have misjudged political stances, overlooked employee backlash, and – accordingly – experienced a tanking of their share price and brand value. Join us in a private discussion to explore:

 

• How to transform leadership to read the new signals of the information environment and recreate the fact-finding process
• How to build a new collective understanding and trust in the modern communications environment
• Where our information ecosystem should be considered a societal concern – and what corporate leaders can do to be responsible stewards of it