Senior Vice President - Media Relations

Weber Shandwick has an exciting opportunity for a Senior Associate, Integrated Media / Media Relations to join our team. We are looking for a collaboration-minded person with a passion for successfully engaging media professionals, ability to create story-telling narratives and experience garnering culture-first, earned attention for consumer products and/or brands.

The Media Relations Senior Associate will provide U.S. communications support for business adjacencies of an OEM (Original Equipment Manufacturer). Subject matter pertains to aftermarket parts, accessories, service lane, and OEM’s fleet and commercial businesses.

Job description:

Fundamentally, we’re looking for a storyteller — someone who has the instincts and ability to tell a story and in doing so considers: what SMEs are needed? What media assets best tell the story? What third-party experts strengthen the story? What are our competitors doing in the space and how can our story differentiate itself? Why would readers / consumers care about our story? What’s in it for them? Which media and influencers should we target and why? What data could inform my strategies and storytelling?

Those skills will be the foundation for the other requirements, including:

• Impeccable AP Style writing skills
• Curiosity and a desire to learn more about the auto industry, related car culture topics, our client’s products and their competitors
• An understanding of how the storytelling – and media – landscape has evolved
• Draft and send monitoring reports
• Conduct thorough, meaningful research on OEM products and competitors
• Collaborate with clients and subject matter experts to draft press materials
• Assist with media asset development, including gathering content and ideation
• Media pitching – ability to ideate stories, curate a media list, and report out on coverage received and media reception
• Identify appropriate targets (auto media, lifestyle media, tech media, influencers and thought leaders) and curate stories that garner earned media coverage
• Ability to develop media relations action plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Persuasively engage media and earn high-profile coverage for client partners
• Help develop and manage timelines and action plans to ensure deadlines are met
• Manage detailed tasks associated with planning and implementing special public relations events
• Proactively offer insights and collaboration with media relations teammates about media observations, changes with media contacts, programs and/or formats Interact with variety of client facing teams, analytics, creative and integrated media experts, with input on media relations strategies and tactics
• Manage your time efficiently
• Contribute to internal agency activities, volunteer efforts and programs aimed to enhance and foster a dynamic and inclusive workplace where people can be their authentic selves
• Social trend monitoring and proactive ideation, to bring forward culture and social first ideas for our clients

Qualifications:

• 2-4 years of communications experience, preferably in a dedicated media relations environment
• Strong media relations skills and relationships with national, regional and local levels and across platforms
• Previous consumer goods/brands and related industries experience
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Open to giving and receiving constructive and respectful feedback in a timely manner
• Desire to continuously learn new skills and knowledge, and willingness to share skills and knowledge with fellow team members, as well as client partners
• Bachelor’s degree, preferably in communication, journalism, or a related field, though specific academic study is not required in lieu of work experience.

Detroit Salary range: $58,700 – $62,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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ASSOCIÉ(E) PRINCIPAL(E) – RELATIONS AVEC LES MÉDIAS

Weber Shandwick est présentement à la recherche d’un ou d’une associé(e) principal(e) pour rejoindre son équipe de médias intégrés (à Montréal). Nous formons une équipe passionnée et diversifiée qui œuvre à la protection et à la promotion de certaines des marques les plus emblématiques et les plus appréciées du Canada – tout en nous amusant!

 

Nous sommes à la recherche d’une personne apte à travailler en équipe pour nous aider à raconter des histoires convaincantes pour nos clients et nos clientes, grâce à des stratégies médiatiques innovantes et intégrées, qu’elles soient acquises, détenues ou payées.

 

Si la création d’argumentaires de vente vous stimule, que vous aimez tisser des relations avec les médias et les influenceurs et influenceuses, que la culture vous passionne et que vous vous immergez constamment dans les tendances des médias sociaux et de la technologie afin d’avoir une influence sur les marques, alors parlons-en!

 

Riche de deux à trois ans d’expérience, vous nous aiderez à créer des campagnes qui suscitent une couverture médiatique gagnante et à mettre en œuvre des programmes sociaux et d’influence qui génèrent des résultats notables et mesurables.

Si vous êtes passionné(e) par les relations publiques, voici l’occasion de faire évoluer votre carrière au sein d’une agence de communications intégrées avant-gardiste, primée et reconnue à l’échelle mondiale. Weber Shandwick Canada est la Grande agence canadienne de l’année de l’IABC (pour la 6^e année consécutive) et possède la liste de clients et clientes la plus impressionnante de toutes les agences du pays.

Vos responsabilités comprendront, sans toutefois s’y limiter :

• Contribuer à l’élaboration et à la réalisation de campagnes de relations publiques intégrées, innovantes et primées pour de grandes marques canadiennes et internationales
• Travailler avec l’équipe des médias intégrés et les responsables des clients pour soutenir le développement et la mise en œuvre de stratégies et de propositions pour les médias sociaux et les influenceurs et influenceuses
• Déterminer et établir des relations avec les médias, les influenceurs et influenceuses ainsi que les créateurs et créatrices de contenu afin de donner vie aux histoires de notre clientèle en faisant appel à des voix crédibles et dignes de confiance
• Identifier de nouveaux débouchés et de nouvelles plateformes, ainsi que des moyens créatifs de propulser une communication narrative de premier plan pour le compte de notre clientèle
• Surveiller les médias, comprendre les enjeux sectoriels qui touchent directement ou indirectement notre clientèle, puis analyser et dégager des informations pertinentes à partir de la couverture médiatique et des conversations sociales
• Suivre les dossiers et contribuer à l’élaboration de messages stratégiques face aux risques potentiels d’atteinte à la réputation de notre clientèle
• Élaborer et faire le suivi des IRC appropriés pour mesurer le succès des campagnes et le retour sur investissement pour notre clientèle
• Participer à des initiatives, des séminaires et des réunions au sein de l’agence afin de favoriser l’apprentissage et le perfectionnement professionnel

 

Vos compétences clés :

• Environ deux à trois ans d’expérience, idéalement au sein d’une agence, en communication ou en marketing
• Connaissance du monde numérique jumelée à une bonne compréhension de l’ensemble des médias et du paysage des médias sociaux
• Capacité avérée à obtenir une couverture médiatique et à générer des conversations pour le compte de marques, d’organisations, d’entreprises ou d’autres institutions
• Bonne connaissance des bases de données des médias et des influenceurs et influenceuses, ainsi que des outils et des ressources des journalistes
• Méthode de travail bien organisée, volontaire et capable de s’adapter à des délais, des demandes et des résultats en constante évolution
• Solides compétences en matière de communication écrite et orale, de présentation, de collaboration et de résolution de problèmes
• Diplôme en communication ou dans une discipline connexe
• Expérience de travail dans le cadre de programmes nationaux et de programmes destinés au marché québécois
• Le ou la candidat(e) idéal(e) doit être bilingue pour assurer un soutien à la clientèle nationale qui travaille à la fois dans les marchés francophone et anglophone

 

 

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SENIOR ASSOCIATE — MEDIA RELATIONS

Weber Shandwick is currently seeking a Senior Associate to join our Integrated Media team (in Montreal). We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

 

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.

 

If you love the thrill of the pitch, building relationships with media and influencers and are culture-obsessed who is constantly immersing yourself in social media and technology trends to drive impact for brands, let’s talk!

 

With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is IABC Canadian Large Agency of the Year (six years running), and boasts the most exciting client list of any agency in the country.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
• Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals
• Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly/indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for potential client reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

 

Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• A degree in communications or a related discipline
• Has experience working on National as well as Quebec-specific programming
• Ideal candidate must be bilingual to support on National clients who execute in both French and English markets

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1

Job Summary

Weber Shandwick is looking for a Senior Manager, Earned Media, Technology to join our passionate, fun, and driven team focused on supporting enterprise tech clients.

We are seeking a Senior Manager who has a strong background and interest in earned media-related work with a foundation of skills pitching and securing top-tier, tech and vertical press, including broadcast and podcasts. The ideal candidate is someone who has previous project and team management experience, loves the thrill of the pitch, and can take a leadership role managing clients and teams—bringing existing technology and business media relationships.

This candidate also ideally has specific experience with B2B tech storytelling—experience in cloud and AI-driven narratives a plus—with an understanding of the media landscape, how tech reporters work, and what it takes to get mindshare in this busy space. 

Responsibilities

What You Will Be Doing

• Provide day-to-day leadership and client engagement
• Oversee other team member’s media work, to foster excellence and success
• Source and place earned media results on behalf of the client – this includes identifying appropriate contacts, writing pitches, drafting media lists, making follow up calls, etc.
• Develop a strong understanding of the client’s business and target audience
• Stay current on new and existing media coverage, as well as reporter moves and how to leverage for relationship building
• Assist with ongoing reporting, research and monitoring projects for the client
• Monitor media outlets to understand industry issues that directly and indirectly affect the client
• Support creative ideation on a consistent basis and provide thoughtful, proactive recommendations for storytelling initiatives
• Owning, drafting and managing media projects
• Participate in new business pitches

Competencies:

• Excellent oral and written communication
• Familiar with writing owned content and earned byline content
• Strong research skills stemming from a media focused curiosity
• Ability to build trust and rapport with the client and team across all levels
• Demonstrate a proactive and forward thinking mindset
• Integrated skill set that combines media relations, content creation and digital expertise
• Excellent collaboration and team building skills
• Strong organizational skills with ability to manage multiple jobs in a day
• Intuitive thinker who asks probing questions and anticipates and addresses needs
• Sound business and professional ethics

Qualifications

• Years Experience: 5-7 years of experience in similar industry
• Job Type: Permanent, Full-Time

About Us

Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $85,000 – $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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