ASSOCIÉ(E) PRINCIPAL(E) – RELATIONS AVEC LES MÉDIAS (Senior Associate, Media Relations - Consumer)
Montreal, Quebec, Canada
Published
12/23/2024
ASSOCIÉ(E) PRINCIPAL(E) – RELATIONS AVEC LES MÉDIAS
Weber Shandwick est présentement à la recherche d’un ou d’une associé(e) principal(e) pour rejoindre son équipe de médias intégrés (à Montréal). Nous formons une équipe passionnée et diversifiée qui œuvre à la protection et à la promotion de certaines des marques les plus emblématiques et les plus appréciées du Canada – tout en nous amusant!
Nous sommes à la recherche d’une personne apte à travailler en équipe pour nous aider à raconter des histoires convaincantes pour nos clients et nos clientes, grâce à des stratégies médiatiques innovantes et intégrées, qu’elles soient acquises, détenues ou payées.
Si la création d’argumentaires de vente vous stimule, que vous aimez tisser des relations avec les médias et les influenceurs et influenceuses, que la culture vous passionne et que vous vous immergez constamment dans les tendances des médias sociaux et de la technologie afin d’avoir une influence sur les marques, alors parlons-en!
Riche de deux à trois ans d’expérience, vous nous aiderez à créer des campagnes qui suscitent une couverture médiatique gagnante et à mettre en œuvre des programmes sociaux et d’influence qui génèrent des résultats notables et mesurables.
Si vous êtes passionné(e) par les relations publiques, voici l’occasion de faire évoluer votre carrière au sein d’une agence de communications intégrées avant-gardiste, primée et reconnue à l’échelle mondiale. Weber Shandwick Canada est la Grande agence canadienne de l’année de l’IABC (pour la 6e année consécutive) et possède la liste de clients et clientes la plus impressionnante de toutes les agences du pays.
Vos responsabilités comprendront, sans toutefois s’y limiter :
- Contribuer à l’élaboration et à la réalisation de campagnes de relations publiques intégrées, innovantes et primées pour de grandes marques canadiennes et internationales
- Travailler avec l’équipe des médias intégrés et les responsables des clients pour soutenir le développement et la mise en œuvre de stratégies et de propositions pour les médias sociaux et les influenceurs et influenceuses
- Déterminer et établir des relations avec les médias, les influenceurs et influenceuses ainsi que les créateurs et créatrices de contenu afin de donner vie aux histoires de notre clientèle en faisant appel à des voix crédibles et dignes de confiance
- Identifier de nouveaux débouchés et de nouvelles plateformes, ainsi que des moyens créatifs de propulser une communication narrative de premier plan pour le compte de notre clientèle
- Surveiller les médias, comprendre les enjeux sectoriels qui touchent directement ou indirectement notre clientèle, puis analyser et dégager des informations pertinentes à partir de la couverture médiatique et des conversations sociales
- Suivre les dossiers et contribuer à l’élaboration de messages stratégiques face aux risques potentiels d’atteinte à la réputation de notre clientèle
- Élaborer et faire le suivi des IRC appropriés pour mesurer le succès des campagnes et le retour sur investissement pour notre clientèle
- Participer à des initiatives, des séminaires et des réunions au sein de l’agence afin de favoriser l’apprentissage et le perfectionnement professionnel
Vos compétences clés :
- Environ deux à trois ans d’expérience, idéalement au sein d’une agence, en communication ou en marketing
- Connaissance du monde numérique jumelée à une bonne compréhension de l’ensemble des médias et du paysage des médias sociaux
- Capacité avérée à obtenir une couverture médiatique et à générer des conversations pour le compte de marques, d’organisations, d’entreprises ou d’autres institutions
- Bonne connaissance des bases de données des médias et des influenceurs et influenceuses, ainsi que des outils et des ressources des journalistes
- Méthode de travail bien organisée, volontaire et capable de s’adapter à des délais, des demandes et des résultats en constante évolution
- Solides compétences en matière de communication écrite et orale, de présentation, de collaboration et de résolution de problèmes
- Diplôme en communication ou dans une discipline connexe
- Expérience de travail dans le cadre de programmes nationaux et de programmes destinés au marché québécois
- Le ou la candidat(e) idéal(e) doit être bilingue pour assurer un soutien à la clientèle nationale qui travaille à la fois dans les marchés francophone et anglophone
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SENIOR ASSOCIATE — MEDIA RELATIONS
Weber Shandwick is currently seeking a Senior Associate to join our Integrated Media team (in Montreal). We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!
We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies.
If you love the thrill of the pitch, building relationships with media and influencers and are culture-obsessed who is constantly immersing yourself in social media and technology trends to drive impact for brands, let’s talk!
With 2-3 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.
If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is IABC Canadian Large Agency of the Year (six years running), and boasts the most exciting client list of any agency in the country.
Responsibilities include but not limited to:
- Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
- Work with the Integrated Media team and client leads to support the development and execution of social media and influencer strategies and proposals
- Identify and build relationships with media, influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
- Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
- Monitor media outlets, understand industry issues that directly/indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
- Monitor issues and help develop strategic messaging for potential client reputational risks
- Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
- Participation in office-wide initiatives, seminars and meetings to further professional learning and development
Key Qualifications:
- Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment
- Digitally savvy, with a good understanding of the overall media and social media landscape
- Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
- Familiarity with media and/or influencer databases, journalist-led tools and resources
- A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
- Strong written, verbal communication, presentation, collaboration and problem-solving skills
- A degree in communications or a related discipline
- Has experience working on National as well as Quebec-specific programming
- Ideal candidate must be bilingual to support on National clients who execute in both French and English markets
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- RRSP (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
- MyDays – Flexible time off
- Short-Term Disability
- Paid Parental Leave Policy
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Senior Manager, Earned Media
Job Summary
Weber Shandwick is looking for a Senior Manager, Earned Media, Technology to join our passionate, fun, and driven team focused on supporting enterprise tech clients.
We are seeking a Senior Manager who has a strong background and interest in earned media-related work with a foundation of skills pitching and securing top-tier, tech and vertical press, including broadcast and podcasts. The ideal candidate is someone who has previous project and team management experience, loves the thrill of the pitch, and can take a leadership role managing clients and teams—bringing existing technology and business media relationships.
This candidate also ideally has specific experience with B2B tech storytelling—experience in cloud and AI-driven narratives a plus—with an understanding of the media landscape, how tech reporters work, and what it takes to get mindshare in this busy space.
Responsibilities
What You Will Be Doing
- Provide day-to-day leadership and client engagement
- Oversee other team member’s media work, to foster excellence and success
- Source and place earned media results on behalf of the client – this includes identifying appropriate contacts, writing pitches, drafting media lists, making follow up calls, etc.
- Develop a strong understanding of the client’s business and target audience
- Stay current on new and existing media coverage, as well as reporter moves and how to leverage for relationship building
- Assist with ongoing reporting, research and monitoring projects for the client
- Monitor media outlets to understand industry issues that directly and indirectly affect the client
- Support creative ideation on a consistent basis and provide thoughtful, proactive recommendations for storytelling initiatives
- Owning, drafting and managing media projects
- Participate in new business pitches
Competencies:
- Excellent oral and written communication
- Familiar with writing owned content and earned byline content
- Strong research skills stemming from a media focused curiosity
- Ability to build trust and rapport with the client and team across all levels
- Demonstrate a proactive and forward thinking mindset
- Integrated skill set that combines media relations, content creation and digital expertise
- Excellent collaboration and team building skills
- Strong organizational skills with ability to manage multiple jobs in a day
- Intuitive thinker who asks probing questions and anticipates and addresses needs
- Sound business and professional ethics
Qualifications
- Years Experience: 5-7 years of experience in similar industry
- Job Type: Permanent, Full-Time
About Us
Weber Shandwick is a leading global communications and engagement firm in 78 cities with a network extending to 129 cities around the world. The firm’s diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick was the only public relations agency included on the Advertising Age Agency A-list in 2014 and 2015 and the only PR firm designated an A-List Agency Standout in 2017 and 2018. Weber Shandwick was honored as PRWeek’s Global Agency of the Year in 2015, 2016 and 2017, The Holmes Report’s Global Agency of the Year in 2010, 2012, 2014, 2015 and 2017, and The Holmes Report’s Global Digital Agency of the Year in 2016. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, employee engagement, social impact, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $85,000 – $100,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JP1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
New York, New York, United States
Senior Associate, Media Relations
Senior Associate, Media Relations, Consumer
Weber Shandwick New York has an exciting opportunity for a Senior Associate, Media Relations to join our Consumer team. We are looking for a collaborative person with expertise in successfully engaging media professionals to support a variety of accounts.
Responsibilities:
- Develop and maintain strong relationships with key media contacts, pitching story ideas, and securing media coverage for the company or clients
- Work with the team to develop successful earned media strategies, including goals and objectives, media targets, pitch angles and engagement approaches
- Write and edit press releases, media kits, and other communication materials, ensuring they align with brand messaging
- Track media coverage, analyze press mentions, and report on the effectiveness of media campaigns, providing insights and recommendations for improvement
- Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met
- Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
- Interact with senior management and input feedback into tactics and strategies
Qualifications:
- 2-3 years of communications experience, preferably in an agency environment
- Strong consumer media relations skills and relationships at the national, regional and trade/vertical level
- Previous consumer packaged goods and related industries experience is a bonus, but not required
- Excellent communication/presentation skills; verbal and written
- Strong attention to detail and project management skills
- Open to giving and receiving constructive and respectful feedback in a timely manner
- Desire to continuously learn new skills and knowledge, and willingness to always share skills and knowledge with team members as well as clients
- Commitment to personal accountability
- BA or BS in Public Relations, Communications, Journalism or related field
- Capable of working independently and in a dynamic, high energy, fast paced team-oriented atmosphere
- High comfortability level working with athletes and celebrities, without being star struck
- Has a passion for consumer technology and gadgets
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
NYC Salary range: $64,400 – $70,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-LC1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Chicago, Illinois, United States
Account Director, Media Relations - Healthcare
We are seeking an Account Director to join our Media Relations team within our Health Practice in Chicago. As a Director, you will be responsible for managing client, media and inter-agency relationships, playing a critical role in determining the future and long-term success of our Health practice.
You will be responsible for all aspects of a client relationship and account team as it relates to earned media. You will supervise major pieces of business and team members. Other responsibilities include recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.
You are also engaged with business development, strategic program planning, and the development of creative concepts. Ideally, you will have consumer health experience and a proven track record of managing branded and unbranded consumer campaigns with media and third party partnerships. The following is a general outline of primary responsibilities.
Additional responsibilities include but are not limited to:
- Day-to-day client support and counsel
- Leading media relations efforts for team including managing junior staff
- Driving communications support around campaigns
- Working across internal and external specialists including media, digital, creative and agency partners
- Working with senior counselors on strategy
What We Are Looking For
- Capacity to convey ownership of assigned projects to junior team members
- Can solve conflicts
- Can mobilize and motivate teams
- Can work independently and as part of a team
- Excellent oral and written business communication skills
- Aptitude for financial analysis
- Can complete challenging projects within set parameters
- Exceptional judgment when working with team members, client contacts and vendors
- Commitment and dedication to the agency’s success as well as individual career
- Can anticipate client and team needs
- Attention to detail and quality
- Instills confidence with clients and colleagues
Qualifications
- At least 7 years’ healthcare public relations/communications experience, including an interest in working with the media
- Corporate healthcare media experience/relationships a plus
- BA or BS in Communications or in a related field
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
- MyDays – Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
#LI-JR1
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.