General Application - USA

Job Title: VP, Analytics

Location: New York, New York, United States

Salary: $141,170-$170,00/year

IPG DXTRA, Inc. (d/b/a Weber Shandwick) is seeking a VP, Analytics to work with Analytics & Intelligence teammates and manage a team to create visually compelling reporting and insights that allow client to easily evaluate paid, earned, social and owned media relative to business objectives, and mentor junior team members. This position will be based in our New York City office on a hybrid schedule.

Primary Responsibilities:

• Work with Nexus, Product and Data Science team to develop client-facing marketing analysis solutions and products, while seeking opportunities for business growth.
• Develop report structure, data visualization and insights to deliver strategic recommendations, both internally and client-facing. Identify, analyze, and interpret trends or patterns in complex data sets.
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms, and use that knowledge to continuous inform and enhance the work.
• Work with team of business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling.
• Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis.
• Develop and apply strategic measurement frameworks to form the basis of ongoing performance assessment and optimization across paid, earned and owned channels.
• Define and develop audience insights and build consumer profiles including demographic, firmographic, and psychographic information using third party databases such as MRI-Simmons, GWI and Nielsen.

Requirements:

• Bachelor’s degree in Business Analytics, Environmental Studies or Sustainable Development, plus 3 years of experience in the position offered or as an insights and strategy analyst at a PR agency.
• All required experience must have included:
  • Developing corporate reputation strategies and marketing insights focused on sustainability, environment, technology, and CPG groups;
  • Identifying, analyzing, and interpreting trends or patterns in complex data sets;
  • Managing or working with business analysts to interpret data and analyze results using statistical techniques, media monitoring and social listening tools, and data storytelling;
  • Developing and applying strategic measurement frameworks for performance assessment and optimization across paid, earned and owned channels;
  • Defining and developing audience insights and building consumer profiles including demographic, firmographic, and psychographic information using databases MRI-Simmons, GWI and Nielsen; and
  • Using digital marketing analytics tools and platforms Brandwatch, Cision, Talkwalker, and Quid. #LI-DNI

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-IGNORE 

Weber Shandwick is looking for a creative, media-savvy Senior Manager with strong client and project management skills to join our Technology practice in New York.

You’ll work with a fun and passionate team supporting a range of B2B technology clients, driving earned-first storytelling that helps break down complex topics into stories that resonate. If you are fluent in today’s dynamic media landscape, have an interest in emerging technology trends like AI and are interested in growing client management skills, this role is for you!

The ideal candidate is someone who has previous project and junior team management experience, can help manage client engagements, has experience or an interest in global campaign coordination, has experience with B2B tech storytelling – with experience in AI-driven narratives a plus – with an understanding of the tech media landscape, and who brings existing media relationships and is interested in building more.

Responsibilities 

What You Will Be Doing

• Provide day-to-day internal and client-facing workstream leadership
• Oversee other team member’s media work, to foster excellence and success
• Support client leadership team with internal and client-facing operations to help track against priorities, campaign deliverables and overall client alignment
• Develop a strong understanding of the client’s business and target audience
• Stay current on new and existing media coverage, as well as reporter moves and how to leverage for relationship building
• Source earned media results on behalf of the client – this includes identifying appropriate contacts, writing pitches, developing media lists, making follow up calls, etc. and overseeing junior team members with execution
• Monitor media outlets to understand industry issues that directly and indirectly affect the client
• Analyze and distill meaningful insights from media coverage
• Support creative ideation on a consistent basis and provide thoughtful, proactive recommendations for storytelling initiatives

Competencies:

• Excellent oral and written communication
• Strong research skills stemming from a media focused curiosity
• Ability to build trust and rapport with the client and team across all levels
• Demonstrate a proactive and forward-thinking mindset
• Integrated skill set that combines media relations, content creation and digital expertise
• Excellent collaboration and team building skills
• Strong organizational skills with ability to manage multiple jobs in a day
• Intuitive thinker who asks probing questions and anticipates and addresses needs
• Sound business and professional ethics

Qualifications

• Years Experience: 5-7 years of experience in similar industry
• Job Type: Permanent, Full-Time

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $85,000 – $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

We are always looking for great talent!  If you don’t see an open role listed that interests you at this time, please send us your resume and we’ll keep in touch about future openings. 

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.