Freelance Project Director

Account Director, Client Experience, Healthcare

The Account Director will have proven leadership and client service skills, and experience managing integrated global communications programs. The candidate will be the day-to-day contact for clients, manage communications across a cross-functional agency team as well as client team, and support flawless execution in the most efficient and productive way. They will display personal ownership and accountability for client engagement, with the ability to cultivate and nurture long-term partnerships and client satisfaction.

 

PRIMARY RESPONSIBILITIES:

• Maintain daily client contact, serving as a trusted resource and advisor
• Facilitate cross-functional team integration (strategy, creative, integrated media specialists, etc.) to deliver on client plans
• Act as effective, two-way translator between clients and teams, actively counseling development of work in the best interest of all parties
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Have ownership of client financials and profitability
• Coordinate integration with other agency partners
• Successfully navigate conflicts across internal stakeholders, clients and agency partners
• Manage ongoing team resourcing/staffing to ensure successful delivery of work product
• Actively participate in agency development and assist with new business

MINIMUM REQUIREMENTS:

• 6-8 years of relevant global healthcare communications agency experience
• Ability to translate client needs into workable plans/projects
• Strong project management skills and attention to detail
• Experience managing high-performing teams; mentoring team members
• Confident presenter and persuasive speaker
• Financial acumen in the areas of budgeting, billing and staffing
• Minimum: Bachelor’s Degree

PREFERRED REQUIREMENTS:

• Strong decision-making skills
• Ability to multi-task in a deadline-oriented, fast-paced environment
• Collaborative team player
• Exceptional judgment when working with clients, teams and vendors
• Self-motivated, entrepreneurial, and endlessly curious

Benefits Statement

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2 

Vice President, Earned Media Strategy

 

About the Opportunity:
The Weber Shandwick team is seeking a Vice President, Earned Media Strategy with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners.

The ideal candidate thrives on the thrill of the pitch, excels at building and nurturing media relationships, and lives and breathes pop culture, trends, and sports. You’ll be a key strategic leader driving brand narratives that break through and resonate culturally.

About You:
You’re a media powerhouse with deep, trusted relationships across top-tier business, lifestyle, entertainment, news, and sports media — and a proven track record of leading earned media strategies for major consumer brands. You instinctively turn business goals into narratives that spark cultural relevance and deliver results, including elevating executive visibility through smart, high-impact storytelling.

Passionate about pop culture, entertainment, and sports — from racing and basketball to soccer, football, and golf — you know where brand and fan conversations intersect. You’ve successfully positioned brands around major cultural moments like the Super Bowl, Ryder Cup, and World Cup, bringing creativity and cultural resonance to the forefront.

Fluent in both traditional and emerging platforms like podcasts, Substack, and creator networks, you stay ahead of what’s next. You understand how and where to place top-tier-worthy stories — from thought leadership to breakthrough brand campaigns.

A strategic thinker who thrives in high-pressure environments, you bring calm clarity to complex, integrated programs. As a collaborative leader and mentor, you grow talent, build client trust, and inspire teams to deliver standout earned work rooted in insight and cultural impact.

Responsibilities: 

• Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients
• Build and maintain strong relationships with top-tier media across national, regional, and digital outlets — spanning business, lifestyle, food & beverage, mainstream news, sports, entertainment, and commerce verticals
• Craft compelling, culturally relevant narratives that tap into sports and pop culture trends — including racing, basketball, soccer, football, golf — and major events like the Super Bowl, World Cup, and more
• Oversee earned media campaigns across various formats — from product launches and thought leadership to celebrity partnerships and high-profile brand initiatives
• Monitor media trends and provide timely insights to clients and teams, identifying earned opportunities grounded in what’s timely, buzzy, and impactful
• Counsel senior clients, executives and spokespeople on media strategy, positioning, and media training
• Confidently present strategic plans and campaign results in client meetings, inter-agency collaborations, and new business pitches
• Partner with cross-functional teams to ensure earned strategies are aligned with broader marketing and brand goals
• Manage resources, timelines, and deliverables with precision, ensuring top-tier execution and a client-first mindset
• Mentor and lead junior team members, fostering growth, ownership, and earned media excellence

Competencies:

• Business Acumen — Align earned media strategies with client business goals and marketing priorities
• Client Service — Build trust and rapport with senior client stakeholders and agency teams
• Proactivity — Continuously pursues innovative media opportunities and storytelling approaches
• Collaboration — Foster strong relationships internally and externally to drive cohesive campaign execution
• Critical Thinking — Analyze challenges, anticipate media and client needs, and deliver insightful solutions
• Leadership — Effectively mentor and guide teams while managing complex projects and expectations

 

What We’re Looking For:

• 8+ years of public relations or communications experience, with increasing responsibility leading earned media for major consumer brands
• Strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, sports, and pop culture media
• Subject matter expertise in CPG, food & beverage, men’s lifestyle, and entertainment; bonus points for experience in the beer industry, global media, and social impact
• Demonstrated success managing earned campaigns featuring Tier A talent, including celebrities, musicians and athletes
• Skilled in developing and executing thought leadership, product launches, brand campaigns, celebrity partnerships, and sports sponsorships and events
• Experienced in media training and counseling senior clients and executives
• Able to integrate earned strategy seamlessly with digital, social, and paid media efforts
• Proven problem-solver with strong judgment under pressure and ability to make decisions with limited information
• Excellent client service skills with confidence advising senior stakeholders and working within large, marketing-driven organizations
• Effective communicator (written and verbal) with strong presentation skills and experience leading new business efforts
• Collaborative team leader with a track record of mentoring talent and managing multiple fast-paced projects with clarity and control

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $125,000 – $165,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

#LI-SK1 

Weber Shandwick is looking for an Account Director to join our Consumer team in our New York office.

We Are Seeking:

We’re looking for a strong, motivated, hard-working and curious Account Director to join our Consumer Practice, working across lifestyle and CPG brands. You will spearhead high profile, award-worthy, earned-driven integrated activations and productions. You will work with high profile celebrity talent, influencers and red-carpet events. You will be responsible for managing client and inter-agency relationships, playing a critical role in determining the future and long-term success of our Consumer Practice. You will be responsible for all aspects of a client relationship and account team. You will supervise big pieces of business with multiple work streams and team members.

Other responsibilities include recommending programs and activities coordinating with client’s goals, effectively delegating projects, offering counsel to team members and allocating agency resources to match client budgets. You will also be engaged with business development, strategic program planning, analytics, media relations and the development and execution of creative concepts. Ideally, you will have agency or consulting experience in the Consumer communications or beauty/lifestyle space.

 

What We Are Looking For:

•         Can turn ideas into workable plans and presentations
•         Capacity to convey ownership of assigned projects to junior team members
•         Can solve conflict
•         Can mobilize and motivate teams
•         Can work independently and as part of a team
•         Excellent oral and written business communication skills
•         Aptitude for financial analysis
•         Can complete challenging projects within set parameters
•         Exceptional judgment when working with team members, client contacts and vendors
•         Commitment and dedication to the agency’s success as well as individual career
•         Can anticipate client and team needs
•         Attention to detail and quality
•         Instills confidence with clients and colleagues

 

Basic Qualifications:

•         At least 6-8 years’ experience in agency, PR/Communications space
•         Experienced in Integrated Media Strategy and Media Relations, ideally within the consumer or CPG space
•         Bachelor’s Degree in Communications, Business Management, or related field

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $100,000 – $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JS1