Vice President, Earned Media Strategy

About the Opportunity    

The Weber Shandwick team is seeking a Senior Vice President of Earned Media Strategy with exceptional earned strategy and media relations prowess to support several corporate clients in our Healthcare Practice. The ideal candidate will have experience working across sectors in healthcare and brand reputation building communications, executive visibility, and earned media strategy.

 

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories for healthcare brands? Do you love the thrill of the pitch and building relationships with media? Then read on! We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of people, culture, brands, and media. We want someone who is able to frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.

 

Responsibilities 

• Builds and maintains excellent relationships with media 
• Understands industry landscape/issues that may directly and indirectly impact a client  
• Proactively and reactively crafts and tells compelling stories on behalf of clients
• Leads the development of and is responsible for the execution of earned and integrated media programs
• Develops strategies/plans and media materials
• Brings a client-focused attitude that results in work being performed to the highest quality standards
• Counsels and interacts effectively with clients and leaders at client organizations
• Serves as key team member on client and inter-agency teams
• Mentors, coaches and develops direct reports and more junior team members
• Cultivates and participates in new business opportunities and pitches

 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications 

• 10+ years of experience. Agency experience preferred.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $180,000 – $245,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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Weber Shandwick is seeking a Senior Manager to join our Integrated Media team within our New York Consumer Practice.

We Are Seeking

We are seeking a strong Senior Manager to join our Earned Media team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture, trends, and the world of sports. As a Senior Manager, you will have the opportunity to work on top-tier brands across a variety of consumer categories, with a focus on bringing stories to life at the intersection of culture, lifestyle, and sports.

What You Will Be Doing  

• Develop a strong understanding of the client’s business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention 

• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage 

• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage 

• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite 

• Develop strategic messaging for clients and support the creation of media plans and proposals that take an integrated approach to driving awareness with target audiences 

• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels 

• Oversee client activations and programs including cultural/sporting events (e.g. Super Bowl, World Cup, Olympics, etc.)

• Counsel, coach and develop junior staff  

• Lead logistics planning for media and other influencer events 

• Support the development of KPIs to maximize media relations impact  

• Highlight results, measuring success and promoting wins and key learnings to client 

 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications

• Public relations experience of approximately 5-7 years, agency or in-house 

• Experience and/or passion for pop culture and sports

• Fluency in media relations

• Strong existing media and influencer relationships 

• Ability to develop new media and influencer relations and turn those relationships into coverage 
• Working knowledge of and comfort executing new media forms (e.g. podcasts, Substack, etc.)

• Drafting media materials, including pitches and press releases 

• Optimizing programs in real-time to maximize success based on preliminary results 

• Amplification of strategies, including paid, owned and earned 

• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources  

• Ability to counsel clients on media relations activities and present plans in a convincing manner 

• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders  

• Strong team leadership abilities  

• Strong written and verbal communication skills in English 

• Strong negotiation, presentation, collaboration and problem-solving skills 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

This is a hybrid role tied to our New York office.

 

NYC Salary range: $85,000 – $100,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Vice President, Earned Media Strategy Role: 

Come join the Brand team in our New York office. If you love brand marketing and have a passion for building campaigns for globally known brands, this is the role for you!

 

We Are Seeking:

We are looking for a seasoned Senior Vice President to join our growing earned media Brand group. This role doesn’t come around often and is perfect for someone who can lead a large team, manage multiple brands and clients, and flex across offices in the US and worldwide.

 

The new leader will be responsible for providing subject matter expertise in media relations, nurturing client relationships, acting as the day-to-day senior media counsel for client programs and brand teams, working in lockstep with integrated agency partners and overseeing a high-performing media team with exposure to senior leaders in the agency. We are looking for a storyteller who is inspired by culture, with never-ending curiosity, a desire to always be better, and the ability to motivate and connect with people across different disciplines.

 

We are a company of doers – even at the most senior level.

 

We are looking for someone who can:

• Build and nurture client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams and senior level clients
• Serve as a subject matter expert in media relations and coach/develop a high-performing media team of 10 or more people
• Deliver and nurture strong existing relationships with reporters across media categories
• Possess a deep understanding of the media landscape and understand what it takes for a brand to breakthrough 
• Craft narratives to place our clients at the forefront of culture
• Solve problems, handle crises, and make quick decisions with incomplete information
• Ideate and shape brand campaigns that tap into culture,  lifestyle and influencer trends
• Draw on our total agency resources (locally, regionally, globally) and bring our clients the best of our network for every project
• Establish a high standard for quality and deliver above expectations, continuing to fulfill the trusted partner role we have built with our clients
• Craft presentations for senior client stakeholders with a persuasive and engaging presentation style
• Actively engage in the culture of the agency to lead by example
• Work with peers to further the mission, goals and culture of the agency
• Balance an intense work ethic with the sense of fun that should be part of the exciting and dynamic work we do

 

The right person for this role has:

• 12+ years of experience in media relations inclusive of agency experience working on integrated communications campaigns
• Deep knowledge of the consumer products space, with experience in – and passion for – telling stories on behalf of lifestyle brands
• Strong selling and negotiating skills, with the ability to bring new/proactive ideas to new and existing clients
• Proven track record of proactively identifying and delivering strategic storytelling opportunities that unlock account growth beyond the current or ‘expected’ remit
• Strong familiarity and expertise related to social, digital and influencer channels that can further fuel earned-driven communications
• Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
• Experience managing a large earned media team and the keen organizational skills needed to juggle multiple client needs at once
• Ability to efficiently manage cross-office teams that span multiple cities and countries with integrated account teams preferred
• Ability to be both strategic and hands-on, to flex with clients’ needs
• Success leading teams and developing talent
• An entrepreneurial spirit, strong leadership qualities, and a collaborative attitude
• A willingness to challenge how things have always been done, in a desire to continuously improve
• Excellent written, verbal, and interpersonal communication skills
• Proficient skills in MSOffice (PowerPoint, Excel and Word)
• BA or BS in Communications or related degree

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

This is a hybrid role tied to our New York office.

 

 NYC Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-SK1