Crisis Communications Intern (Spring 2025)

Weber Shandwick – New York (Hybrid)

Weber Shandwick has an opportunity for a proven communications professional with 5-7 years of social media marketing/ influencer experience to join our team as an Account Director in our growing digital healthcare practice. The ideal candidate will have previous agency and social/influencer marketing experience in healthcare and is a motivated, proactive team player who is strong in account client/project management, social strategy, influencer activation and creative thinking.   Influencer experience may be inclusive of working with content creators, patients, caregivers, physicians and other key stakeholders.

 

He/she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate/franchise and brand stories.

If that is you, let’s talk!  

 

Responsibilities include:   

• Serve as a day-to-day social strategy contact for a major client, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals
• Work with clients in a solution-oriented fashion to execute against social and influencer content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning/development, influencer coordination and paid media planning
• Ability to confidently advise internal and client teams on integrated digital marketing strategy and execution 
• Develop project plans, calendars, and workflow processes for a variety of tactics, including always-on/evergreen and campaign-based social, digital and influencer efforts  
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR. Oversee content production from concept to execution to measurement 
• Strong understanding of digital analytics and measurement and performance-driven insights 
• Maintain a keen interest in current industry trends, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our digital health practice 
• Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry’s use of social media.  
• Generate new ideas and opportunities to ensure client program success 
• Serve as an active relationship manager and negotiator in influencer opportunities and partnerships
• Act as lead social/influencer point person within the integrated agency team and especially during major campaign launch moments
• Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.  

The Essentials:  

• Forward Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity, as well as a constant drive to experiment and figure out how to achieve goals is a must.   
• Communication: Speak, write and edit succinctly and compellingly. 
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next. 
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently. 
• Passion: To deliver high-quality work, build close client relationships, execute effectively, and be motivated by the work. 
• Technical: Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics, Adobe Analytics) and social tracking tools (Khoros, SpreadFast)
• Detail-Oriented: Whether it’s a strategy presentation, client social posts or communications, or monthly insights reporting, attention to detail and a commitment to delivering clear and precise work is essential. 
• Spark: Understand what sets you apart. 
• Growth: Recognize where you can grow and be open to learning opportunities. 

Additional Responsibilities:  

• Be a lead digital and social communications strategist for healthcare clients 
• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success 
• Provide client counsel while serving as a strategic driver for client meetings and presentations 
• Expand the digital deliverables and offerings for our team 
• Assist in the development and implementation of paid, owned and earned programs 
• Efficiently manage client and team resources and deliverables around major campaigns and projects 
• Write content briefs and develop project timelines 
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns 
• Have excellent organization and time management skills 
• Have very strong written and verbal communications skills 
• Be able and eager to quickly learn new systems, tools, approaches and platforms 
• Effectively manage client and team expectations around timelines, work, and deliverables

Basic Qualifications:  

• 6-8 years of experience within the digital marketing industry with a strong understanding of integrated strategies  
• 3+ years team management experience leading small groups and projects 
• Bachelor’s Degree 
• Experience working with healthcare/pharmaceutical clients preferred

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Healthcare Practice.

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Healthcare Practice who loves the thrill of the pitch, building relationships with media, and has a passion for healthcare innovation. As a Manager, you will have the opportunity to work on various top tier brands in various healthcare categories, including high science, health and wellness and consumer health.

What You Will Be Doing

• Develop a strong understanding of the client’s business and target audience, and work with sr. media members, strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
• Proactively seek relationships with journalists on behalf of clients
• Serve as a role model to team members
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business as needed

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant experience
• Media relations experience
• Spanish-speaking a plus

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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The Weber Shandwick Toronto office is seeking a Senior Vice President to join its C-Suite Advisory and Risk team.

What we are seeking:

We are looking for a seasoned change agent to help us grow our Global Crisis and Issues Practice, drive a broad range of issues-oriented and proactive reputation campaigns, and help clients prepare for and manage complex issues and live crises.

You should be able to lead day-to-day client and team activity, cultivate strong relationships with clients, help craft and lead execution of new programs, plans and strategies, and work with a broad set of media (business and trade; traditional print, online and broadcast). You can drive forward plans and programs within set parameters and achieve outstanding results for clients. Finally, you should be curious, resourceful, and entrepreneurial. Previous agency experience and understanding of advanced data analytics platforms and resources is a must.

You will have worked with clients across multiple industries and understand how to work with data and analytics experts to generate insights and inform counsel.

You will play an important role on our team, leading a broad range of projects and developing new business opportunities. You will be a leader on the team and help mentor and grow the skill sets of emerging talent in our practice. You should be a sharp strategist, have strong writing skills, be social and digital analytics savvy, and thrive in a fast-paced, deadline-oriented environment. You can marshal teams and resources effectively and quickly.

Our team:

The Weber Shandwick Canada C-Suite Advisory team focuses on: Organizational Preparedness, Response, and Resiliency; Social Impact, ESG, & DE&I; Enterprise & Executive Leadership Strategy (incl. Geopolitical, Public Diplomacy, Public Health); Organizational Transformation & Employee Engagement; Corporate Marketing; Capital Market Insights and Financial Communications. It also collaborates closely with Weber-Shandwick teams and other parts of The Weber Shandwick Collective.  The nature of our work requires an ability and eagerness to juggle multiple responsibilities and work with multi-office teams. You will have the opportunity to play a leading role in launching a new advisory business and the growth and expansion of this team and offering.

What you will be doing: 

Client Support:

• Serve as primary or day-to-day client contact on a wide range of issues and crisis communications situations for companies and organizations, including product safety issues and recalls, adverse events, pricing and access issues, workplace culture, litigation, regulatory compliance issues, misinformation campaigns, DEI-related matters, investigative reporting, and more.
• Build, nurture and expand client relationships.
• Develop and draft crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations, and other deliverables as needed.
• Oversee and execute proactive media outreach and reactive media relations strategies in connection with issues and crisis management strategies, as needed.
• Provide regular counsel to clients and colleagues.
• Keep client programs on schedule and ensure all deadlines are met within budget parameters.
• Provide media and crisis training to clients.
• Develop and deliver client presentations.

New Business and Marketing:

• Help drive the growth of the C-Suite Advisory and Risk practice.

• Help lead new business development for the team and collaborate among practice areas at the agency in support of broader new business pitches that include a crisis and issues component.

Team Management:

• Take an active role in managing the team and problem solving.
• Work with peers to further the mission, goals, and culture of the C-Suite Advisory and Risk  and the agency.

• Promote team cooperation by actively seeking the opinions and views of team members of all levels.
• Train and motivate emerging talent and help create opportunities for their growth.

Qualifications:

• Bachelor’s degree in a relevant field and/or 15+ years of relevant experience in an agency/strategic consulting firm, political campaign, or similar setting.
• Experience directly counseling clients/senior ranking executives through a broad range of crises, issues, and special situations.
• Skilled crisis and issues media relations strategist and practitioner with top-tier media relations experience.
• Familiarity with the latest digital trends in social media strategy, tools, and analytics.
• Experience with corporate reputation and brand safety/protection through integrated communications programs.
• Thrives under pressure and can handle multiple projects in a demanding, deadline-oriented environment.
• Exercises exceptional judgment when working with clients, colleagues and vendors.
• Communicates clearly, analytically, and persuasively, both orally and in writing.
• Pays close attention to detail and quality of work product.
• Adept at solving problems and resolving conflicts.
• Capable of mobilizing and motivating teams, anticipating needs, and instilling confidence.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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