Helping clients lead through risk

Crisis & reputation defense

Crisis and issues response often has greater reputational impact than the situation itself; we help clients prepare for, navigate and lead through these situations.

How an organization responds to a crisis or issue may have a more substantial impact on stakeholders’ perceptions than the situation itself.  


Our multi-disciplinary, global team of crisis communications experts advises clients at the intersection of business, public policy, geopolitical risk and cultural transformation. 


We help clients mitigate vulnerabilities, develop and validate communications strategies, and provide real-time counsel to help them navigate risk and reward in a complex and ever-changing world.   


Informed by AI-driven technology and human analysis, we make sense of millions of signals and narratives to provide context and perspective, predict trends, and deliver incisive strategic recommendations.   

What we're known for

Brand Safety: We work with creatives to enable bold thinking while refining campaigns to prepare for and mitigate risks.

Crisis Analytics & Issues Forecasting: Using data intelligence platforms and proprietary tools, we identify key issues and emerging threats. We help clients build protective plans, proactively address cultural issues and effectively manage any issues.

Culture: We dig deep with executives to lead their organizations through an increasingly risk-fraught terrain, helping to strengthen their cultures through change programs, DEI initiatives and values articulation.

Crisis Simulation Drills: Through Firebell, Weber Shandwick’s proprietary, award-winning crisis simulation platform and training offering, we test organizations' ability to respond to a crisis. Participants actively engage in managing the communications around a real-time online attack of their brand or organization – all in a secure, controlled environment.

Cyber/Data Security: We advise clients on incidents across the spectrum from phishing and malware to ransomware and denial of service, developing preparedness strategies and using proprietary tools to anticipate, manage and recover from cyberattacks.

Labor Relations: We bring deep insights and cross-sector experience to help clients navigate today’s resurgent labor movement that is operating at the intersection of grassroots organizing, social media and public policy.

Litigation: Led by a team of former attorneys, our team has successfully protected our clients’ finances, operations and reputations by working seamlessly with counsel on high-stakes litigation, from patent disputes, class action whistleblower suits and product recalls to labor negotiations and regulatory investigations and more.

Misinformation Defense: Boosted by an exclusive partnership with Blackbird.AI, our team identifies narrative threats and signals, designs advanced campaigns to build and protect reputation, and evolves preparedness efforts for the threat of misinformation.

Planning & Preparedness: We develop structures and plans that create issues and crisis resilience, predict and manage risk, and protect reputation.

Social Issues Navigation: We lead the C-Suite through an increasingly partisan, risk-fraught terrain so their hard-earned reputations stay intact with the stakeholders that matter.

Cybersecurity Unplugged

Earlier this month our President, Global Crisis and Issues Peter Duda attended Black Hat USA 2023 with IPG’s CISO, Troy Wilkinson. Black Hat USA is one of the premier cybersecurity events in the world and provides the perfect launch episode for our Cybersecurity Unplugged video podcast series. The first episode covers key cyber trends from the conference.

Our expertise

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