General Application - Canada

COORDONNATEUR PRINCIPAL OU COORDONNATRICE PRINCIPALE – RELATIONS MÉDIAS (SANTÉ)

Weber Shandwick est à la recherche d’un coordonnateur principal ou d’une coordonnatrice principale pour son champ de pratique Santé, en pleine expansion, à Montréal ou à Toronto.

Nous sommes à la recherche d’une personne ayant l’esprit d’équipe, qui nous aidera à raconter des récits convaincants pour nos clients au titre de stratégies de communication novatrices et intégrées (contenu publié dans les réseaux appartenant aux clients, contenu éditorial et contenu payé). Ce poste vous convient si vous avez à votre actif de deux à trois ans d’expérience, acquise en agence ou dans un milieu connexe, ainsi que dans le domaine de la santé, y compris dans la gestion d’éléments de programmes médiatiques et numériques. Cette personne contribuera aussi à l’élaboration et à la mise en œuvre de campagnes pour le compte de divers clients, dont des sociétés pharmaceutiques, des entreprises de l’industrie des dispositifs médicaux, des organismes de défense des droits des patients et des patientes, et d’autres organismes du domaine scientifique ou de celui des sciences de la santé.

Si vous vous passionnez pour les relations publiques dans le domaine de la santé, nous vous offrons la possibilité de faire progresser votre carrière au sein d’une agence de relations publiques avant-gardiste, dont le travail a été primé, qui est aussi un chef de file mondial en matière de communications intégrées.

Principales responsabilités

• Contribuer à la conception et à la mise en œuvre de campagnes de relations publiques novatrices intégrées et susceptibles d’être primées, pour le compte de grandes marques canadiennes et mondiales dans le domaine de la santé;
• Contribuer à l’élaboration et à la mise en œuvre de stratégies de communication destinées aux médias et aux influenceurs, y compris la définition des objectifs, l’identification des médias cibles, la définition des angles de traitement et des approches de sensibilisation, en collaboration avec des experts des relations médias et avec leur soutien;
• Identifier les représentants des médias et les influenceurs capables de donner vie aux histoires de nos clients, en misant sur des intervenants dignes de confiance et fiables, et établir des relations avec ces personnes;
• Identifier de nouveaux médias et de nouvelles plateformes, et trouver de nouveaux moyens de faire parler des histoires de nos clients;
• Effectuer un suivi dans les médias, comprendre les enjeux de l’industrie qui ont une incidence directe ou indirecte sur nos clients, analyser et comprendre les données importantes sur la couverture médiatique ainsi que sur les conversations tenues dans les médias sociaux;
• Exercer un suivi sur les enjeux de l’industrie et contribuer à l’élaboration de messages stratégiques relatifs aux enjeux propres aux clients et aux risques auxquels sont exposés ces derniers quant à leur réputation;
• Définir des indicateurs de rendement clés et exercer un suivi sur ces indicateurs, afin de mesurer le succès des campagnes et d’évaluer les résultats obtenus pour nos clients;
• Participer à des projets réalisés par l’ensemble de l’équipe, assister à des séminaires et à des réunions dans le but d’approfondir ses connaissances et d’assurer son développement.

 

 

Qualification professionnelle

• De deux à trois ans d’expérience en relations publiques, idéalement acquise en agence ou en entreprise (expérience dans le domaine des soins de santé, un atout);
• Bonne connaissance de l’univers numérique et bonne compréhension des médias traditionnels et des médias sociaux;
• Capacité avérée d’obtenir de la couverture médiatique et de susciter des conversations au nom des marques, des organisations, des entreprises ou d’autres institutions;
• Expérience de travail avec des bases de données de médias et/ou d’influenceurs, de ressources et d’outils de communication dirigés par des journalistes;
• Motivation dans le travail, sens de l’organisation et capacité de composer avec des changements d’échéanciers, de demandes et de livrables;

Compétences marquées pour la communication, à l’oral et à l’écrit, capacité de faire des présentations, esprit de collaboration et aptitudes marquées pour la résolution de problèmes.

 

SENIOR ASSOCIATE – MEDIA RELATIONS (HEALTHCARE)

Weber Shandwick is currently seeking a Senior Associate to join our growing healthcare team in Toronto or Montreal.

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid strategies. You should have 2-3 years of agency or related experience, ideally with a background in healthcare communications, including experience helping to manage media and digital program elements. The person in this role will help develop and implement engagement campaigns for a variety of healthcare clients, including pharmaceutical companies, medical device companies, patient advocacy organizations and other life science or healthcare organizations.

If you’ve got a passion for healthcare PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global healthcare brands
• Support the development and execution of media relations and influencer strategies, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Identify and build relationships with media and influencers to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

 Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment (healthcare experience preferred)
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI- EG1

SENIOR ASSOCIATE – MEDIA RELATIONS (HEALTHCARE)

Weber Shandwick is currently seeking a Senior Associate to join our growing healthcare team in Toronto or Montreal.

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid strategies. You should have 2-3 years of agency or related experience, ideally with a background in healthcare communications, including experience helping to manage media and digital program elements. The person in this role will help develop and implement engagement campaigns for a variety of healthcare clients, including pharmaceutical companies, medical device companies, patient advocacy organizations and other life science or healthcare organizations.

If you’ve got a passion for healthcare PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency.

Responsibilities include but not limited to:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global healthcare brands
• Support the development and execution of media relations and influencer strategies, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Identify and build relationships with media and influencers to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage and social conversations
• Monitor issues and help develop strategic messaging for clients’ issues and reputational risks
• Develop and track meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

 Key Qualifications:

• Approximately 2-3 years of experience, ideally in an agency, communications or marketing environment (healthcare experience preferred)
• Digitally savvy, with a good understanding of the overall media and social media landscape
• Proven ability to garner coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI- EG1

We are always looking for great talent!  If you don’t see an open role listed that interests you at this time, please send us your resume and we’ll keep in touch about future openings. 

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.