General Application - Canada

ASSOCIATE, INTEGRATED MEDIA (MEDIA & INFLUENCER RELATIONS)

PRIMARY LOCATION: CANADA – ONTARIO – TORONTO

If you’ve got a passion for PR, here’s an opportunity to grow your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running), and boasts the most exciting client list of any agency in the country.

We are currently seeking an Associate to join our Integrated Media team in Toronto. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

We’re looking for a team player to help us tell compelling stories for our clients through innovative and integrated earned, owned and paid media strategies. You love the thrill of the pitch, building relationships with media and influencers, and constantly immersing yourself in media, culture and technology trends to drive impact for brands.

With 1-2 years of experience across the media, influencer and digital/social landscape, you’ll work within integrated account teams to create campaigns that drive earned media coverage and activate influencer programs that generate meaningful and measurable results. Familiarity with both traditional media as well as digital and social platforms is key.

RESPONSIBILITIES INCLUDE BUT NOT LIMITED TO:

• Help develop and execute innovative and award-winning integrated PR campaigns for major Canadian and global brands
• Contribute to strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
• Support senior teams in developing strategic messaging and provide counsel for clients’ issues and reputational risks
• Support the development and tracking of meaningful KPIs to measure success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development

KEY QUALIFICATIONS:

• Approximately 1-2 years of experience, ideally in an agency, communications or journalism environment
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Good understanding of the overall media and social media landscape
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• Ability to contribute to research, strategic planning, development and execution of integrated programs
• Exceptional judgment and ability to think critically when working with team members, clients and partners
• Extremely organized and detail-oriented
• Independent, motivated and driven to meet key deadlines
• Strong time management skills with the demonstrated ability to prioritize across complex projects

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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VP, Analytics

The VP, Analytics will deliver data-driven, actionable insights on behalf of our clients. Ideal candidates will be excited about championing for the analytics discipline and fluent in the various technologies, platforms and best practices that define the online media and marketing space. Are you interested in developing solutions based on data-driven findings? Do you obsessively track social and digital trends?

About you: You are a highly collaborative, original thinker who is endlessly curious about the intersections of people, culture, brands, and media. You think and write clearly, and you understand diverse media platforms and technology. You can develop innovative measurement strategies, lead business intelligence efforts and manage the execution of analyses designed to drive deep understanding of consumer behavior and communications performance of today’s brand communications challenges.

Responsibilities:

• Work across teams to help set a strategic vision for consumer brand and corporate communications strategies from start to finish, including execution and performance evaluation.
• Champion the use of data to inform decision-making at all levels internally and externally.
• Provide hands-on consultancy, collaboration and support to clients and project teams in designing, budgeting, staffing, and delivering analytics work.
• Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
• Proficiency with earned, owned, and paid aspects of digital content management, including social media, site analytics and search.
• Experience using media/marketing intelligence, social listening, or other research tools such as: MRI Simmons, YouGov, Talkwaker, Quid, Brandwatch, Infegy, Comscore or Mintel.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment. 
• Reports to regional Analytics + Intelligence Lead, plays an active role in team development, and manages, supervises and mentors talented and eager junior staff.
• 5-10 years’ experience (preferably in consumer marketing, PR and/or advertising)

If you’re interested in creating the industry’s most important, culturally relevant work we should talk.

About Us

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-OD1 

We are always looking for great talent!  If you don’t see an open role listed that interests you at this time, please send us your resume and we’ll keep in touch about future openings. 

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.