General Application - USA

Manager, Analytics

We are recruiting an Analytics Manager who is experienced and passionate about using analytics to help our clients solve their biggest reputational and business challenges via effective communications campaigns.  This person will operationalize client briefs into smart measurement research and translate findings into actionable insights that inform client’s communication strategies. This person is expected to work across brand, health, and corporate clients, including tech and public affairs. Day to day responsibilities include managing and leading delivery of audience insights, earned and social listening, and other research. These projects will leverage AI-powered tools to sustainably scale new insight discovery, and ensuring production and delivery of high cadence (daily and weekly) client deliverables that integrate insights from various data streams. This person must have the ability to do quick analyses to respond to new business and client crises. Other responsibilities include the formalization of insights deliverables into slideware, conducting data integrity checks of varied data streams and deliverables, consolidating AI research best practices, and translation of data findings into accessible insights for different partners.

Responsibilities:

• Translate data into client-actionable insights about audiences, channels and culture

• Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.
• Partner with teams to service client research and analytics requests, design the approach, lead a team through earned and social media analyses, analyze data to inform strategic planning, and answer questions from internal and external stakeholders.
• Identify, analyze, and interpret trends or patterns in complex data sets

 

• Develop measurement frameworks and enable reporting

• • Align business goals to measurable KPIS for Earned and Influencer activations to enable learnings and recommendations through campaign reporting.

 

• • Utilize emerging tech to improve outputs and client outcomes . Test and deploy AI-powered analytical tools to analyze client and publicly available data

• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.

 

• Lead teams and reinforce a culture of data + insights

• Manage teams and projects to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
• Evangelize smart data analytics that inform data-driven decision-making internally and externally with clients and other agency partners

 

Qualifications

• Demonstrated expertise and experience translating data and research into strategic insights and recommendations
• 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)
• Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
• Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, measurement of real-world impact, audience intelligence, and influencer measurement highly preferred
• Experience analyzing and synthesizing data from first-party and third-party sources
• Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
• Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

 

 

NYC Salary range: $90,000 – $105,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical 
• Dental 
• Vision 
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Manager, Influencer Strategy

Weber Shandwick is looking for a Manager, Influencer Strategy to join our team in Central across one of our key locations (Chicago, Detroit, St. Louis, Minneapolis, Dallas). We are looking for a candidate with 3+ years of experience.

Candidates must have a deep understanding of the influencer landscape but also have unique experience developing and executing both integrated and influencer-led campaigns. The following is a general outline of primary responsibilities.

The Essentials

• Thinking: Intellectual curiosity and creativity are a must.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Communication: Speak, write and edit succinctly and compellingly.
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Play nice, whether it’s in a team, with a team or independently.
• Technical: Know Word, PowerPoint, Excel and Outlook. Influencer databases/management systems/vendor networks and social listening/tracking tools is a plus.
• Detail-Oriented: Whether it’s an influencer recommendation or a recap report, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.
• Knowledge: Strong cultural awareness and expertise in social media platforms, trends, influencers, and best practices for engagement.
• Measurement and Analytics: Track & report influencer performance against campaign KPIs, translate results into insights on brand impact and health, and highlight optimizations that drive stronger outcomes.

Responsibilities

Brand Strategy & Execution

• Own responsibilities for day-to-day executional of multiple client programs, budgets, plans
• Support & elevate to daily client contact, serving as a trusted resource and advisor
• Coordinate with cross-functional teams (strategy, creative, integrated media specialists, influencer), ensuring flow and alignment on deliverables
• Translate tactical assignments into clear action steps for support teams, tracking progress against agreed strategy
• Draft messaging and support influencer strategy development, contributing ideas and research
• Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
• Anticipate executional issues specific to assigned programs and proactively offer solutions to senior team leadership
• Partner with CX and Project Manager counterparts to help manage program and project budgets

• Demonstrate financial acumen in the areas of budgeting, billing and staffing; accurately track hours, expenses, and billing codes; support staffing allocations

Influencer Strategy & Execution

• Leverage agency tools and processes for influencer identification, contracts, and measurement, ensuring consistency in use
• Demonstrated passion for influencer marketing both personally and professionally, balanced interest in both consumer and brands (bonus if you like cards)

• Contribute to influencer strategies with research, benchmarking, and tactical recommendations

• Research, vet, contract and manage relationships with influencer talent

• Draft and compile influencer briefing materials for internal and client review

• Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
• Take responsibility to execute influencer strategies to completion, including day-to-day deliverables under senior team guidance
• Demonstrated expertise in social platforms, user behaviors and emerging trends

Client & Team Engagement

• Handle daily client communications on defined projects and escalate as needed

• Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

• Serve as a key participant in client meetings and presentations on defined workstreams
• Draft, proof and edit client related documents and ensure accuracy in deliverables before senior review
• Manage support team resources and deliverables around major campaigns and product launches

Provide day-to-day updates and reporting; seek senior guidance on strategic counsel

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $67,000 – $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

We are always looking for great talent!  If you don’t see an open role listed that interests you at this time, please send us your resume and we’ll keep in touch about future openings. 

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.