General Application - USA

Senior Vice President, Influencer Strategy 

Responsibilities:  

• Earns the trust of senior level and C-suite clients with strategic counsel on approaches to influencer marketing – across the spectrum of identification, compensation, analytics, and risk management. 

• Play a lead role in the agency’s Influencer center of excellence in our East Region, covering NY and Boston, which develops and manages key relationships with content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis.

• In partnership with other senior Influencer team members, drive and contribute to the evolution of the Agency’s POV for Influencer marketing. 

• Have a business growth mindset and desire to build teams, grow accounts and bring in new prospects.  

• Participate and be positioned as the influencer strategy lead on new business RFPs and help field and support inbound organic growth requests across the network.  

• Design and establish strong influencer marketing teams on major client engagements. 

• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results. 

• Build social influencer strategies cross-functionally to align strategic efforts and priorities and be able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives. 

• Proactively and effectively grow and retain talent in the East through coaching and mentorship; identify and drive participation in training, development, and career growth opportunities for team members. 

• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients. 

• Lead a high-performing team; mentor and develop junior team members. 

Qualifications:  

• 9+ years of experience, preferably within an agency environment 

• Strong understanding of the overall influencer marketing landscape 

• Deep expertise in managing influencer programs and leading strong influencer marketing teams. 

• Strong knowledge of social platforms, including paid amplification and campaign optimization. 

• Familiarity with a broad set of social, media and influencer analytics tools. 

• Detail-oriented, multi-tasker with excellent time-management skills. 

• Strong written, verbal communication, negotiation and presentation skills. 

• Experience leading a team is an asset. 

Is this you?  

  

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc.) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.  

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I). You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.   

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.  

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)  

Be ready to lead at any moment: working with the Influence Lead, NA, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.   

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.   

Think like a lawyer: risk management is big to us. you understand how important it is to follow best practices (FDA guidelines, FTC updates, platform requirements), continuously build our COE by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.  

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.   

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times.  

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

New York Salary range: $160,000 – $225,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1

Senior Associate, Client Experience

The Detroit office of Weber Shandwick is looking for an account leader to join our automotive practice to drive key client business, specifically in the social media space.

In this role, you will be responsible for thinking across channels and discipline to manage integrated engagements that are strategically rooted in our clients’ business and brought to life through creative social campaigns for owned and paid activations.

You’ll participate in new business development, engage with clients and colleagues around the world, help develop junior team members, and establish trusting relationships with clients.

Responsibilities

CLIENT AND WORK

• Liaises with clients and assists in client communications, including developing and coordinating routine account management materials, including timelines, activity reports, client documentation and project management support, as appropriate for size of account or office
• Partners with diverse, cross-functional teams, which includes Creative, Paid Media, and Analytics, to ensure strong execution of programs in support of the client business objectives
• Supports creative ideation on a consistent basis and provides thoughtful recommendations
• Supports influencer identification, coordination and management, including conducting research, coordinating activation logistics in partnership with our influencer experts and reviewing content
• Monitors, analyzes and helps develops integrated campaign reports, to identify opportunities for growth and strategic evolution
• Proactively identifies issues and recommends solutions based on category or competitive activity
• Keeps pace with social media / digital industry trends and developments
• Understand functionality and capabilities of social media platforms, to include Meta, Google/ YouTube, TikTok, Pinterest
• Post content across social media platforms 

SELF LEADERSHIP AND TEAM EFFECTIVENESS

• Contributes to work plan of junior team members and helps guide their work
• Serves as role model to team members, producing high quality work and continually updating manager on activity progress
• Proactively contributes to inclusive team culture and consistently displays behaviors that support integration

BUSINESS ACUMEN

• Grows understanding of financial aspects of accounts by supporting budget tracking, and maintaining fee and out-of-pocket trackers
• Supports a healthy account and business through accurate time entry
• Maintains a thorough understanding of clients’ business and industry

GROWTH AND BUSINESS DEVELOPMENT

• Leverages understanding of client’s business to share ideas to help grow the account organically
• Participates in meetings to support new business development/organic business growth opportunities as directed, including capturing notes, recaps, research, updating trackers and timelines (proactive/reactive pitches) 

Qualifications

• BA or BS in Journalism, Business, Communications, Advertising or related degree
• 3 – 4 years relevant experience required
• A passion for social media with and strong experience across top-tier business and technology outlets
• Strong verbal and written communications, team management and client management skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical 
• Dental 
• Vision 
• 401k (with employer match) 
• Tuition Reimbursement 
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul 
• MyDays – Flexible holiday schedules 
• Short-Term Disability 
• Paid Employee Family Leave 
• Family Building Benefit 

Detroit Salary range: $58,700 – $62,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

#LI-LC1 

We are always looking for great talent!  If you don’t see an open role listed that interests you at this time, please send us your resume and we’ll keep in touch about future openings. 

Weber Shandwick is a leading global marketing and communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world.

We push beyond category convention, pairing data-driven insights with creative prowess to deliver game-changing ideas that earn attention and drive business impact. We have a deep bench of talent across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s A-List in 2020 and Best Places to Work in 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.