Associate Director (VP), Paid Media

 

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the relevant platforms, latest technology and insightful strategy to craft stories that make meaningful impact for some of the world’s leading brands and businesses like AB InBev, Ikea and Princes to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

A snapshot of the role..

Based in Manchester and working alongside our award-winning digital and PR teams in a fully integrated environment, you’ll play a key role in bringing some of the world’s biggest brands to life across multiple channels.

Supported by our great team, you’ll design and develop creative concepts, flex your creative muscles and deliver high-quality deliverables across a range of media production disciplines. From social content to campaign creation, in print, motion and brand development. We cover a wide sector mix and work closely with our colleagues across the UK.

What will you be doing? 

Typical duties could include…

• Working with our client team to ideate new creatives
• Designing a range of social statics, videos and carousels
• Storyboarding and developing a series of motion graphic videos
• Templating assets for client-side editing
• Developing graphics to support a new business pitch
• Optimising content for a given platform
• Scoping bodies of work with our project managers

We’d like to see experience of working within a studio, an in-house design team or freelancing, with an eye-catching digital portfolio of work to showcase your very best work.

Our ideal candidate would…

Experience

• Have working experience across the core Adobe Creative Cloud applications such as Illustrator, Premiere, After Effects, Photoshop and InDesign
• Be comfortable working across MacOS, in Powerpoint and Word
• Knowledgeably ideate and deliver across a range of digital, social and print mediums
• Have a passion for producing social content using traditional CC applications
• Possess a natural ‘eye for design’, delivering aspirational and professional assets
• Advise on project scoping with confidence
• Be comfortable in a client facing capacity, advising on approaches in real time
• Interpret and apply comprehensive brand guidelines accurately
• Build out projects with flexibility and client feedback requirements in mind
• Deliver refined creatives in a fast working environment with an ability to manage your time and priorities in a professional manner

Approach

• Be inspired by a blank canvas rather than intimidated by it
• Work collaboratively across the studio and the wider agency, whilst pushing projects forward individually in an organised manner
• Pay close attention to detail and constructively offer / receive feedback
• Have a growth mindset and be aware of their preferred areas of development
• Inquisitively explore emerging trends and sources of inspiration
• Be generous with their knowledge and be keen to share learnings with others

It would be nice if you could.. 

• Incorporate generative AI into production workflows
• Possess UX sensibilities and interactive design experience
• Have experience with other creative applications / tools (Adobe and beyond)
• Had hands on shooting experience with a DSLR
• Illustrate ideas on paper to communicate creative concepts with others

 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

 

 

 

Senior Manager – B2B Marketing, Digital

Weber Shandwick – Baltimore

 

Weber Shandwick is seeking a talented Senior Manager, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.

 

Working in our hybrid model – a mix of remote and onsite work – you’ll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC—embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency’s South business unit, including Atlanta and DC.

 

On any given day, you’ll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast. You’ll bring a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns.

 

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let’s talk!

 

RESPONSIBILITIES

• Develop and implement integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs
• Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles
• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences
• Serve as a lead business marketing strategist for key clients and internal teams
• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects 
• Inform the development of creative and editorial assets to resonate with clients’ priority audiences and ensure channels are being used in high-value ways
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing 
• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy

 

QUALIFICATIONS

• 6-8 years’ experience within the digital communications and marketing industry with a strong understanding of integrated strategies  
• Previous experience with a digital marketing or digital agency strongly preferred
• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals
• Strong experience with both large-scale and start-up business environments preferred

• Proven expertise in B2B and/or integrated digital campaigns
• Background in demand gen, lead gen, sales enablement, ABM and email marketing
• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot)
• Experience working with creative and/or technical teams
• Outstanding written and verbal communication skills
• Familiarity and comfort working with senior-level clients as well as integrated agency teams

 

 

More on the Essentials:

• Thinking:Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity.
• Communication: Speak, write and edit succinctly and compellingly.
• Storytelling:Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next.
• Management: Meet deadlines and deliver results. Work fast and work well.
• Interpersonal:Collaborate well, whether it’s in our team, with client or network teams
• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.
• Technical:Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
• Detail-Oriented:Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark:Understand what sets you apart.
• Growth: Recognizing where you can grow and be open to learning opportunities—enabling our team, agency and clients’ success.

 

What else we’re looking for:

• Experience in integrated digital marketing strategy and execution
• Ability to build fully-integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands
• Understanding of performance marketing tactics focused on results
• Background in demand gen, lead gen and social media marketing
• Experience in conducting research of various types such as; market landscape, persona, competitor and content research
• Experience in development of project plans, calendars, and workflow processes
• Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
• Strong understanding of digital analytics, measurement and performance-driven insights
• Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.)
• Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $79,000 – $95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

 

 

Weber Shandwick – Baltimore 

  

 

VICE PRESIDENT, BUSINESS MARKETING 

Baltimore, Maryland, United States 

 

Weber Shandwick is seeking a talented Vice President, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.  

 

Working in our hybrid model – a mix of remote and onsite work – you’ll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC—embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency’s South business unit, including Atlanta and DC.  

 

On any given day, you’ll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast. You’ll bring a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns. 

 

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let’s talk! 

 

 

RESPONSIBILITIES 

• Develop and implement integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs 

• Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles 

• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences 

• Serve as a lead business marketing strategist for key clients and internal teams 

• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects  

• Inform the development of creative and editorial assets to resonate with clients’ priority audiences and ensure channels are being used in high-value ways 

• Manage multiple projects at various stages simultaneously, while managing budgets and staffing  

• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy 

• Support new business development efforts 

  

QUALIFICATIONS 

• 10-12 years’ experience 

• Previous experience with a digital marketing or digital agency strongly preferred 

• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals 

• Proven expertise in B2B and/or integrated digital campaigns 

• Background in demand gen, lead gen, sales enablement, ABM and email marketing 

• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot) 

• Experience working with creative and/or technical teams 

• Success in participating in the new business process 

• Outstanding written and verbal communication skills 

• Familiarity and comfort working with senior-level clients as well as integrated agency teams 

• Experience in managing/providing oversight for junior or mid-level team members 

 

 

 

More on the Essentials: 

• Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity. 

• Communication: Speak, write and edit succinctly and compellingly. 

• Storytelling: Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next. 

• Management: Meet deadlines and deliver results. Work fast and work well. 

• Interpersonal: Collaborate well, whether it’s in our team, with client or network teams 

• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.   

• Technical: Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus. 

• Detail-Oriented: Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential. 

• Spark: Understand what sets you apart. 

• Growth: Recognizing where you can grow and be open to learning opportunities—enabling our team, agency and clients’ success. 

 

  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Salary range: $113,000 – $150,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1