Senior Manager, B2B Marketing

 

 

Weber Shandwick – Baltimore 

  

 

VICE PRESIDENT, BUSINESS MARKETING 

Baltimore, Maryland, United States 

 

Weber Shandwick is seeking a talented Vice President, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.  

 

Working in our hybrid model – a mix of remote and onsite work – you’ll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC—embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency’s South business unit, including Atlanta and DC.  

 

On any given day, you’ll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast. You’ll bring a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns. 

 

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let’s talk! 

 

 

RESPONSIBILITIES 

• Develop and implement integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs 

• Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles 

• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences 

• Serve as a lead business marketing strategist for key clients and internal teams 

• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects  

• Inform the development of creative and editorial assets to resonate with clients’ priority audiences and ensure channels are being used in high-value ways 

• Manage multiple projects at various stages simultaneously, while managing budgets and staffing  

• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy 

• Support new business development efforts 

  

QUALIFICATIONS 

• 10-12 years’ experience 

• Previous experience with a digital marketing or digital agency strongly preferred 

• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals 

• Proven expertise in B2B and/or integrated digital campaigns 

• Background in demand gen, lead gen, sales enablement, ABM and email marketing 

• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot) 

• Experience working with creative and/or technical teams 

• Success in participating in the new business process 

• Outstanding written and verbal communication skills 

• Familiarity and comfort working with senior-level clients as well as integrated agency teams 

• Experience in managing/providing oversight for junior or mid-level team members 

 

 

 

More on the Essentials: 

• Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity. 

• Communication: Speak, write and edit succinctly and compellingly. 

• Storytelling: Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next. 

• Management: Meet deadlines and deliver results. Work fast and work well. 

• Interpersonal: Collaborate well, whether it’s in our team, with client or network teams 

• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.   

• Technical: Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus. 

• Detail-Oriented: Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential. 

• Spark: Understand what sets you apart. 

• Growth: Recognizing where you can grow and be open to learning opportunities—enabling our team, agency and clients’ success. 

 

  

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

Salary range: $113,000 – $150,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-RJ1 

 

 

The Company:

Resolute is a data driven media and measurement agency.  Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing.  Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world’s leading companies and brands. Resolute is a separate agency within the Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.  Weber Shandwick is part of the Interpublic Group (NYSE: IPG). 

Role Summary:

Are you ready to shape the future of a thriving agency in a new market? This is a rare and exciting opportunity to join Resolute, a leading paid media agency within the TWSC, as the first member of our London-based team.

As an Associate Director, you’ll spearhead media planning and strategy efforts, collaborating with local clients and agency partners to deliver exceptional results. This position is ideal for someone who thrives on building something new, combining strategic excellence with the opportunity to help grow a dynamic team and client base. With a clear path for career progression and leadership, this role offers unparalleled potential for growth and impact.

This is a hybrid role, requiring approximately three days per week in an IPG office in London, with flexibility to work from home based on the day’s demands. The role will require travel within the EMEA market, estimated at approximately 25% during the first year.

Role Detail:

Media Strategy & Planning

• Develop Strategic Media Plans: Craft and present tailored paid media strategies to meet client objectives across diverse industries. Partner closely with agency partners or direct clients to understand campaign goals, target audiences, and market challenges to deliver innovative and effective media plans and strategies.
• Market Insights: Leverage knowledge of the UK and EMEA media landscape to identify trends, opportunities, and best practices in paid media.

Support Market Expansion:

• Foster Collaboration: Develop strong relationships within the Weber Shandwick Collective and IPG EMEA agencies, positioning yourself and Resolute as the go-to paid media partner.
• Integrated Campaigns: Work closely with agency teams to align media strategies with broader marketing and communications initiatives, ensuring cohesive and effective campaigns.
• Thought Leadership: Represent Resolute in inter-agency meetings, workshops, and planning sessions, showcasing your expertise in paid media strategy and execution.
• Cross-Team Enablement: Educate and empower agency partners on Resolute’s media capabilities, helping them identify and communicate opportunities for paid media to their clients.
• Feedback Loop: Act as the liaison between Resolute and partner agencies, ensuring continuous improvement through shared insights and collaborative problem-solving.
• Client Acquisition: Support business development efforts, including pitching to new clients and expanding existing accounts within the EMEA region.

Team Building & Leadership

• Contribute to the London team development: Serve as the foundational member of the London-based team, contributing to recruitment, onboarding, and training of future hires.
• Mentorship: Guide and mentor junior team members as the team expands, fostering a collaborative and high-performing culture.
• Cross-Regional Collaboration: Work seamlessly with the US Resolute team to ensure alignment and smooth execution of campaigns.

Client & Campaign Management

• Relationship Management: Build and maintain strong relationships with local agency partners and clients, serving as their trusted advisor and the key point of contact for paid media efforts.
• Vendor Partnerships: Collaborate with local vendor partners to align efforts and ensure seamless campaign delivery.
• Performance Reporting: Oversee the preparation and presentation of campaign performance reports, providing insights and actionable recommendations.
• Media Execution Oversight: Coordinate with the US team to ensure campaigns are executed on time and within budget while maintaining quality standards.
• Budget Management: Manage media budgets effectively, tracking spend and ensuring transparency with clients.
• Process Optimization: Identify and implement improvements to streamline process from local media planning to US based execution and reporting.

Qualifications

• Extensive paid media experience with strong client and team leadership qualities
• Experience buying and managing complex digital full-funnel campaigns
• Strong analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Google Analytics and Facebook Certifications a plus