Manager, Earned Media

About the Opportunity    

The Weber Shandwick team is seeking an Account Director, Earned Media Strategy with exceptional earned strategy and media relations prowess to support CPG, Retail and Food & Beverage clients. The ideal candidate loves the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Director, you will have the opportunity to work on various top tier brands in various consumer categories.

 

About you: Are you someone who knows the modern media landscape and has a unique experience telling stories that help brands earn their place in culture? We are looking for a highly collaborative, original thinker who is endlessly curious about the intersections of culture, earned media, influencer and social. We want someone who can frame a problem, develop succinct insights, and explain what it all means in a compelling story. Come grow your career as part of our leading community of earned media strategists.

 

Responsibilities 

• Possesses superlative AP Style writing skills
• Builds and maintains excellent relationships with media 
• Understands industry landscape/issues that may directly and indirectly impact a client  
• Endlessly curious about our client’s business and their competitors
• Retail, Beauty, F&B knowledge and curiosity
• Proactively and reactively crafts and tells compelling stories on behalf of clients
• Leads the development of and is responsible for the execution of earned and integrated media programs
• Develops strategies/plans and writes media materials
• Brings a client-focused attitude that results in work being performed to the highest quality standards
• Counsels and interacts effectively with clients and leaders at client organizations
• Serves as key team member on client and inter-agency teams
• Mentors, coaches and develops direct reports and more junior team members
• Cultivates and participates in new business opportunities and pitches

 

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

 

Basic Qualifications 

• 6-8 years of experience.  
• Experience leading projects from start to finish, working with integrated teams across various disciplines.
• Earned strategy and media relations experience
• Bachelor’s degree 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $95,000.00 – $125,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Associate, Earned Media, Healthcare + Corporate

The team at Weber Shandwick has an exciting opportunity for an Associate to join our team, working across both our Healthcare and Corporate practices. This opportunity is a fit for a strategic, creative and organized individual, who is a fast learner and keen observer of cultural trends. Ideal candidates should be passionate about earned media and client service.

As a crucial supporting role on client work, this individual will work closely with multiple cross-channel PR teams to assist in the development, execution and measurement of local and national campaigns on behalf of our clients.

Job description:

• Drafting public relations action plans, goals, media targets and pitch angles 
• Persuasively pitching media and securing high-profile coverage for clients
• Staying abreast of current industry news and trends, and ideating creative media, thought leadership and social activations based on your observations; understanding client objectives and priorities to help shape activations  
• Developing and managing timelines and weekly action plans to ensure all deadlines on client programs are met
• Managing editorial calendars, awards, and speaking opportunity programs on behalf of account teams, including vetting opportunities, crafting applications, and liaising with coordinators
• Anticipating and proactively offering solutions to senior team leadership for executional issues specific to assigned programs 
• Developing written media and communications materials – from media pitches to digital content
• Researching media topics, trends, important issues, and reporters in support of new assignments and projects
• Delving into sometimes complex and technical topics to build a deep understanding of clients’ business, industry and points of view
• Assisting in client communications, including developing and coordinating routine account management materials such as timelines, activity reports, client documentation and project management support

Requirements:

• 1-3 years of professional experience in an agency or similar setting 
• Experience and interest in working with healthcare and corporate clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary: $47,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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B2B Marketing Intern (Summer 2025) 

Weber Shandwick Baltimore is not looking for your traditional PR or social-media Intern. Instead, we’re focused on the strategies and platforms needed to develop integrated marketing campaigns.
 
What you’ll do all day:
•    Plan: Assist in project coordination and logistics
•    Evaluate: Review project deliverables to ensure they meet specifications and standards
•    Coordinate: Collaborate with media, creative, strategy, development and account teams
•    Report: Review and provide input on performance deliverables
•    Engage: Share big ideas in brainstorms and with teams
•    Research: Analyze brands using various resources
•    Monitor: Track clients and industries online behaviors and relevant/trending topics
 
What we’re looking for from you:
•    Thinking: Do it out of the box. Look for holistic and innovative ways to meet needs and challenges. Foster a curious mind and ask thoughtful questions
•    Digital: Know digital platforms (tech, email, CRM, social, etc.), what brands are doing with them and best practices
•    Technical: Know Word, PowerPoint, Excel and Outlook. Familiarity with platforms like Google Analytics, Google Data Studio, Facebook Business, LinkedIn, Adobe Creative Suite, Sprout Social, MailChimp, Campaign Manager, WordPress
•    Management: Meet deadlines, put out fires and multi-task. Work fast, and work well. Volunteer to take on new responsibilities
•    Detail-Oriented: Attention to detail and a commitment to delivering clear and precise work is a must
•    Problem-Solving: Think proactively and provide solutions/recommendations for day-to-day tasks and account initiatives
•    Dynamic: Ability to work in a fast-paced agency environment, often independently
•    Communication: Speak, write and edit succinctly and compellingly
•    Spark: Understand what value you can bring to our team
 
What you’ll get from us:
•    Built-in mentorship: all interns are paired with a mentor dedicated to making your time with us amazing
•    Exposure: You’ll be introduced to cross-functional marketing teams, solving the greatest challenges for enterprise- and mid-level brands
•    Trainings and coaching: you’ll be invited to workshops and ongoing trainings to introduce you to the latest and greatest in the industry
•    A possible career: Internships have the possibility of growing into a full-time position
•    A paycheck! Interns are paid hourly, at 40-hours per week
 
Requirements:
•    Recent college grad or related experience
•    Availability: 40 hours a week from June to August

 

Washington DC Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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