Public Relations Intern (Summer 2025)

Programme de stage chez Weber Shandwick

 

Vous avez envie de vous lancer dans le monde des communications en travaillant pour l’une des agences de stratégie communication les plus récompensées, représentant certaines des plus grandes marques à l’échelle mondiale? Certes, nos origines sont ancrées dans le monde des relations publiques, mais Weber Shandwick a su évoluer et transformer son offre afin de proposer des services de consultation intégrée pour divers clients œuvrant dans toutes sortes de domaines comme les finances, la santé, la consommation et le commerce de détail.

 

Image de marque, réseaux sociaux, publicités numériques, rédaction de contenu éditorial, organisation d’événements expérientiels, optimisation des moteurs de recherche, production de contenu vidéo, développement de sites web, stratégies de communication interne, relations avec les influenceurs, gestion de crise, stratégies de relations publiques et d’affaires publiques. Notre travail, nos connaissances et notre équipe sont aussi uniques que chacune des idées que nous présentons à nos clients tous les jours.

 

À PROPOS DE NOTRE PROGRAMME DE STAGE

 

Dès le premier jour, vous évoluerez au sein d’un environnement qui vous permettra d’explorer les différentes facettes des relations publiques et du marketing. Vous serez amené à effectuer diverses tâches :

• Analyse de l’actualité afin de garder l’équipe et les clients informés de la couverture médiatique les concernant.
• Rédaction, en français et en anglais, de rapports de recherche, de contenu pour les réseaux sociaux, de notes internes ou de communications destinées aux médias.
• Appui lors de l’organisation d’événements : coordination auprès des divers fournisseurs, envoi des invitations aux influenceurs et aux médias, soutien logistique.
• Recherche de données qui contribueront à la conception de plans stratégiques afin de conquérir de nouveaux clients.
• Participation à des séances de remue-méninges.
• Appui aux équipes qui reçoivent des demandes spontanées en lien avec l’administration de certains dossiers.

 

À PROPOS DE VOUS!                    

• Vous êtes disponible à temps plein (40h/semaine)
• Vous êtes curieux et intrigué par ce qui fait la renommée d’une marque ou ce qui fait d’une nouvelle un moment mémorable.
• Vous êtes passionné par les grandes marques et entreprises et souhaitez faire connaître leur savoir- faire.
• Vous voyez les choses en GRAND, et vous feriez n’importe quoi pour voir vos idées prendre
• Vous préférez de loin être occupé que de vous tourner les pouces, en plus d’être habile à gérer des échéances variables dans un environnement qui bouge
• Vous êtes avide de tendances numériques/sociales/médiatiques et vous en demandez toujours plus.
• Votre sens critique et votre créativité vous permettent de décortiquer des idées complexes afin de les expliquer de manière
• Vous êtes bilingue (français et anglais).
• Vous avez d’excellentes aptitudes de rédaction en français et en anglais.
• Et vous possédez un diplôme universitaire ou l’équivalent.

 

VOUS AVEZ CE QU’IL FAUT?

Faites-nous parvenir votre lettre de présentation et votre curriculum vitae à l’adresse courriel suivante : mkhoury@webershandwick.com.

 

Nous acceptons les candidatures dès maintenant puisque nous souhaitons combler le poste de stagiaire dès le mois de mai 2025.

 

Weber Shandwick vous souhaite la bienvenue et encourage toute personne à soumettre sa candidature.

 

Les candidatures seront clôturées le 21 février 2025.

 

Public Relations Intern (Summer 2025)

 

Are you looking for exposure to an award-winning global marketing communications agency working with some of the world’s most exciting brands? Are you ready to IGNITE your career?

Weber’s IGNITE isn’t your average agency internship program. It’s a career-launching opportunity for anyone eager to play a role in solving today’s biggest communications challenges. It’s an immersive dive into our agency where you will do real work with real clients.

 

IGNITE offers a fulltime fully curated, hands-on experience that’s designed to develop your skillset, provide invaluable insights and help you explore the many facets of our industry as you define – and invest in – your career path.

 

While our story is rooted in traditional PR, we’ve evolved into a fully integrated agency working with some of the biggest names in QSR, CPG, retail, healthcare, technology and financial services.

 

Across media relations, influencer relations, social strategy, corporate reputation, crisis management, public affairs, branding, editorial content, employee engagement, digital advertising, experiential events, analytics, social impact and more – our work, knowledge and people are as diverse as the ideas we present every day.

 

WHAT YOU’LL DO

From creative brainstorming to day-to-day execution, IGNITE interns form the foundation of a talented team that generates ground-breaking, award-winning programs. During the program, you’ll work on campaigns for iconic brands and companies you likely encounter every single day.

 

Beginning day one, we’ll create an environment that allows you to explore the various facets of Public Relations and Marketing: 

• Conduct and report on media monitoring to keep us aware of client coverage and what’s happening with their competitors, identify potential risks and support with crisis management.
• Prepare and update media and influencer lists with fresh outlets, angles and voices.
• Apply strong written ability to draft research reports, social content, internal communications and media relations materials.
• Support event execution: generate ideas, source locations, coordinate vendors, engage with media/influencers, and set-up/take-down.
• Develop briefs that help planners and creative teams understand the client ask.
• Dig deep into consumer and competitive research to support with new business pitches.
• Attend brainstorms alongside strategic planners, art directors and copywriters.
• Assist account teams with ad-hoc tasks such as project management and billing support.

 

WHAT YOU’LL GET FROM US

• Experience – You’ll be part of one or more account teams working on some of Canada’s (and the world’s) top brands. You won’t be watching from the sidelines, you will be IN the work.
• Training and coaching – You’ll kick off your experience with a series of trainings to introduce you to the core areas of our work, and then be invited to workshops and ongoing local and global trainings to keep you on the cutting edge of some of the most advanced thinking in the industry.
• Mentorship – You’ll be paired with a “People Champion” to ensure you get the most out of your experience and help guide your career.
• Support – You’ll get a buddy (who was also a recent IGNITE intern) dedicated to showing you the ropes and navigate the agency world, as well as access to a network of current and former interns to trade tips and share advice.
• A paycheck! – Our interns are paid hourly, at 40-hours per week.

 

Our IGNITE interns will earn practical experience as fully integrated members of account teams and will receive coaching from team members to help advance your career goals.

 

GOT WHAT IT TAKES?

We are accepting applications for summer (May-August) 2025. Applications are welcomed from candidates in Montreal.

 

Weber Shandwick welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

 

Applications will close on February 21, 2025.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Canada Salary range: $20.00 – $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

#LI-LC1 

VICE PRESIDENT – EARNED MEDIA STRATEGY  

 

At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!  
  
If you’re a dynamic media relations maestro with an integrated-marketing mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 

 
POSITION PROFILE 

  

We are currently seeking a Vice President – Earned Media Strategy to join our Integrated Media team in Toronto. We’re looking for a self-starter who is ready to take the lead in driving the agency’s media relations offering forward. As a key leadership position as the Earned Media lead for Canada, this person will lead media relations for several major accounts while establishing best practices, driving growth and developing skillsets across the agency. 

 
The ideal candidate has deep experience in media relations and/or journalism and specializes in earned-first storytelling that drives coverage and impact. They have established connections to top-tier journalists, understand the inner workings of newsrooms, love the thrill of the pitch and are driven by landing that perfect headline. Most importantly, they champion earned-first thinking, lead by example in developing and maintaining media relationships and inspire a passion for pitching. 

 

We’re looking for someone who understands how to break through today’s modern media landscape, while keeping their finger on the pulse of where the industry is heading and how outlets and audiences are evolving. Expertise in healthcare, and a desire to support the work and growth of our healthcare team is a must.

 

This role requires a leader who can motivate a team, tap into their passion and lead with a sense of integrity, honesty and humility – someone who can set the big-picture strategy but isn’t afraid to roll up their sleeves and dive into the work. 

 

Most importantly, we are looking for someone who wants to put their strategic skills to work driving coverage for great brands, is highly collaborative and willing to grow and lead a team doing bold new things.  

 

RESPONSIBILITIES 

• Oversee, participate, and counsel on the strategy and implementation of strategies that drive earned media coverage across traditional, online, and emerging platforms 

• Serve as the primary Canadian earned media lead for major global brands – with a focus on healthcare 

• Collaborate with teams across the agency (e.g., account, creative, social, influencer) to develop powerful integrated approaches for earning attention, advising on the right angles for strong editorial cut through and coverage 

• Ensure the agency maintains top-tier media relationships and is continuously building new ones with emerging media 

• Meet regularly with a strong network of key editors, producers and journalists to uncover proactive opportunities to our clients 

• Advise clients on media strategy development across traditional, online, and other platforms, providing strategic counsel and insightful recommendations  

• Set standards and oversee the production of media materials including media lists, media pitches, key messages, media audits, briefing books, etc. 

• Advise clients on media approach, issues management and media training 

• Oversee media relations training and talent development 

• Lead the media strategists within account teams and act as an inspiring role model to junior talent across the agency. 

 

REQUIREMENTS 

• 12+ years’ experience focusing on media relations and/or journalism 

• Healthcare industry experience 

• Proven media relations skills, including developing strategy, building and maintaining media relationships and pitching and landing stories 

• Experience leading large-scale, integrated activations and campaigns 

• Strong writer and editor – ability to craft messages and story narratives for both corporate and consumer audiences 

• Strong leadership skills – the ability to manage and prioritize multiple work streams and staff 

• Strong presentation skills 

• Must be proactive and flexible, a team player able to work in a fluid environment with changing priorities 

• Proven new business expertise and success 

• Established experience building teams, managing and mentoring junior staff and working collaboratively in a cross-functional setting  

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: $116,000.00 – $155,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1