Vice-President, Integrated Media Strategy

We Are Seeking

We are seeking an Account Director to join our Media Relations team within our Health Practice. As a Director, you will be responsible for managing client, media and inter-agency relationships, playing a critical role in determining the future and long-term success of our Health practice.

You will be responsible for all aspects of a client relationship and account team as it relates to earned media . You will supervise major pieces of business and team members. Other responsibilities include recommending programs and activities, coordinating with clients’ goals, effectively delegating projects, offering counsel to team members, and allocating agency resources to match client budgets.

You are also engaged with business development, strategic program planning, and the development of creative concepts. Ideally, you will have consumer health experience and a proven track record of managing branded and unbranded consumer campaigns with media and third party partnerships. The following is a general outline of primary responsibilities.

Additional responsibilities include but are not limited to:

• Day-to-day client support and counsel
• Leading media relations efforts for team including managing junior staff
• Driving communications support around campaigns
• Working across internal and external specialists including media, digital, creative and agency partners
• Working with senior counselors on strategy

What We Are Looking For

• Capacity to convey ownership of assigned projects to junior team members
• Can solve conflicts
• Can mobilize and motivate teams
• Can work independently and as part of a team
• Excellent oral and written business communication skills
• Aptitude for financial analysis
• Can complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Instills confidence with clients and colleagues

Qualifications

• At least 7 years’ healthcare public relations/communications experience, including an interest in working with the media
• BA or BS in Communications or in a related field

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $115,000 – $135,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Weber Shandwick is seeking a Manager (Account Supervisor level) to join our Integrated Media team within our Healthcare Practice.

We Are Seeking

We are seeking a strong Manager to join our Media Relations team within our Healthcare Practice who loves the thrill of the pitch, building relationships with media, and has a passion for healthcare innovation. As a Manager, you will have the opportunity to work on various top tier brands in various healthcare categories, including high science, health and wellness and consumer health.

What You Will Be Doing

• Develop a strong understanding of the client’s business and target audience, and work with sr. media members, strategists and creative team members to deliver solutions that meet program objectives
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Maintain real-time understanding of health news and trends and support creative ideation for evergreen opportunities on a consistent basis
• Proactively seek relationships with journalists on behalf of clients
• Serve as a role model to team members
• Participate in office-wide initiatives, seminars and meetings to further professional learning and development
• Actively participate in agency development and assist with new business as needed

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant experience
• Media relations experience
• Spanish-speaking a plus

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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DIRECTOR – SOCIAL & INFLUENCER STRATEGY 

 

At Weber Shandwick, we build brand stories designed to earn attention, coverage and conversation. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it!  
  
If you’re a dynamic social and influencer marketing expert with an integrated mindset, here’s an opportunity to play a leadership role at a forward-thinking, award-winning and globally leading agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 

 

POSITION PROFILE 

  

We are currently seeking a Director – Social & Influencer Strategy to join our Integrated Media team in Toronto. We’re looking for a self-starter who is ready to play a key role in driving the agency’s social and influencer teams forward. As a key member of our Social & Influencer team, this person will lead breakthrough work across several major accounts, while driving growth and socializing best practices across the agency. 

 

The ideal candidate is passionate about social media and working with influencers and creators. The position requires expert-level understanding of social platforms and influencer marketing and the role they play in the larger interconnected and ever-evolving media ecosystem.  

 

They have deep experience in the social and influencer space with notable brands and are in tune with emerging trends, as well as the broader cultural and technological shifts taking place in the media landscape. This role calls for curiosity about what comes next in technology, marketing and media, paired with a passion for working with influencers.  

 

We’re looking for someone who knows how to motivate a team, tap into their passion and lead with a sense of integrity, honesty and humility – someone who can set the big-picture strategy but isn’t afraid to roll up their sleeves and dive into the work. 

 

Most importantly, we are looking for someone who wants to put their strategic skills to work driving engagement for great brands, is highly collaborative and willing to grow and lead a team doing bold new things.  

 

Responsibilities 

 

• Develop a deep understanding of our clients’ businesses and target audiences, and – working in close collaboration with our Creative, Insights and Client Experience teams – lead the creation and execution of innovative and integrated social and/or influencer campaigns that drive trackable and meaningful results 

• Serve as the primary Canadian social and influencer lead for major global brands – 

leading the development of innovative social/digital initiatives from briefing to execution, including campaign strategies, content creation, paid integration and measuring effectiveness/ROI, as well as digital team structure and workflows 

• Stay at the forefront of technology trends, new applications and emerging platforms to champion social and digital innovation and continuously further our offerings 

• Provide expert counsel to clients and colleagues on social/digital/influencer trends, issues and best practices – act as a thought leader who shares knowledge, expertise and strong counsel internally and externally  

• Continuously advance the agency’s influence offering; overseeing key relationships with talent agencies and content creators, and institutionalizing a set of best-in-class tools and processes for identification, contract negotiation, content planning, paid amplification, campaign optimization, measurement and ROI analysis 

• Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients 

• Work closely with our Insights team to advance our social listening and analytics offering 

• Socialize and promote our social and influencer capabilities to drive organic and new business growth 

• Lead a high-performing team of digital specialists; mentor and develop junior team members 

  

REQUIREMENTS 
 

• 8-10 years of experience, preferably within an agency environment or major brand 

• A thorough command of the social media and digital world (from the evolving social web to mobile tools and trends), sophisticated client service and digital communications skills, high energy, and passion for this area of rapid change and innovation 

• Expert-level proficiency in social media platforms and inherent curiosity about emerging communities – willing to experiment with cutting-edge platforms and techniques and sell in new ways of thinking to clients  

• Deep expertise in building and managing influencer programs, establishing best practices and leading strong influencer marketing teams. 

• Understand the paid media environment and how it applies to a holistic social media strategy   

• Firm understanding of social platform paid and advertising tools  

• Familiarity with a broad set of social and influencer analytics tools; and experience working with an analytics team to measure campaign ROI and generate insights that inform future strategy 

• Established relationships with social platforms, partners, influencers and talent agencies  

• Outstanding communication skills to successfully present program recommendations and establish trusted relationships with senior clients  

• Proven new business expertise and success 

• Proven experience building teams, managing and mentoring junior staff and working collaboratively in a cross-functional setting  

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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