Senior Vice President, Integrated Media Strategy  

POSITION PROFILE.

We are looking for an English/Spanish-bilingual SVP, Integrated Media Strategy with a diverse background of client and category experience and a history of designing and implementing integrated communications programs that earn attention and connection with the Hispanic market. A critical role on the agency’s leadership team, this position requires a highly analytical and strategic thinker able to transform stories into trending topics. Working with account, strategy, and creative teams, they will oversee a growing group of specialists spanning earned media relations, influencer marketing, digital and social content, community management, and paid media.

The right leader will understand how media is evolving and be at the forefront of strategically and creatively socializing stories across all the formats and platforms people use to find news and information. Our ideal candidate is a media junkie with relentless curiosity about the people, platforms, and processes that make stories travel in a connected media world. This person also has a deep understanding of the Hispanic consumer market and ability to build a multicultural media strategy, particularly focused on the Hispanic market. They will steer our point of view and work, counsel clients, participate in new business, mentor talent, and provide thought leadership.

 

PRIMARY RESPONSIBILITIES.

• Provide Integrated Media strategy for multicultural audiences, with a focus on Hispanic market.
• Develop innovative, fully integrated media strategies that blend earned, influencer, owned, and paid platforms and tactics to accelerate ideas across our connected media world with predictable results.
• Oversee work from planning to activation to ensure optimization and flexibility to deliver client value.
• Play a critical role on key accounts, collaborating closely with Client Experience, Insights, and Creative teams to ensure ideas are break-through, culturally relevant, and earned at the core to drive coverage, conversation, and connection.
• Serve as a trusted counselor and thought leader for clients, demonstrating the value and impact of integrated media relations.
• Actively participate in agency new business development.
• Lead and mentor a team of Integrated Media specialists in North America, managing ongoing resourcing, staffing, and training to ensure successful delivery of work product.
• Be an early adopter of new media trends, platforms, and practices, democratizing learnings and helping to raise the Integrated Media acumen of our organization and clients.
• Demonstrate financial acumen in the areas of budgeting, billing, and staffing.

QUALIFICATIONS.

• 15+ years of experience, preferably within a public relations agency or related industry.
• Fluency in English and Spanish.
• Exceptional ability to translate ideas into actionable, integrated strategies designed to earn attention and connection with target audiences.
• Persuasive presenter and speaker, able to tell a story through the lens of media impact.
• Strong leadership and decision-making skills; experience building, managing, and mentoring a team.
• Entrepreneurial and resourceful self-starter passionate about selling work and winning new business.
• Collaborative work style while juggling multiple priorities and deadlines.
• Detail-oriented with a commitment to improving processes and outcomes.
• Existing network and relationships in the marketing and public relations industry is highly desirable.

Illinois Salary range: $185.00 – $185.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Senior Manager, Integrated Media (MEDIA & INFLUENCER RELATIONS, TECHNOLOGY)

 

If you’ve got a passion for PR, a pulse on Canada’s evolving technology landscape, and in-depth experience with enterprise tech and/or telecom brands – here’s an opportunity to grow your career at a forward-thinking, award-winning integrated communications agency.

 

Weber Shandwick Canada is currently seeking a Senior Manager to join our Integrated Media team in Toronto. You’ll work with some of the most innovative companies shaping Canada’s digital future, developing and executing integrated earned, owned and paid campaigns that position them at the center of business, innovation, and policy conversations. You love the thrill of the pitch, building strong media and influencer relationships, and translating complex topics like AI, cybersecurity, cloud and 5G into compelling, accessible stories. You’re equally comfortable navigating the business press, national newsrooms, and tech trade media.

 

With 4-6 years of experience across the traditional media, influencer and digital/social landscapes, you’ll work within integrated account teams to create powerful campaigns that drive meaningful and measurable results.

 

Responsibilities:

• Help develop and execute innovative and award-winning integrated PR campaigns for major brands
• Develop strategic media relations plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
• Identify and build relationships with influencers and content creators to bring our clients’ stories to life through trusted and relatable voices
• Identify new outlets and platforms, and creative ways to propel earned-first storytelling for our clients
• Monitor media outlets, understand industry issues that directly and indirectly affect our clients, and analyze and distill meaningful insights from media coverage
• Develop strategic messaging and provide counsel for clients’ issues and reputational risks
• Proactively monitor social media and influencer space for brand-building opportunities while also developing a sense of competitor programs and relevant cultural conversations
• Develop and track meaningful KPIs to measure the success of campaigns and return on investment for our clients
• Participation in office-wide initiatives, seminars and meetings to further professional learning and development
• Assist in the development and coaching of junior team members
• Actively participate in agency development and assist with new business

KEY QUALIFICATIONS:

• Approximately 4-6 years of experience, ideally in an agency, communications or journalism environment
• Strong understanding of the overall media and social media landscapes
• Experience working with technology and/or telecom clients 
• Established media relationships and examples of past success
• Proven ability to garner earned-first coverage and conversation on behalf of brands, organizations, companies or other institutions
• Familiarity with media and/or influencer databases, journalist-led tools and resources
• Ability to work effectively with integrated agency teams
• A working style that is self-motivated, well-organized and resilient to ever-changing timelines, requests and deliverables
• Strong written, verbal communication, presentation, collaboration and problem-solving skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: $79,000 – $95,000 
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Job Summary

KRC Research is seeking a Vice President (VP) to join our Washington, DC team. VPs are senior leaders at KRC, responsible for driving business growth, leading large and complex research engagements, and managing high-performing teams. This role combines strategic client leadership with a strong focus on business development, ensuring KRC continues to expand its impact and reputation across the sectors in which we work.

Basic Qualifications:

• Bachelor’s degree in business, market research, social science, or related field (advanced degree preferred)
• 12+ years of market research experience, ideally in an agency setting
• Expertise in quantitative and qualitative research methods, including data analytics
• Demonstrated success in new business development, including securing substantial revenue through proposals and pitches
• Strong comprehension of healthcare, financial, agriculture, tech, CPG & consumer sectors. Healthcare expertise a plus
• Proven ability to lead teams and develop talent at all levels
• Strong written and verbal communication skills, including client presentations
• Proficiency with Microsoft Office; familiarity with research and analytics software preferred
• Willingness to travel for business
• Authorization to work in the U.S.

Key Responsibilities:

Business Development

• Lead efforts to secure substantial new business revenue through self-generated leads, writing large proposals, and leading in-person pitches
• Cultivate new revenue streams by identifying opportunities for growth within existing accounts and expanding into new industries or services
• Coach team members to become independent revenue generators

Client Leadership

• Serve as a trusted advisor to senior clients, providing strategic counsel that extends beyond research to broader business challenges
• Build deep client relationships across the IPG network, proactively identifying opportunities to expand partnerships

Research Leadership

• Oversee large-scale and high-profile research projects from conception through final presentation, ensuring strategic alignment with client objectives
• Guide teams in developing research designs, survey questionnaires, analysis plans, and reporting strategies for complex projects
• Deliver actionable insights through visually compelling reports and presentations

Team Management

• Manage and mentor Directors and other senior staff, fostering professional growth and ensuring high levels of engagement and performance
• Ensure project teams are productive, engaged, and delivering work on time and within budget

Firm Building

• Play a leadership role in firm-building initiatives such as thought leadership, marketing efforts, or new product development
• Uphold KRC’s values by cultivating a positive workplace culture that inspires collaboration and innovation

Desired Attributes:

• Inspirational leader who motivates teams to achieve excellence while fostering a collaborative environment
• Strategic thinker who identifies root causes of challenges and provides innovative solutions to complex challenges
• Entrepreneurial, creative, and action-oriented, with a strong bias toward problem-solving and continuous improvement
• Exceptional communicator who is concise, articulate, clear, and persuasive in both speech and writing
• Known for reliability, respectfulness, and congeniality by both clients and colleagues
• Demonstrates executive presence, integrity, and a commitment to KRC’s overall success
• Builds trust and rapport across teams, levels, and agencies; has a reputation that attracts clients and talent

About Us

KRC Research is an insights-driven market research firm based in Washington, D.C. We turn data into intelligence to help our clients solve business challenges. KRC Research is a unit of the Interpublic Group of Companies (NYSE: IPG).

KRC Research is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

More information about KRC Research can be found at www.krcresearch.com

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Salary range: $100,000.00 – $150,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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