Senior Manager – B2B Marketing, Digital

Weber Shandwick – Baltimore

 

Weber Shandwick is seeking a talented Senior Manager, Business Marketing (B2B) to join our team, part of Weber Advisory, a unit that combines brand and communications expertise with cultural understanding and insights to provide trusted, agile C-suite counsel that accelerates stakeholder and business value.

 

Working in our hybrid model – a mix of remote and onsite work – you’ll help lead client partnerships focused on integrated digital marketing strategy and execution, across Baltimore and our NA network, particularly in Washington, DC—embracing our values of curiosity, inclusion, courage and impact. Our Baltimore office is a part of the agency’s South business unit, including Atlanta and DC.

 

On any given day, you’ll work on marketing automation strategy, content development, mapping user journeys, liaising with clients on a paid campaign, and/or helping to launch a podcast. You’ll bring a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns.

 

The ideal candidate will be highly collaborative, solutions-oriented, and have a passion for digital innovation and telling brand stories across digital platforms, including constructing efficient nurture journeys and concepting content production. If this is you, let’s talk!

 

RESPONSIBILITIES

• Develop and implement integrated marketing strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs
• Execute digital engagement campaigns for clients across sectors using marketing automation tools, especially for audiences with long sales cycles
• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences
• Serve as a lead business marketing strategist for key clients and internal teams
• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects 
• Inform the development of creative and editorial assets to resonate with clients’ priority audiences and ensure channels are being used in high-value ways
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing 
• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy

 

QUALIFICATIONS

• 6-8 years’ experience within the digital communications and marketing industry with a strong understanding of integrated strategies  
• Previous experience with a digital marketing or digital agency strongly preferred
• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals
• Strong experience with both large-scale and start-up business environments preferred

• Proven expertise in B2B and/or integrated digital campaigns
• Background in demand gen, lead gen, sales enablement, ABM and email marketing
• Experience with B2B automation platforms and MarTech tools (e.g. Salesforce, Marketo, Pardot)
• Experience working with creative and/or technical teams
• Outstanding written and verbal communication skills
• Familiarity and comfort working with senior-level clients as well as integrated agency teams

 

 

More on the Essentials:

• Thinking:Seeing the forest through the trees for our clients and not getting caught in the minutia. We celebrate intellectual curiosity and creativity.
• Communication: Speak, write and edit succinctly and compellingly.
• Storytelling:Understand the elements that make a story exciting, what brands are doing in the media ecosystem and across social platforms, and what they should do next.
• Management: Meet deadlines and deliver results. Work fast and work well.
• Interpersonal:Collaborate well, whether it’s in our team, with client or network teams
• Passion: Be energized by delivering high-quality work, building close client relationships, and executing effectively. Be motivated by the work.
• Technical:Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
• Detail-Oriented:Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark:Understand what sets you apart.
• Growth: Recognizing where you can grow and be open to learning opportunities—enabling our team, agency and clients’ success.

 

What else we’re looking for:

• Experience in integrated digital marketing strategy and execution
• Ability to build fully-integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands
• Understanding of performance marketing tactics focused on results
• Background in demand gen, lead gen and social media marketing
• Experience in conducting research of various types such as; market landscape, persona, competitor and content research
• Experience in development of project plans, calendars, and workflow processes
• Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
• Strong understanding of digital analytics, measurement and performance-driven insights
• Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.)
• Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Editor, Enterprise/Corporate/Technology – New York 

Editor, Corporate/B2B/Technology – New York – We are seeking a dynamic and motivated writer, editor, and content strategist to join our team to deliver high-impact work for major Corporate, Technology and other B2B clients.

This role partners closely with internal teams and clients to define business objectives and develop comprehensive content strategies across a variety of channels, including social, that drive results. The ideal candidate thrives on crafting strategic, creative stories under deadline and demonstrates expertise in digital storytelling across earned, owned, and paid media. Special consideration will be given to candidates with experience in LinkedIn content and executive communications.

The Ideal Candidate Would Have:

• 3-5 years of editorial experience at a media, publishing, or corporate communications company
• A proven track record of meeting daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• Strong editorial judgment and a keen sense for business news and trends
• Experience writing, reporting, and interviewing in a B2B or corporate context
• Ability to develop content strategies, set goals, define target audiences, perform research and competitor audits, select channels, and build editorial calendars
• Experience generating creative story ideas and executing them across formats, including client websites and social media accounts
• Ability to write sharp, engaging copy on a variety of business topics, tailored for different audiences and content types
• Knowledge of multimedia storytelling and digital publishing best practices
• Ability to work autonomously, make sound decisions, and raise concerns proactively
• Strong communication skills for effective collaboration with clients and internal teams
• Experience with web publishing, asset management, and content management systems (WordPress, Expression Engine, etc.)

Bonus: Experience creating LinkedIn content and executive communications for senior leaders

What You Will Do:

• Analyze client objectives and audiences to determine the most effective content channels and formats
• Create editorial workflows, develop content calendars, and report on content performance
• Generate and produce content packages, including blog posts, thought leadership op-eds, social posts/calendars, email/website copy, podcast/video scripts, and whitepapers
• Edit and oversee editorial calendars for websites and social channels
• Edit stories from team members and freelancers for publication
• Write short-form copy for social posts, with a focus on LinkedIn and executive communications
• Publish content in CMS platforms such as WordPress
• Manage analytics and reporting on web content

Contribute story ideas and execute them across digital platforms

• Coordinate with other departments, including art, media buying, and social media teams

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $66,300.00 – $80,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Account Manager Healthcare 

 

What’s Happening? 

The Public Affairs Practice at Weber Shandwick Brussels creates world-class work and word’s got out… Our reputation for delivering engaging campaigns that strike up conversations between policy makers and companies means we’re working with an enviable client list across a diverse range of sectors including; digital, healthcare, energy, transport, sustainability, social, trade, financial services and agriculture. 

We are looking to appoint an experienced PR professional to join our Public Affairs Healthcare practice at Account Manager level. This is a fantastic opportunity to join a successful team and take the next step up in your career at an award-winning global agency. 

 

The Role and Responsibilities 

• Leads/manages multiple integrated work streams and partners with client leads to deliver on time/on budget work; 

• Drives development of tactical plans, translating strategies into tactics, ensuring high quality deliverables align with strategies 

• Demonstrates a thorough understanding of how to design and implement public affairs campaigns on behalf of government, corporate and trade association clients, with an emphasis on highly-regulated industries 

• Applies working knowledge of communications to manage policy communications strategies on behalf of clients  

• Actively participates in the development and implementation of program recommendations 

• Supports new business pitch content creation and organic business growth efforts (proactive/reactive) 

• Contributes to marketing and business development efforts; 

• Mentors junior staff; 

 

What We’re Looking For 

• 3-6 years relevant working experience. Previous experience in a public affairs role in-house, in consultancy or experience working in the EU institutions is preferable. 

• A passion for external affairs and policy, supported by a curious mind and a strong interest in healthcare issues  

• Applied experience and understanding of the EU institutions and political dynamics surrounding healthcare policies. 

• Strong business acumen and appreciation of the commercial impact of policy decisions 

• Capability as an advisor, including first class communication and writing skills 

• An entrepreneurial approach to client servicing and business development 

• Dynamic team player and able to work in a fast-paced environment 

• Excellent interpersonal skills  

 

What We Offer 

• Growing professionally in a trendsetting agency working with both local and global clients. 

• A creative and casual dress company culture where you can be yourself, grow and innovate. 

• Our flexible working model 

• A competitive package and benefits. 

• A great chance to learn and develop in this highly agile role. 

 

About us 

With over 15 different nationalities in the office, Weber Shandwick Brussels truly represents the heart of Europe. We’re lucky to attract some of the best minds in PR & Comms. We’re dynamic, open-minded and fun. At Weber Shandwick, you can be yourself and own your impact. 

We encourage an inclusive work environment where being authentic, caring for each other and being entrepreneurial are part of our core ways of working. We foster a culture of growth and collaboration, we celebrate the hard work we do, and we care for each other’s wellbeing while doing it. Come work with us and be a part of shaping culture. 

 

Note from the Talent Acquisition Team 

Weber Shandwick is an Equal Opportunities Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin or disability status. We make our careers website accessible to all users, if you need accommodation to participate in the application process, please let your Recruiter know. We got you! 

 

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