AI & Analytics Intern (Summer 2025)

 

Join our team as an AI & Analytics Intern to drive the integration and formalization of AI best practices across our PR analytics, advisory, and product development teams. You’ll work directly with our analytics and innovation teams, experimenting with the latest AI agents and tools, developing systematic approaches to prompt engineering, and building scalable processes for both core deliverables and novel applications. This unique opportunity places you at the forefront of formalizing AI best practices for analyzing client documents, media conversations, audience personas, and outcome measurement, bridging the gap between cutting-edge AI, academic training in AI, and real-world PR application.

 

The ideal candidate will have a background in computer science, machine learning, or AI-related fields, have hands-on experience testing prompts and workflows across AI platforms, and is curious about ways that AI can be embedded within PR, communications, and analytics work. Interest and experience across at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.) is preferred.

 

Responsibilities:

• Collaborate with analytics and innovation teams to document how AI is incorporated within existing workflows, formalize methodologies, iterate prompts to incorporate feedback from human reviewers, and create step-by-step guides
• Test robustness of AI-powered findings across prompts, platforms, and presets through prompt-based and API interfaces
• Translate the implications and impact of technical nuances and ‘under-the-hood’ model calibrations for non-technical teams
• Generate use case summaries, efficacy benchmarks, and case studies
• Monitor and share information on emerging trends, frontier AI tools, solutions, and agents, particularly those with applications in PR

 

Qualifications:

• Academic training in computer science, large language models (LLMs), or AI-related technical fields
• Demonstrated knowledge and experience with natural language processing (NLP) concepts, APIs, code libraries, model evaluation, and automation tools
• Interest in, and ideally academic classes or experience in at least one PR discipline (multichannel media analyses, crisis, influencer, corporate reputation, brand marketing, creative, strategy, analytics, etc.)
• Strong interest in collaborating with multi-disciplinary teams focused on AI application and deployment within PR and communication domains
• Basic understanding of data analysis concepts and methodologies
• Exceptional attention to detail in documenting, annotating, and markdowns of scripts, prompts, and technical instructions
• Excellent written and verbal communication skills

 

Requirements:

• Education: The ideal candidate must be a recent college graduate or have demonstrated transferable skills

• Availability: 40 hours a week throughout the duration of your internship. This role will start soon and then run through September

 

Washington DC Salary range: $20.0 – $20.0

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Vice President, Earned Media Strategy

 

About the Opportunity:
The Weber Shandwick team is seeking a Vice President, Media Relations with deep consumer media expertise to lead earned media strategy and execution for top-tier CPG, Food & Beverage, and Consumer Lifestyle brands. This senior role offers the chance to shape large-scale, integrated campaigns across multiple consumer categories and work closely with influential clients and agency partners.

The ideal candidate thrives on the thrill of the pitch, excels at building and nurturing media relationships, and lives and breathes pop culture, trends, and sports. You’ll be a key strategic leader driving brand narratives that break through and resonate culturally.

About You:
You’re a media powerhouse with deep, trusted relationships across top-tier business, lifestyle, entertainment, news, and sports media — and a proven track record of leading earned media strategies for major consumer brands. You instinctively turn business goals into narratives that spark cultural relevance and deliver results, including elevating executive visibility through smart, high-impact storytelling.

Passionate about pop culture, entertainment, and sports — from racing and basketball to soccer, football, and golf — you know where brand and fan conversations intersect. You’ve successfully positioned brands around major cultural moments like the Super Bowl, Ryder Cup, and World Cup, bringing creativity and cultural resonance to the forefront.

Fluent in both traditional and emerging platforms like podcasts, Substack, and creator networks, you stay ahead of what’s next. You understand how and where to place top-tier-worthy stories — from thought leadership to breakthrough brand campaigns.

A strategic thinker who thrives in high-pressure environments, you bring calm clarity to complex, integrated programs. As a collaborative leader and mentor, you grow talent, build client trust, and inspire teams to deliver standout earned work rooted in insight and cultural impact.

Responsibilities: 

• Lead the development and flawless execution of comprehensive earned and integrated media campaigns for large-scale consumer clients
• Build and maintain strong relationships with top-tier media across national, regional, and digital outlets — spanning business, lifestyle, food & beverage, mainstream news, sports, entertainment, and commerce verticals
• Craft compelling, culturally relevant narratives that tap into sports and pop culture trends — including racing, basketball, soccer, football, golf — and major events like the Super Bowl, World Cup, and more
• Oversee earned media campaigns across various formats — from product launches and thought leadership to celebrity partnerships and high-profile brand initiatives
• Monitor media trends and provide timely insights to clients and teams, identifying earned opportunities grounded in what’s timely, buzzy, and impactful
• Counsel senior clients, executives and spokespeople on media strategy, positioning, and media training
• Confidently present strategic plans and campaign results in client meetings, inter-agency collaborations, and new business pitches
• Partner with cross-functional teams to ensure earned strategies are aligned with broader marketing and brand goals
• Manage resources, timelines, and deliverables with precision, ensuring top-tier execution and a client-first mindset
• Mentor and lead junior team members, fostering growth, ownership, and earned media excellence

Competencies:

• Business Acumen — Align earned media strategies with client business goals and marketing priorities
• Client Service — Build trust and rapport with senior client stakeholders and agency teams
• Proactivity — Continuously pursues innovative media opportunities and storytelling approaches
• Collaboration — Foster strong relationships internally and externally to drive cohesive campaign execution
• Critical Thinking — Analyze challenges, anticipate media and client needs, and deliver insightful solutions
• Leadership — Effectively mentor and guide teams while managing complex projects and expectations

What We’re Looking For:

• 8+ years of public relations or communications experience, with increasing responsibility leading earned media for major consumer brands
• Strong track record of top-tier media placements and well-established relationships across lifestyle, business, entertainment, sports, and pop culture media
• Subject matter expertise in CPG, food & beverage, men’s lifestyle, and entertainment; bonus points for experience in the beer industry, global media, and social impact
• Demonstrated success managing earned campaigns featuring Tier A talent, including celebrities, musicians and athletes
• Skilled in developing and executing thought leadership, product launches, brand campaigns, celebrity partnerships, and sports sponsorships and events
• Experienced in media training and counseling senior clients and executives
• Able to integrate earned strategy seamlessly with digital, social, and paid media efforts
• Proven problem-solver with strong judgment under pressure and ability to make decisions with limited information
• Excellent client service skills with confidence advising senior stakeholders and working within large, marketing-driven organizations
• Effective communicator (written and verbal) with strong presentation skills and experience leading new business efforts
• Collaborative team leader with a track record of mentoring talent and managing multiple fast-paced projects with clarity and control

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

 

NYC Salary range: $125,000 – $165,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

 

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

 

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Senior Associate, Influencer

PRIMARY RESPONSIBILITIE

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro)
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives
• Manage influencer outreach, negotiations, contracting, and onboarding processes
• Support content production, asset management, and timeline tracking across influencer programs
• Coordinate approvals across client, legal, and integrated agency teams
• Collaborate with paid social team to optimize influencer content for amplification
• Monitor cultural trends, social media behaviors, and emerging creators to keep our work ahead of the curve
• Proactively identify process improvements, contribute ideas to evolve our influencer approach, and bring new opportunities to the table
• Help manage reporting, performance tracking, and learnings for ongoing optimization
• Ensure seamless collaboration with social, creative, PR, and paid teams to maintain an integrated approach

QUALIFICTIONS

• 3 years’ experience working in influencer marketing, preferably at an agency or in-house at a brand
• Fluent in social platforms (Instagram, TikTok, YouTube, emerging platforms) and adept at identifying talent trends
• Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams
• Comfortable supporting influencer contracting and negotiations
• Sharp project management skills — you’re highly organized, detail-oriented, and deadline-driven
• Culturally curious — you stay plugged into what’s trending, what’s next, and who’s shaping conversations
• Self-starter who takes initiative, problem-solves independently, and isn’t afraid to bring fresh thinking to the table
• Comfortable working in a fast-paced environment with multiple workstreams and stakeholders
• Team player who thrives in a collaborative, integrated environment

Is this you? 

Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. 

Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.  

Have “Gravitas” in the influencer space and skin-in-the-game:  Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. 

Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database) 

Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. 

Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick. 

Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch. 

Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms. 

Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically charged and inspired at all times. 

Be curious, always: You are willing to learn a little bit of everything, and open to take on anything. 

Salary range: $59,000-65,00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-KG1