Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a Manager to join our Integrated Media team within our Consumer Brand Practice.

We’re seeking an enthusiastic and skilled Manager, Earned Media with lifestyle and food & beverage expertise to join our Integrated Media team in Toronto.  The ideal candidate is passionate about the latest consumer trends and has a deep enthusiasm for media and creator outreach, pitching, and building relationships. You are deeply immersed in what’s happening in culture and understand the role brands have to play within it. As a Manager, you will have the opportunity to work on top-tier consumer brands, bringing creative stories to life and executing high-energy consumer events.

What You Will Be Doing

Shape Integrated Media Strategy:

• You will play an important role in shaping the media strategy for our clients, specifically in the food and beverage space. You will help to design integration across earned media—inclusive of traditional media, emerging media (e.g., Substack), and social media, by creating programming built to be shared and amplified across platforms.

Strategic Media & Influencer Relations:

• Serve as a key day-to-day client contact, developing strategic media and influencer campaigns, action plans, and compelling story angles that resonate with target audiences.
• Generate a consistent pipeline of story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage, leveraging your network of media and influencer contacts.
• Develop and manage targeted media and influencer lists, incorporating a diverse mix of voices (influencers, streamers, social media editors, creators, etc.) to achieve client goals.

Client and IAT Collaboration:

• Develop a strong understanding of the client’s business and objectives, working collaboratively with strategists and creative teams to deliver innovative solutions.
• Work with members of an IAT to ensure collobaration between media, PR and marketing agencies and clients, and bring an earned-first perspective to the work.

Trend-Spotting & Creative Ideation:

• Maintain a keen interest in current industry trends, constantly monitoring the cultural landscape, competitor coverage, and influencer conversations to identify opportunities.
• Analyze and distill meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform strategy.
• Support proactive ideation on a consistent basis, contributing fresh ideas for evergreen stories and campaigns.

Program Management:

• Develop and manage timelines, project budgets, and weekly status updates to ensure all program deadlines are met.
• Anticipate and proactively offer solutions for executional issues that may arise during a program.

Team & Agency Leadership:

• Serve as a role model and guide for junior team members, helping to develop their skills and drive results.

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships with internal team members at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical client and talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 4-6 years’ relevant PR and industry experience
• Media relations experience in Canada

Salary Range: CAD $65,000 – CAD $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Associate, Earned Media, Healthcare

Weber Shandwick is seeking a Senior Associate, Earned Media (Senior Account Executive equivalent) for its growing health earned media team and healthcare practice.

As a Senior Associate, you will be supporting earned media strategy and execution for campaign and product launches, news engine programs, disease awareness initiatives and more for our healthcare accounts. The ideal candidate has experience in or a passion for health-related work and a foundation of media relations skills. This opportunity is a fit for someone who is a strong writer, loves the thrill of a pitch, can manage multiple clients and teams, keeps a pulse on the media landscape and can bring existing and new media relationships to teams.

Job description:

• Serves as a key integrated team member in support of strategic earned media campaigns, including developing media relations action plans, goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations team members
• Generates story ideas and drafts media materials (e.g., media lists, written content, pitches and pitching reports), conducts outreach, and manages reporter/influencer relationships and media opportunities to land coverage
• Research media topics, trends, important issues, and reporters in support of new assignments and projects, including new business opportunities
• Attends client events and manages on-site media and influencers at local and national events
• Maintains a keen interest in current news and industry trends; proactively shares insights with teams and clients to inform plans, strategies and activations
• Anticipates and proactively offers solutions to senior team leadership for executional issues specific to assigned programs
• Assists with client communication and manages detailed tasks with the account and earned media teams
• Develops and manages project timelines and weekly action plans to ensure all deadlines on client programs are met
• Identifies the development needs of junior staff and provides opportunities which allow staff members to reach their full potential

Requirements:

• 2 or more years’ experience in public relations at an agency or corporate in-house (healthcare experience preferred)
• Experience and interest in working with healthcare clients across industries
• Excellent communication/presentation skills; verbal and written
• Strong attention to detail and project management skills
• Ability to multi-task effectively and work within tight deadlines
• Ability to work independently and as part of a team

Salary Range: $68,000 USD – $78,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Senior Associate, Corporate Advisory

Weber Shandwick is looking for a talented client and media practitioner to join our corporate advisory practice. In this role, you will be responsible for thinking across channels and disciplines to manage integrated engagements for an exciting mix of accounts, including flagship technology, health & wellness and CPG clients. 

You will help bring our clients’ business objectives to life through creative earned, owned, and paid activations. You’ll engage with clients and colleagues around the world, help develop junior team members, establish trusting relationships with clients, and participate in new business development. 

Responsibilities 

CLIENT AND WORK 

• Liaises with clients and assists in day-to-day communications and account management, including organizing client meetings, developing timelines, activity reports, and other key client documentation.
• Supports a variety of strategic initiatives on client accounts, including assisting in the development and execution of strategic executive communications and visibility plans, corporate issues management, landscape intelligence research, and corporate storytelling campaigns.
• Manages and executes key media relations deliverables, including media list creation, pitch development, press releases, reporting, and content creation.
• Supports campaign and program development by conducting relevant research and contributing creative ideas to media activations, planning meetings, and team brainstorms.
• Continually builds understanding and knowledge of clients’ business, competitive landscape, and industry trends to provide thoughtful recommendations.
• Partners with diverse, cross-functional teams to ensure strong execution of programs in support of client business objectives.
• Supports influencer identification, coordination, and management in partnership with our internal experts.
• Monitors, analyzes, and develops client coverage reports, leveraging industry measurement and listening tools to identify opportunities for growth and strategic evolution. 

SELF LEADERSHIP AND TEAM EFFECTIVENESS 

• Contributes to the work plan of junior team members and helps guide their work.
• Serves as a role model to team members, producing high-quality work and continually updating managers on activity progress.
• Proactively contributes to an inclusive team culture and consistently displays behaviors that support integration. 

Qualifications 

• BA or BS in Journalism, Business, Communications, or a related field.
• 2-3  years of relevant experience in communications, events or media relations, roles
• Experience supporting communications programs, either in an agency or in-house setting.
• Knowledge of and interest in business and the corporate landscape. Keen interest in following policy, media, and macroeconomic trends.
• A strong writer capable of crafting compelling narratives for various audiences.
• Highly organized, self-motivated, and detail-oriented, with strong project coordination skills and the ability to drive projects from start to finish.
• Demonstrates solid media relations skills, including experience with media monitoring, building media lists, and pitching. Comfortable building relationships with top-tier business and industry trade outlets.
• A critical thinker and confident communicator who is solutions-oriented and connects the dots between different workstreams. 

Salary Range: $70,400 USD – $76,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH