Senior Manager, Analytics

You’re curious, organized, methodical, and proactive. You like to use substantiated data to both identify and solve problems, rather than trust your gut alone.

As the core team of global communications powerhouse Weber Shandwick, we are leveraging leading edge data science approaches and development tools to provide unparalleled access to unexplored insights derived from the world’s most important digital, social and e-commerce platforms.

Our clients span five continents, and their consumers are everywhere. The systems and tools we are designing will be one of a kind and unique in their value to meet the global marketplace’s current and future needs.

We Are Seeking:

We are seeking a strategic thinker with a strong analytical mind to help pull and analyze data, and extract deep insights using the approaches, systems and tools we are designing in-house and have licensed from third parties. You will be able to leverage data to uncover insights and tell compelling stories.

 

The Senior Marketing Analyst will join the team to focus on delivering insightful and impactful analytics core to the marketing and communications objectives of our clients.

 

The position will directly report to and work with the Toronto office but may support teams across all North American practice areas. This position will be dedicated to several of Weber Shandwick’s largest and most important client relationships.  

What You Will Be Doing:

• Work with Global Intelligence teammates to create visually compelling reporting and insights that allow client to easily evaluate communications, media and/or site performance relative to business objectives.
• Team up with data scientists and senior intelligence leads to develop reporting, articulating insights and building narratives that move internal and external audiences to act on our recommendations.
• Leverage a variety of descriptive and inferential statistical methods to analyze data from multiple online sources.
• Collaborate closely with cross-functional teams to infuse all aspects of the work with data-driven insights and measurement.
• Fully utilize tools and platforms designed to automate and accelerate data collection, integration and analysis. Examples: Google Analytics, Domo, Google Data Studio, Tableau, etc.
• Interrogate multiple sources of information/data to look for trends within social and earned media, using tools such as Talkwalker, Cision, Brandwatch, Quid, and Trendkite.
• Partner with cross-functional teams to design and execute media and siteside A/B tests.
• Manage reporting tasks and data flows for media, site and social listening insights and reporting.
• Evangelize the use of data to inform decision-making at all levels internally and externally.
• Derive insights from data to create a compelling narrative that moves internal and external audiences to act on our recommendations.
• Educate non-technical account team members on key requests and analysis process.
• Manage and build relationships with clients and internal client experience teams
• Participate in business development activities

Basic Qualifications

• Strong interest and capacity to translate data and research into strategic insights and recommendations
• Passion for working with data and deriving insights to answer client business questions.
• Experience with social listening tools such as Talkwalker, Quid, Brandwatch, and Trendkite is a plus.
• Experience with data visualization tools including but not limited to: Tableau, Google Data Studio, Domo, Excel, etc.
• Able to leverage scripting to automate analyses, data cleansing or data integration tasks.
• Experience with relational databases and statistical analysis/programming languages such as SAS, SQL, R or Python is a plus.
• Bachelor’s degree with major in business or STEM preferred, Masters is a plus.
• 4-5 years relevant full-time experience; preferably in Marketing Science, Marketing Analytics, Data Science or Performance Marketing fields.
• Ability to work independently and in an integrated team setting.
• Strong communication (written and presentation) skills.
• Commitment to learning and the drive to take initiative.
• Strong organizational skills and attention to detail.
• Comfort with working in and contributing to a fast-paced, team environment.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Salary range: CAD 85,000.00 – CAD 105,000.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Executive Assistant 

About United Minds

United Minds, part of the Weber Shandwick Collective, is Weber Shandwick’s in-house management consultancy that helps clients transform their organizations, with a particular focus on the people’s side of change. We are dedicated to making business more human through organizational transformation.

It is through this enduring purpose that we are able to work each day alongside a global team of warm, intelligent business strategists, writers, organizational psychologists, photographers, actors and teachers.

Together, we support change management, leadership impact, DE&I, employee experience and culture initiatives for some of the world’s most recognizable brands.

The Opportunity

United Minds is looking for a seasoned Executive Assistant to support the team with day to day administrative and operational duties. The ideal candidate will be someone who is proactive, resourceful, highly organized, diligent, detail-oriented, efficient, and takes initiative. This EA would be unflappable and thrive in a high-intensity, fast-paced environment. Due to the nature of the work, the candidate must have meticulous attention to detail and able and eager to manage multiple responsibilities.

Responsibilities

• Provide EA support for United Minds’ CEO including:
  • Calendar and appointment management (navigating both internal teams as well as interfacing with clients and prospects)
  • Time and expense submissions
  • Domestic and international travel arrangements, including preparation of detailed travel itineraries
  • Oversee logistics and provide both on-site and virtual support for internal and external meetings (scheduling, room booking, catering, material prep, key stakeholder coordination, etc.)
  • Office expenses, including supplies, subscriptions, and gifts
• Provide light administrative support to:
  • 5 members of UM’s senior leadership team (travel, expenses, basic meeting support)
  • VP, Operations (logistics for internal team meetings, and coordination of operational processes such as onboarding, resourcing and L&D trainings, etc.)
• Support senior team in keeping appropriate agency systems updated (e.g. client and team listservs, etc.)
• Work with team members to create vendor reports and purchase orders
• Galvanize and reinforce company culture through the management of recognition and celebratory events (birthdays, anniversaries, office summer/holiday parties, happy hours, etc.)
• Update, modernize and oversee management of essential team documents and resources
• Other special projects as assigned

Basic Qualifications:

• At least 5 years of professional experience in a fast paced, professional environment
• Previous assistant experience in a professional services organization or agency environment
• Proficient in MS Office, Word and Excel with strong PowerPoint skills and experience editing presentations
• Smart, self-starter, resourceful, service-oriented partner and ready to jump in
• Ability to have discretion with confidential information
• Excellent attention to detail and flawless execution
• Thrive in a fast paced environment and be solution-oriented
• Client service experience a plus
• Knowledge of SAP is a plus

ADDITIONAL INFORMATION.

NYC Salary Range: $70,000-$95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including: 

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

United Minds is proud to be an Equal Opportunity/Affirmative Action employer. United Minds recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We are recruiting a Senior Analytics Manager who is experienced and passionate about using analytics to help our clients solve their biggest reputational and business challenges via effective communications campaigns.  This person will operationalize client briefs into smart measurement research and translate findings into actionable insights that inform client’s communication strategies. This person is expected to work across brand, health, and corporate clients, including tech and public affairs. Day to day responsibilities include managing and leading delivery of audience insights, earned and social listening, and other research. These projects will leverage AI-powered tools to sustainably scale new insight discovery, and ensuring production and delivery of high cadence (daily and weekly) client deliverables that integrate insights from various data streams. This person must have the ability to do quick analyses to respond to new business and client crises. Other responsibilities include the formalization of insights deliverables into slideware, conducting data integrity checks of varied data streams and deliverables, consolidating AI research best practices, and translation of data findings into accessible insights for different partners.

Responsibilities:

• Translate data into client-actionable insights about audiences, channels and culture

• Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.
• Partner with teams to service client research and analytics requests, design the approach, lead a team through earned and social media analyses, analyze data to inform strategic planning, and answer questions from internal and external stakeholders.
• Identify, analyze, and interpret trends or patterns in complex data sets

• Utilize emerging tech to improve outputs and client outcomes

• Test and deploy AI-powered analytical tools to analyze client and publicly available data
• Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.

• Lead teams and reinforce a culture of data + insights

• Manage workloads of teams to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
• Evangelize smart data analytics that inform data-driven decision-making internally and externally with clients and other agency partners

Qualifications

• Demonstrated expertise and experience translating data and research into strategic insights and recommendations
• 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)
• Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
• Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, and measurement of real-world impact
• Experience analyzing and synthesizing data from first-party and third-party sources
• Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
• Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California/Washington Salary range: $105,000 – $125,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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