Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the relevant platforms, latest technology and insightful strategy to craft stories that make meaningful impact for some of the world’s leading brands and businesses like Ancestry, Pinterest, Lingo and Primark to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

A snapshot of the role:

• The Consumer Practice at Weber Shandwick creates world-class work and words got out…Our reputation for delivering engaging communications that strike up conversations between consumer and brands means we’re working with an enviable client list across a diverse range of sectors.
• But we won’t stop there! The team is growing and we’re looking to bring in a Junior Associate (Junior Account Executive) with strong media relations experience to bring the heat.
• As a leading global PR firm and PR Week’s #1 Consumer PR agency in 2021, we can offer you real opportunities for development and somewhere to cultivate your passion.  

What will you be doing?  

• Developing strong media relationships, proactively identifying and driving media opportunities which support the client’s business objectives 
• Meet with key media contacts face to face to form relationships and your little black book and feedback key information 
• Building relationships with influencers and working across influencer activation campaigns, as well as bigger integrated campaigns 
• Manage status reports, trackers and media lists for client accounts
• Generate story ideas, play an active role in brainstorming sessions
• Staff client events, managing onsite media and influencers, contributing to event management materials like event bibles and guest lists
• Contribute to internal and client meetings, building confidence in presenting to a range of audiences
• Demonstrating a solutions-first mindset, exploring multiple approaches when faced with a challenge
• Drafting various pieces of content including press releases and media alerts, media pitches and assisting the team to ensure copy is prepared, approved and submitted in line with deadlines and much more! 

 

Ideal Experience Required:

• Experience working on PR campaigns with national consumer brands 
• Experience building media lists, looking at traditional and new forms of media to drive brand stories
• Strong written communication skills and meticulous attention to detail 
• Be happy presenting – whether internally or to a client 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the Talent Team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and will be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume, we are not able to get back to everyone individually, so if you have not heard back from us, unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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ABOUT CURRENT GLOBAL

At Current Global, we help brands earn their place in the current of culture by creating ideas that cut through the noise and connect with people in human and authentic ways.

We are a modern communications agency with a global footprint across North and South America, Europe, and Asia. Our expertise spans consumer, corporate, consumer health, and technology. We work at the intersection of creativity, strategy, media, and client experience to build earned-first ideas that shape conversation, capture attention, and deliver results.

We believe bold thinking starts with a diverse mix of perspectives. That’s why inclusivity is not just a value—it’s how we work, create, and lead every day. At Current Global, individuality is respected, differences are celebrated, and collaboration is part of our foundation.

We offer exciting opportunities for curious, entrepreneurial minds who want to help brands grow by staying ahead of culture. Learn more at www.currentglobal.com.

THE ROLE

This Freelance Creative Director role is for someone who thrives at the intersection of culture and creativity. You understand how to make ideas travel organically, without relying on big media budgets.

You’ll lead creative across major consumer accounts, developing earned-first campaigns that show up in feeds, media, and everyday conversations. You’ll bring bold concepts to life, write with purpose and clarity, and inspire teams to create work that earns attention.

You’re a strategic thinker, a strong writer, and a collaborative leader who values creative excellence and supports those around you. You live for the pitch and feel right at home contributing to and leading new business efforts. 

WHAT YOU’LL DO

• Lead the development of earned-first creative ideas across earned and owned channels
• Translate insights and strategy into powerful creative platforms
• Craft sharp scripts, content. social posts, and content the lives across channels
• Work collaboratively with strategy, media, and client experience to create breakthrough campaigns
• Help drive new business efforts, from ideation, to crafting deck narratives, to in-person pitching.
• Mentor junior creatives and help shape a collaborative, high-performing team
• Live in the feed and be a student of culture so you can bring fresh, relevant thinking to the work

WHAT YOU’LL BRING

• ~10 years of experience in creative roles at agencies or environments rooted in earned media
• A portfolio filled with work that earned attention and sparked conversations
• Exceptional writing skills across formats and platforms
• Experience creating integrated campaigns across social, influencer, PR, and experiential
• A team-first mindset, entrepreneurial energy, and love for great ideas
• Confidence in the room and the ability to present, persuade, and inspire
• A commitment to mentorship, inclusivity, and pushing the work forward

NYC Salary: $125.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Current Global is proud to be an Equal Opportunity/Affirmative Action employer. Current recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status. 

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Senior Manager, Social

At Weber Shandwick, we build brand stories worthy of coverage, conversation and engagement. We’re a passionate and diverse team that protects and promotes some of Canada’s (and the world’s) most iconic and beloved brands … and has fun while doing it! 
 
If you’re a dynamic leader with a passion for social media, here’s an opportunity to play a pivotal role at a forward-thinking, award-winning and globally leading integrated public relations agency. Over the last five years, Weber Shandwick has been recognized as PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year, a certified Great Place to Work (six years running) and boasts the most exciting client list of any agency in the country. 
 
POSITION PROFILE 
 
We are currently seeking a Senior Manager to join our Social Media team in Toronto. We are looking for a collaborative, self-starter with deep expertise in social platforms and influencer marketing, who has the proven ability to create compelling storytelling narratives and bring them to life through creative digital strategies. We are looking for a team player who has their finger on the pulse of online culture, as well as the latest technology, trends and opportunities in the social and digital world. 

With 5-7 years of experience, our ideal candidate is a thinker and doer, ready to jump in the deep end and support the team on everything from planning and managing complex social media and influencer campaigns, compiling and analyzing reports to actively participating in creative brainstorms. Candidates should have a foundational understanding of the intersection of paid, owned and earned social in brand and PR campaign orchestration. 

 
RESPONSIBILITIES 
 

• Understanding and applying best-in-class social (organic and paid) practices and platform capabilities 
• Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals 
• Managing always-on social accounts, including creating and managing social media content calendars and execution 
• Conducting landscape and social listening research to identify content, creative and strategic opportunities 
• Overseeing social content development including working with the in-house content team 
• Leading day-to-day social media client relationships, including presenting recommendations and building trusted partnerships
• Mentoring and overseeing junior team members, providing guidance, feedback and development opportunities
• Developing and leading end-to-end social-first influencer campaigns 
• Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle 
• Utilizing social listening tools to conduct audits and develop reports and campaign monitors 
• Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios 
• Assisting in digital education and training programs for the wider agency 
• Educating agency on best practices in the social media and digital space, proactively sharing knowledge and updates 
• Assisting with new business proposals 

  

REQUIREMENTS 

• 5-7 years related professional experience 
• Strong understanding of the social media, digital marketing and influencer landscape 
• Experience working across both consumer and corporate sectors, with the ability to adapt strategies for distinct audiences
• Agency experience a plus
• Strong analytical and strategic mindset
• Strong written, verbal communication, presentation, collaboration and problem-solving skills
• Experience with social analytics and monitoring tools such as Google Analytics, Adobe Analytics, Khoros, Sprout, etc.
• Experience preferred with influencer management tools, such as Lefty, Upfluence, Traackr, Tagger or CreatorIQ
• Experience preferred with social listening tools, such as Talkwalker, Brandwatch, Meltwater, Hootsuite, or other widely adopted services
• Experience preferred in setting up paid campaigns on major platforms (Meta, LinkedIn and TikTok)
• Experience with all major social platform analytics (organic and paid)
• A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred
• This is a hybrid role tied to our Toronto office. 

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

 

Salary range: CAD 79,000 – CAD 95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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