Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a curious, creative, and media-savvy Account Director to join our team in Washington, D.C. This role is on our Corporate team, part of Weber Advisory—a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and organizational value. This role will focus on executing communications, reputation and earned media strategies for corporate, advocacy and public sector clients at the intersection of business, policy, media and culture. 

The ideal candidate is a seasoned media strategist who understands the complexity of today’s business world and has a passion for creating communications strategies that make a real-world impact. They bring a proven track record of delivering effective integrated media campaigns and experience thriving on high-performing teams in a fast-paced environment. Candidates should have experience working with corporations across multiple sectors – experience in retail, technology, financial services, consumer lifestyle and healthcare sectors is particularly relevant.

This position will be based in our Washington, D.C. office on a hybrid schedule. 

About you: 

You live for a great story and have the strategic savvy to shape and deliver stories to multiple audiences across media platforms. With deep knowledge of top-tier business and lifestyle outlets, you know how to get stories placed — and noticed. You move seamlessly between legacy media and emerging platforms like Substack, podcasts, and content creators. Fluent in internet culture and always ahead of the trends, you know what’s hot, what’s next, and how to help organizations break through. 

You’re a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to ambiguity, all while juggling deadlines, media moments, and client needs with calm confidence. You’re immersed in media and culture and know how to turn insights into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and drive to everything you do. Ready to drive high-impact communications? Let’s talk.  

Responsibilities: 

• Shape and execute integrated communications strategies in partnership with agency and client teams 
• Counsel and interact effectively with clients and leaders at client organizations 
• Build and maintain excellent relationships with top-tier media across business, national/local broadcast, multicultural and lifestyle verticals 
• Immersed in the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectly 
• Approach client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry context 
• Proactively and reactively craft compelling, newsworthy stories that drive earned coverage 
• Develop strategic, earned-first plans and write high-quality media materials, including pitches, press releases, and messaging documents 
• Deliver consistently high-caliber work with a client-first mindset and sharp attention to detail 
• Collaborate with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign work 
• Mentor and develop junior team members through hands-on guidance, feedback, and professional development 
• Cultivate and participate in new business opportunities and pitches 

 Competencies: 

• Business Acumen – accelerate work to meet client and agency objectives  
• Client Service – build trust and deliver results across engagements 
• Proactivity – exhibit relentless pursuit for new and innovative ideas  
• Collaboration– build strong, high-impact relationships that deliver results 
• Critical Thinking– ask probing questions; anticipate and address gaps and needs 
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving issues 
• Future-Forward – curious and engaged in AI as tool to enhance work and impact

Basic Qualifications: 

• 7-9 years of experience  
• Experience leading integrated media projects from start to finish, working with teams across various disciplines 
• Robust earned strategy and media relations experience 
• Experience providing counsel to senior leaders 
• Bachelor’s degree 

Washington D.C. Salary range: $95,000 USD – $125,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-GH

Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is looking for a Senior Manager to join our Consumer team in our New York office.

We Are Seeking:

We’re looking for a strong, motivated, and curious Senior Manager to join our Consumer Practice, working across lifestyle and CPG brands. You will supervise big pieces of business with multiple work streams and team members, spearheading high profile, award-worthy, earned-driven integrated activations and productions. Additionally, you’ll manage day-to-day client relationships, oversee account teams and inter-agency relationships, and work with high profile celebrity talent, influencers and red-carpet events.

Other responsibilities include recommending programs and activities coordinating with client’s goals, effectively delegating projects, offering counsel to team members and allocating agency resources to match client budgets. You will also be engaged with business development, strategic program planning, analytics, media relations and the development and execution of creative concepts. Ideally, you will have consumer PR agency experience in CPG/beauty/lifestyle spaces.

What We Are Looking For:

• A strong client lead with sound judgement and the confidence to provide clear, actionable counsel
• A leader who brings strong emotional intelligence and adaptability, able to manage and influence a range of client personalities and stakeholder styles
• A utility player who knows how to deliver best-in-class client service, while seamlessly navigating earned, social, and influencer programs
• Experience managing and working with interagency teams
• Can turn ideas into workable plans and presentations
• Capacity to convey ownership of assigned projects to junior team members
• Can solve conflict
• Can mobilize and motivate teams
• Can work independently and as part of a team
• Excellent oral and written business communication skills
• Aptitude for financial analysis
• Can complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Can anticipate client and team needs
• Attention to detail and quality
• Instills confidence with clients and colleagues

Basic Qualifications:

• At least 6-8 years’ experience in agency, PR/Communications space
• Experienced ideally within the consumer or CPG space
• Bachelor’s degree in Communications, Business Management, or related field

NYC Salary range: $85,000 USD – $100,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1 

 Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is seeking a Manager to join our Integrated Media team within our Consumer Brand Practice.

We’re seeking an enthusiastic and skilled Manager, Earned Media with deep lifestyle and entertainment expertise to join our Integrated Media team in New York.  The ideal candidate is passionate about the latest consumer trends and has a deep enthusiasm for media outreach, pitching, and building relationships. You are deeply immersed in the worlds of lifestyle, entertainment, men’s lifestyle, and sports, and possess a robust network of contacts in these areas. As a Manager, you will have the opportunity to work on top-tier consumer brands, bringing creative stories to life and executing high-energy consumer events.

What You Will Be Doing

Shape Integrated Media Strategy:

• You will play an important role in shaping the media strategy across our diverse portfolio of clients, specifically in the CPG space. You will help to design integration across earned media—inclusive of traditional media (dot-com, broadcast), emerging media (e.g., Substack), and social media, by creating programming built to be shared and amplified across platforms.

Strategic Media & Influencer Relations:

• Serve as a key day-to-day client contact, developing strategic earned media campaigns, action plans, and compelling story angles that resonate with target audiences.
• Generate a consistent pipeline of story ideas, draft engaging media materials, and proactively pitch to land high-impact earned coverage, leveraging your network of media and influencer contacts.
• Develop and manage targeted media and influencer lists, incorporating a diverse mix of voices (influencers, bloggers, social media editors, creators, etc.) to achieve client goals.

Client Counsel & Collaboration:

• Provide regular updates and thoughtful counsel to clients, establishing yourself as a trusted advisor on earned media strategy and execution.
• Develop a strong understanding of the client’s business and objectives, working collaboratively with strategists and creative teams to deliver innovative solutions.

Trend-Spotting & Creative Ideation:

• Maintain a keen interest in current industry trends, constantly monitoring the cultural landscape, competitor coverage, and influencer conversations to identify opportunities.
• Analyze and distill meaningful insights from media coverage, sharing perspectives with both internal teams and clients to inform strategy.
• Support creative ideation on a consistent basis, contributing fresh ideas for evergreen stories and campaigns.

Program & Event Management:

• Develop and manage timelines, project budgets, and weekly action plans to ensure all program deadlines are met.
• Manage the detailed tasks associated with planning and implementing special public relations events, from media stunts to product launches.
• Anticipate and proactively offer solutions for executional issues that may arise during a program.

Team & Agency Leadership:

• Serve as a role model and guide for junior team members, helping to develop their skills and drive results.
• Actively participate in agency development initiatives and assist with new business opportunities as needed.

Competencies

• Business Acumen– align talent strategies to drive business goals
• Client Service– client focus and ability to build trust and rapport across all levels
• Proactivity – exhibit relentless pursuit for new and innovative talent strategies
• Collaboration– build strong relationships with internal team members at all levels across the organization
• Critical Thinking– ask probing questions; anticipate and address critical client and talent gaps and needs
• Conflict Resolution– possess sound judgment and savvy in navigating and resolving complex client, talent and organizational issues

Basic Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations
• 3 to 4 years’ relevant health/wellness experience
• Media relations experience

NYC Salary range: $74,000 USD – $85,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JP1