Senior Manager – Earned Media

POSTION PROFILE

Our Toronto office is looking for a Senior Manager – Earned Media, who is a seasoned public and media relations consultant responsible for providing strategic client counsel around media and influencer engagement, helping plan media events, leading announcement activations, securing media stories and guiding and mentoring an internal team. The ideal candidate will have experience that encompasses media relations, influencer engagement, event planning, program execution, leadership of the inter-agency marketing mix as well as client counseling.

With 5-7 years of experience, you’ll help us create campaigns that drive earned media coverage and activate influencer and social programs that generate meaningful and measurable results.

If you’ve got a passion for PR, here’s an opportunity to advance your career at a forward-thinking, award-winning and globally leading integrated communications agency. Weber Shandwick Canada is PRovoke Media’s Canadian Agency of the Year, IABC Canadian Large Agency of the Year (five years running) and boasts the most exciting client list of any agency in the country. We’re a passionate and diverse team that protects and promotes some of Canada’s most iconic and beloved brands – and has fun while doing it!

PRIMARY RESPONSIBILITIES

• Develop strong client relationships and provide counsel/strategic direction related to media/influencer relations programs and related events
• Proactively bring media-related ideas and points of view to clients to assert agency leadership and push the boundaries of traditional media relations  
• Develop strong media and influencer relationships that can pay off with media and social coverage
• Liaise with internal stakeholders and integrated agency team colleagues to integrate media relations efforts into campaigns 
• Work directly with clients to resolve problems 
• Oversee client activations and activation teams 
• Counsel, coach and develop junior staff 
• Lead logistics planning for media and other influencer events
• Support the development of KPIs to maximize media relations impact 
• Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
• Highlight results, measuring success and promoting wins and key learnings to client

CORE REQUIREMENTS

• Demonstrate end-to-end expertise in media relations and event planning, including: 
• Strong existing media and influencer relationships
• Working knowledge of and comfort executing new media forms
• Ability to develop new media and influencer relations and turn those relationships into coverage
• Drafting media materials, including pitches and press releases
• Optimizing programs in real time to maximize success based on preliminary results
• Amplification of strategies, including paid, owned and earned
• Demonstrated expertise in media relations and event/logistics planning 
• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources 
• Ability to counsel clients on media relations activities and present plans in a convincing manner
• Strong team leadership abilities 

BASIC REQUIREMENTS

• Public relations experience of approximately 5-7 years
• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders 
• Strong written and verbal communication skills in English
• Strong negotiation, presentation, collaboration and problem-solving skills

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

This is a hybrid role tied to our Toronto office.

Salary range: 79,000 CAD – 95,000 CAD 

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Associate, Crisis Communications

Weber Shandwick’s Global Crisis team helps leading organizations across the world both manage breaking negative issues and events affecting reputation and develop the internal culture and infrastructure needed to predict, prepare, and navigate them effectively. From conspiracy theories, environmental incidents and multinational bankruptcies to executive controversies and sweeping product recalls to high-profile litigation and fake news, we live at the front lines of media, culture, and conversation. Whether it is a program affecting internal stakeholders or an external effort to protect or defend an organization’s reputation, we work together with colleagues from around the country and globe daily, supplying crisis counsel to clients across industries and sectors, making deep curiosity a requisite for this position.  

Candidate Qualities  

As an Associate, you will have the unique opportunity to help drive communications around these challenging and exciting projects. You will be a day-to-day leader among the team’s Associate-level staff, working directly with senior leadership to help drive research, develop materials, staff projects, scope work, manage vendors, track budget and balance multiple shifting priorities in real-time. The ideal candidate will have excellent writing skills and the ability to perform in a fast-paced, deadline-oriented environment. You will be intimately familiar with current events and news trends and be able to translate that knowledge into actionable insights for clients. This extends to social and digital communications: you must have true analytical fluency in this area. A strong academic record is necessary, and experience in issues management is a bonus – but candidates of all backgrounds are encouraged to apply. 

Our Team

Our team is a group of smart, analytical and hardworking people who care deeply about helping lead our clients through a crisis to make a positive impact on society. We are on the front lines of some of the biggest, most complex issues – and the nature of our work requires an ability and eagerness to juggle multiple responsibilities and work on multi-office client teams. You will have the opportunity to play a leading role in driving both ongoing client engagements and discrete projects. 

What You Will Be Doing   

• Serves as key team member to support a range of complex, high-profile corporate issues /crisis communications situations (i.e., cybersecurity issues, product safety issues and recalls, mergers and acquisitions, executive leadership changes, IPOs etc.)  
• Supports development of press releases, crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations and other deliverables as needed; 
• Supports monitoring and triaging of client issues  
• Conducts pressing research on a wide range of issues, review and prepare executive summaries and/or analyses detailing clear and concise findings, distill complex and substantial amounts of information into concise summaries and insights; begin to propose strategic and actionable recommendations 
• Provides input during development of projects based on insights and knowledge of client preferences 
• Prepares for and takes part in client meetings, including accurately capturing notes, agenda action items, call recaps, updating trackers, timelines and status documents
• Serves as role model to team members, producing high quality work and continually updating manager on activity progress
• Actively builds own knowledge, contributes to inclusive team culture and consistently displays behaviors that support integration
• Participates in our A-Team’s On-Duty rotational schedule covering evening and weekend hours, to handle critical client reports, ad-hoc research, and support emergent crises. 

 What We Are Looking For  

• Strong writing skills and meticulous attention to detail 
• Strong understanding of social analytics 
• Full analytical fluency in all social/digital platforms 
• Crisis communications, issues management, and/or public affairs experience 
• Sharp curiosity and an analytical mind  
• Ability to provide strategic and actionable recommendations based on research
• Highly effective oral and written communication skills 
• Familiarity with corporate financials
• Ability to prioritize multiple tasks and manage deadlines in a consistent manner
• Resourceful, effective problem solver
• Comfortable asking for help from and providing direction to team members
• Ability to take ownership, manage and see projects through from start to finish 
• Proactive self-starter and a quick learner
• Strong work ethic 

Basic Qualifications 

• 1-3 years of professional experience: in an agency/strategic consulting firm, political campaign or organization, law or similar setting 
• BA or BS, preferably in Political Science, history, journalism, International Relations or similar fields -Knowledge of basic PR skills and client service  
• Fluent in Microsoft Suite (e.g., Word, PowerPoint, Excel) and proficiency in research, media and social monitoring platforms (e.g., Brandwatch, Sysomos, Cision, Muckrack, TV Eyes, Critical Mention, Lexis-Nexis) 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $52,000-60,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Resolute is a global agency specializing in paid media, performance marketing, and measurement. Through innovative audience development and precise data segmentation, Resolute helps brands create meaningful connections with their target audiences and communities.

Resolute is built to harness the power of modern media intelligence. As an agile agency led by top-tier paid media experts and backed by the leading earned-first collective, we seamlessly integrate buying power, data, and technology with the precision and adaptability of a boutique firm.

Role and Responsibilities

The Associate, Paid Planning & Buying would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.

Must be a problem solver and professional in all communications both inside the agency and with clients. Associates must bring good interpersonal communication skills, collaborative spirit and solution oriented thinking to deliver strategic support to client work.

Media Planning/Buying

• Reviews client media briefs and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate vendors weighing ability to meet brief requirements
• Reviews vendor RFPs and filters/compiles most compelling proposals
• Support in development of holistic media plan recommendations which deliver on client media objectives
• Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
• Support financial management by managing campaign pacing and supporting in monthly billing processes
• Works with brand or agency creative team to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation
• Works with Analytics and Ad Ops team for any digital tagging/reporting requirements
• Assists with campaign reporting activities based on agreed upon client cadence
• Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
• Manages campaign execution from start to finish in partnership with account lead
• Supports the needs of direct manager and supporting media team members

External Relationship Management:

• Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients
• Participates in internal and external client meetings and presentations as needed
• Works closely with vendors to develop productive working relationships that drive results for clients
• Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications 

• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors
• Strong organizational skills, attention to detail and project management ability
• Media planning and buying experience in one or more of the following mediums: Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media.
• Willingness to explore and execute all forms of media
• Bachelor’s degree required
• 1 year of experience or relevant internship experience

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary Range: $52,000 – $55,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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